YouTube Shorts

YouTube Shorts is the short-form section of the American video-sharing website YouTube, hosting content much like YouTube's primary service but with a focus on vertical videos at a maximum length of 60 seconds. Videos with a square aspect ratio or videos that are uploaded before its launch are also accepted.[1] As of January 2022, Shorts have collectively earned over 5 trillion views since the platform was made available to the public on July 13, 2021 which include video views that pre-date the YouTube Shorts feature.[2]

YouTube Shorts
Type of site
Online video platform
Headquarters901 Cherry Avenue
San Bruno, California, U.S.
Area servedWorldwide (excluding blocked countries)
OwnerAlphabet Inc.
IndustryInternet
ParentGoogle LLC
URLyoutube.com/shorts
AdvertisingGoogle AdSense
LaunchedJuly 13, 2021 (2021-07-13)

History

In 2019, as a response to competition from TikTok, YouTube started experimenting with showing vertical videos up to a length of 30 seconds in their own section on the homepage.[3] This early beta was released only to a small number of people. Shortly after TikTok was banned in India in September 2020, the YouTube Shorts beta was made available in the country.[4] In March 2021, the beta was released in the U.S.[5] Shorts was globally released on July 13, 2021.[6]

In January 2022, a study showed that scammers were garnering millions of views by stealing popular videos from TikTok and posting them on YouTube Shorts. They pinned comments on their reposted videos containing commercial links, which generated money for them on a cost per action or cost per lead basis.[7][8][9] In August, YouTube announced plans to make the Shorts feature available on its smart TV app.[10] In December, YouTube published its annual blog post documenting the top videos and creators of the year, with Shorts receiving its own section of the post for the first time.[11]

At the annual Made on YouTube event in New York in September 2023, Google announced YouTube Create, a video editing app designed for YouTube creators, in order to facilitate the growth of Shorts. At launch, the app was only available on Android.[12][13]

Features

YouTube Shorts presents user-generated vertical or square videos up to 60 seconds long.[14][15][1] It allows users to add licensed music and on-screen captions.[4] Viewers can scroll through an endless queue of videos.[5][16] YouTube Shorts offers editing capabilities and the ability to interact with viewers by responding to comments with additional videos, the latter being a feature primarily made popular by TikTok.[17] Although intended to be watched on smartphones, YouTube Shorts can be viewed on all other devices.[18]

Monetization

In August 2021, YouTube released the YouTube Shorts fund, a system in which the top Shorts creators could get paid for their work. YouTube described this as a way to "monetize and reward creators for their content" and said it would be a $100 million fund distributed throughout 2021 and 2022, similar to TikTok's $1 billion creator fund.[19] YouTube told The Hollywood Reporter that the fund is "just a stopgap until YouTube develops a long-term monetization and support tool for short-form creators" that will be "modeled after but differ from" its Partner Program. When the fund was released, YouTube sent offers to over 3,000 creators that ranged from $100 to $10,000 per month.[20][21][22][23] In February 2023, the YouTube Shorts Fund was replaced by a revenue sharing model, where monetizing partners earn money from ads that are viewed between videos in the Shorts Feed.[24]

References
  1. "Upload YouTube Shorts - Computer". YouTube Help. November 17, 2022. Retrieved January 19, 2023.
  2. Spangler, Todd (January 25, 2022). "YouTube Shorts Tops 5 Trillion Views to Date, Platform to Test Shopping and Branded Content for TikTok-Style Videos". Variety.
  3. "YouTube test features and experiments - YouTube Community". Archived from the original on March 7, 2020.
  4. "YouTube Shorts launches in India after Delhi TikTok ban". The Guardian. September 15, 2020.
  5. Gartenberg, Chaim (March 18, 2021). "YouTube Shorts arrives in the US to take on TikTok, but the beta is still half-baked". The Verge.
  6. Spangler, Todd (July 13, 2021). "YouTube Shorts, Video Giant's TikTok Copycat, Is Rolling Out in 100-Plus Countries".
  7. "Scammer use YouTube Shorts for posting stolen videos from TikTok: Report". The Economic Times. January 13, 2022.
  8. Tupas, Natasha t; Tupas, Nastasha (January 13, 2022). "Scammers profiting from reposting stolen TikTok videos on YouTube Shorts". www.cybersecurityconnect.com.au.
  9. "YouTube Shorts a haven for scammers using stolen TikTok videos". securitybrief.com.au.
  10. "YouTube set to launch short-form video app Shorts on its smart TV". Mid-day. August 24, 2022. Retrieved August 29, 2022.
  11. "A year on YouTube: 2022's top trending videos & creators in the US". blog.youtube.
  12. Perez, Sarah (September 21, 2023). "YouTube debuts a new app, YouTube Create, for editing videos, adding effects and more". TechCrunch. Archived from the original on September 21, 2023. Retrieved September 26, 2023.
  13. Hayes, Dade (September 21, 2023). "YouTube Adds AI 'Dream Screen' As New Option For Shorts Creators". Deadline Hollywood. Archived from the original on September 21, 2023. Retrieved September 26, 2023.
  14. Spangler, Todd (October 15, 2021). "YouTube Shorts at One Year: What the Video Giant Has Learned About the 60-Second Format — and What's Next".
  15. "How to Make YouTube Shorts: Everything You Need to Know". January 12, 2022.
  16. "YouTube Shorts soon to get custom voiceover feature like TikTok". GSMArena.com.
  17. Keck, Catie (February 10, 2022). "YouTube is adding new ways for creators to make money with Shorts and shopping". The Verge. Retrieved February 17, 2022.
  18. "YouTube Shorts – Competition for TikTok and Instagram Reels". IONOS Digitalguide. Retrieved March 11, 2022.
  19. "YouTube Launches New $100 Million Fund for Shorts Creators, Adds New Creative Tools for Shorts Clips". Social Media Today.
  20. Chan, J. Clara (August 26, 2021). "TikTok Creators Turn to YouTube Shorts Amid "Insane" Subscriber Growth". The Hollywood Reporter.
  21. Kastrenakes, Jacob (August 3, 2021). "YouTube creators can now get $10,000 per month for making Shorts". The Verge.
  22. YouTube Creators (August 3, 2021). "YouTube Shorts Fund". YouTube. Retrieved February 20, 2022.
  23. "New ways to earn on YouTube - YouTube Help". support.google.com.
  24. "YouTube Shorts monetization policies". YouTube Help. April 21, 2023. Archived from the original on April 21, 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.