YouTube Studio

YouTube Studio, formerly known as YouTube Creator Studio, is a platform created by the American video-sharing platform YouTube. YouTube Studio allows content creators to control their online presence on YouTube, expand their channel, quantify their channel's audience engagement, and potentially earn money.[1][2][3]

YouTube Studio
Type of site
Dashboard
OwnerYouTube
CommercialYes
RegistrationRequired
Launched2005
Current statusActive
Content license
Proprietary

History

In 2005, Creator Studio Classic was introduced by YouTube. In 2019, there was a major revamp of YouTube Studio to conform to Google's Material Design user interface.[4][5]

By November 2019, access to Creator Studio Classic was progressively being eliminated in favor of the revamped and rebranded "YouTube Studio," which will serve as a replacement for the approximately 150,000 creators who relied on it. The number of YouTube channels that were affected by this adjustment increased from 1% in January 2020, to 10% in February 2020, and to 100% in April 2020.[6]

Features

YouTube Studio mobile application and computer program both have customized and personalized features that vary from creator to creator, channel to channel, and country to country.

Dashboard

Users can find the most recent news, a variety of channel analytics, recent subscribers, Creator Insider videos, a card for channel suggestions, the most recent comments, the most recent updates to YouTube Studio, and the known issues on YouTube Studio in this tab.[7][8][9]

Content

In this area, the user can check and/or filter regular videos, YouTube Shorts, or live feeds. The videos and their information are also arranged in a table. A creator can examine a wide range of options when they hover over a row, including changing the video, promoting it, viewing its statistics, and more. The video's visibility (public, unlisted, or private), available limitations (copyright claim), publication date, view count, comment count, and like-to-dislike ratio are additional details arranged in columns.[10]

Analytics

Different channel analytics are displayed in this tab, including views, subscriber data, real-time/live statistics, video performance statistics, and information on the most recent video. Additional tabs for channel analytics include those for reach (impressions, impressions through click-rate, views, unique viewers, and more), engagement (watch time in hours, average view duration, and more), and audience (unique viewers, average views per viewer, subscribers, and more). As a more precise method of viewing the subscriber count without the brevity of subscriber count updates, the tab also displays a real-time subscriber count.[11]

In this tab of YouTube Studio, creators can manage copyright infringement of their content by submitting a new removal request, actively checking which content is uploaded by other creators, contacting other creators through messages, or many other features provided by YouTube.[12][13]

Playlists

The public, unlisted, and private playlists can all be seen and edited through this page, but only outside of YouTube Studio. The thumbnail, title, visibility, description, and addition and/or removal of specific videos are all editable in playlists.[14]

Monetization

Any video can be monetized by the creator by adding adverts in order to profit from users watching it. Although this option is available for all channels, not all channels can access monetization because the channel must meet certain criteria in order to do so, including having 1,000 members and one of the following: 4,000 public view hours in the previous year or 3 million YouTube Shorts views within the previous 90 days.[15]

Comments

This tab displays the most recent published comments, on-hold comments, and spam comments. This contains all of the user's comments from each video. Users can use filters such as "I haven't answered," which only shows comments the user hasn't replied to.

Subtitles

All of the user's uploaded videos can have their closed captions edited using this tab. One can activate or disable community contributions, and if enabled, any user will be able to provide custom subtitles to certain videos designated by the creator.

Customization

This tab allows creators to customize their YouTube channels by adding Channel Trailers, up to ten Featured Sections, and Featured Channels, changing their Profile Picture, adding a Banner Image, adding a Video Watermark, adding their Channel Description, adding their Channel Links, and adding their Contact Information.

Music Library

When a creator clicks on this tab, they are directed to an external link that contains a lengthy list of royalty- and copyright-free music that they can use to alter the videos on their channel.[16][17][18]

Settings

On this tab, the creators can manage their YouTube channel settings, general settings, permissions, default uploads, community, and agreements.[19][20]

References
  1. "YouTube: The Creator Studio and Video Manager". GCFGlobal.org. Retrieved December 13, 2022.
  2. Wixted, Sam (August 5, 2020). "YouTube Studio: Utilize YouTube Creative Studio". WebFX. Retrieved December 13, 2022.
  3. Llonch, Enric. "What Is YouTube Studio and How Can You Use It?". www.cyberclick.net. Retrieved December 13, 2022.
  4. "How to Switch Back To the Old YouTube Layout [Creator Studio]". vidIQ. March 10, 2020. Retrieved December 13, 2022.
  5. "YouTube Studio – How To Permanently Switch To Classic". TehnoBlog.org. Retrieved December 13, 2022.
  6. Expert, Alan Spicer-YouTube Certified (April 10, 2020). "How To Access YouTube Studio Classic Mode in 2020". Alan Spicer - YouTube Certified Expert. Retrieved December 13, 2022.
  7. Southern, Matt G. (March 15, 2021). "YouTube Adds More Analytics Data, Updates Studio Mobile App". Search Engine Journal. Retrieved December 13, 2022.
  8. "YouTube Adds New Channel Achievement Cards to Incentivize Creator Activity". Social Media Today. Retrieved December 13, 2022.
  9. Team, BS Web (October 28, 2022). "YouTube introduces @ Handle feature: Know what is it, how it works and more". www.business-standard.com. Retrieved December 13, 2022.
  10. McLachlan, Stacey (February 16, 2022). "Guide to YouTube Comments: View, Reply, Delete, and More". Social Media Marketing & Management Dashboard. Retrieved December 13, 2022.
  11. by. "Using YouTube Studio Analytics for Shorts, Remixes, and More". Social Media Examiner. Retrieved December 13, 2022.
  12. "YouTube Now Checks for Copyright Issues Before Publishing a Video". Gadgets 360. March 18, 2021. Retrieved December 13, 2022.
  13. "How to Manage Copyright Claims in the New YouTube Studio". vidIQ. June 24, 2020. Retrieved December 13, 2022.
  14. Naseer, Hibathu (December 8, 2022). "How to make a playlist on YouTube: The step-by-step guide to increase engagement". Sprout Social. Retrieved December 13, 2022.
  15. https://studio.youtube.com/channel/UCJw_6eBDDE04SRfrrW9vP_Q/monetization
  16. Manyinsa, Denis (December 1, 2021). "How to Use the YouTube Audio Library to Add Music and Sound Effects to Videos". MUO. Retrieved December 13, 2022.
  17. "Free Music for Your YouTube Videos". blog.youtube. Retrieved December 13, 2022.
  18. Luna, Elizabeth de (September 20, 2022). "YouTube's Creator Music marketplace will finally enable creators to license pop music". Mashable. Retrieved December 13, 2022.
  19. "How to Enable YouTube Channel Features". dummies. Retrieved December 13, 2022.
  20. Southern, Matt G. (June 30, 2022). "YouTube Disables Hidden Subscriber Counts". Search Engine Journal. Retrieved December 13, 2022.
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