Klaviyo

Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States.[2] A majority of the approximately 110,000 merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.[3]

Klaviyo, Inc.
TypePublic
NYSE: KVYO
IndustryAdvertising
Founded2012 (2012)
Founders
  • Andrew Bialecki
  • Ed Hallen
Headquarters
Boston, Massachusetts, United States
Key people
Andrew Bialecki (CEO)
RevenueIncrease US$473 million (2022)
Negative increase −US$49 million (2022)
Total assetsIncrease US$629 million (2022)
Total equityNegative increase −US$1.04 billion (2022)
Owners
Number of employees
1,548 (2023)
Websiteklaviyo.com
Footnotes / references
[1]

History

The company was founded in 2012 by Andrew Bialecki and Ed Hallen.[4] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies.[3]

In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.[5][6]

In May 2023, Klaviyo filed for an initial public offering (IPO) for a listing at the New York Stock Exchange.[3][7] In September, the company went public, raising $576 million in the IPO at a $9.2 billion valuation.[8][9]

Software and services

The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce.[10]

In addition to its e-commerce platform integrations, users can integrate their tech stacks like Zendesk, Okendo [11] and Salesforce, directly to Klaviyo or use a custom API solution when an integration needs to be customized.

Awards

In 2019, Klaviyo was included in Forbes' Cloud 100, a ranking of 100 private cloud companies.[12]

In 2023, Klaviyo was ranked amongst the top 600 best workplaces in the US,[13].

In 2022 and 2023, Klaviyo was placed in the top 50 best workplaces in the UK ('medium-sized companies').[14]

See also

References
  1. "Klaviyo, Inc. Registration Statement (Form S-1)". U.S. Securities and Exchange Commission. August 25, 2023.
  2. Carlock, Catherine (October 9, 2019). "Fast-growing Klaviyo expands downtown HQ". The Business Journals. Retrieved May 24, 2022.
  3. Gehan, Ann; Weinberg, Cory (May 4, 2023). "IPO Hopeful Klaviyo Tries to Prove There's More to Life Than Shopify". The Information. Retrieved May 4, 2023.
  4. Morrison, Chris (April 19, 2021). "How Klaviyo transformed from a lifestyle business into a $4.15B email titan". TechCrunch. Retrieved May 24, 2022.
  5. "Klaviyo and Shopify Announce Strategic Partnership". Business Wire. August 2, 2022. Retrieved August 2, 2022.
  6. "Shopify makes $100M strategic investment in marketing automation startup Klaviyo". Techcrunch. August 2, 2022. Retrieved August 2, 2022.
  7. Wang, Echo (May 12, 2023). "Klaviyo files confidentially for U.S. IPO -sources". Reuters. Retrieved May 13, 2023.
  8. Primack, Dan (September 20, 2023). "Klaviyo goes public, setting stage for SaaS IPO rush". Axios.
  9. Wang, Echo; Sen, Anirban (September 19, 2023). "Klaviyo valued at $9.2 billion after pricing IPO above range". Reuters.
  10. "Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform". Cision PR Newswire (Press release). May 18, 2021. Retrieved May 24, 2022.
  11. FinSMEs (July 15, 2022). "Okendo Raises $26M in Series A Funding". FinSMEs. Retrieved August 23, 2022.
  12. "Klaviyo Is Named to the 2019 Forbes Cloud 100". Businesswire (Press release). September 11, 2019. Retrieved May 24, 2022.
  13. "Inc. Best Workplaces 2023". Inc.com. Retrieved July 13, 2023.
  14. "Great Place to Work UK: Klaviyo". Great Place To Work. Retrieved July 13, 2023.
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