MoEngage

MoEngage is a customer engagement platform, headquartered in San Francisco, California, United States, with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014.[1]

MoEngage
IndustryMarketing software
Founded2014 (2014)
Founder
  • Raviteja Dodda
  • Yashwanth Kumar
HeadquartersSan Francisco, California, United States
Area served
Worldwide
Key people
Raviteja Dodda (CEO) Yashwanth Kumar (CTO)
Websitewww.moengage.com

History

The company was founded in 2014 by IIT Kharagpur alumni, Raviteja Dodda and Yashwanth Kumar.[2]

Products

MoEngage launched NATIV in March 2016.[3] MoEngage also launched Smart Triggers, a mechanism for delivering one-to-one personalized push notifications.[4]

In August 2016, MoEngage launched its "Web Marketing Suite" which included email, web push, and in-app messaging.[4]

In January 2018, the company launched a new product called Dynamic Product Messaging (DPM) that sent personalized product recommendations across channels based on user behavior.[5]

Funding

In September 2015, MoEngage secured $4.25 million in Series A funding led by Helion Venture Partners with participation from Exfinity, Snapdeal's co-founders Kunal Bahl and Rohit Bansal and Taxi4Sure's founder Raghunandan G.[6] Earlier, the company received seed funding from Helion Venture Partners in 2014 and, in 2016, an undisclosed investment from Facebook's Anand Chandrasekaran.[7]

In December 2018, the company raised $9 million in a Series B funding round led by Matrix Partners and Ventureast.[8]

In February 2020, the company announced a Series C funding of $25 million for its platform led by Eight Roads Ventures, F-Prime Capital, Matrix Partners, and Ventureast.[9]

Recognition
  • MoEngage was listed in the NASSCOM's top 10 hottest start-ups in 2015.[10]
  • In 2017, MoEngage was recognized by Gartner as a 'Cool Vendor' in retail merchandising and marketing.[11][12]
  • In 2018 and 2019, the company was recognized by Gartner in their Magic Quadrant for Mobile Marketing Platforms.[13][1][14]
  • The founder and CEO of MoEngage, Raviteja Dodda, was selected by BW Businessworld for its second edition of 40 Under 40 in 2018,[15] and, in 2016, by Forbes for its 30 Under 30 Asia.[16]

References
  1. "MoEngage South-East Asia's fastest growing marketing automation platform". Deccan Chronicle. August 14, 2018.
  2. Banerjee, Avishek (October 15, 2018). "Enabling The Digital Makeover". BusinessWorld.
  3. Cifuentes, Jon (March 16, 2016). "MoEngage launches NATIV to help app marketers bypass engineering and boost engagement". VentureBeat.
  4. Rogers, Stewart (August 19, 2016). "MoEngage comes of age with the launch of a full web and app marketing suite". VentureBeat.
  5. "MoEngage launches its first Dynamic Product Messaging Service". Deccan Chronicle. January 29, 2018.
  6. Shu, Catherine (September 14, 2015). "MoEngage Raises $4.25M Series A To Grow In The U.S." TechCrunch.
  7. Sangani, Priyanka (December 14, 2016). "MoEngage secures funding from Anand Chandrasekaran". The Economic Times.
  8. Ahuja, Aakanksha (December 4, 2018). "MoEngage raises $9 million funding from Matrix Partners, others". Livemint.
  9. "MoEngage lands $25M for its mobile-first customer engagement platform". TechCrunch. Retrieved 2020-02-12.
  10. Srivastava, Moulishree (October 13, 2015). "Nasscom's top 10 hottest start-ups". Livemint.
  11. "Marketing Automation Platform MoEngage Grows 200% in FY18; Targets $25M ARR By 2020". BusinessWorld. September 20, 2018.
  12. Hetu, Robert (May 4, 2017). "Gartner's Cool Vendors in Retail Merchandising and Marketing". Gartner.com.
  13. Yeager, Bryan; McGuire, Mike; Golvin, Charles (July 12, 2018). "Magic Quadrant for Mobile Marketing Platforms". Gartner.com.
  14. "Magic Quadrant for Mobile Marketing Platforms". Gartner.com. July 15, 2019.
  15. Sangwan, Sujata (September 28, 2018). "Meet 40 Young Business Leaders Selected by BW Businessworld for Its 2nd Edition of 40 Under 40 Awards and Summit". BusinessWorld.
  16. "Meet The 30 Under 30: Enterprise Technology". Forbes.
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