Amplitude (company)

After several other rounds of funding, in June 2021 the company received $150 million in its final private investment led by the venture capital firm Sequoia Capital at a valuation of $4 billion.[9] Despite the recent funding, the company's CEO decided to take Amplitude public because he believed it would make the company stronger as Facebook founder Mark Zuckerberg had claimed after Facebook's IPO. Despite the company's age at nine years, this decision was viewed as a reversal from the trend of tech companies staying private for as long as possible. The company's ample funding would have allowed them to freely choose either path, public or private, highlighting the break from the prior norm.[10]

Amplitude was also the subject of much discussion for its unusual choice of a direct public offering as it approached IPO.[11] This decision was seen as paving the way for yet more direct public offerings, another break from recent norms. Spenser Skates, the company's CEO, stated that he viewed the selection of this style of IPO to be necessary for all companies, noting the high cost of the under-pricing which is typical of standard IPOs. However, a direct public listing was at least partly enabled by the company's $300 million cash on hand, meaning the company did not need to raise significant funds from their IPO. Not all other companies can afford this choice.[12] Still, their direct listing was described as "a watershed moment for direct listings" and it was noted that "the entire market is looking at Amplitude."[13] They held their public offering on the Nasdaq stock exchange on September 28, 2021. The first day of trading increased the company's value from $5 billion to $7.1 billion, leading the CEO of the company to claim that traditional IPOs are antiquated,[14] and "the craziest thing in the world."[15]

Skates has stated that he did at least briefly consider going public via SPAC. However, he decided against the move because he believed SPACs are an "end run around SEC rules."[16]

Amplitude benefited from the increasing trend of businesses moving toward digital services during the COVID-19 pandemic, including prominent customers Ford Motor Co., Burger King and Gap Inc. At the time of IPO, they reported $72 million in revenue for the first half of 2021, a year over year increase of 56%.[17] After going public, the company has stated that they now have 490 employees across the US, Europe and Asia, and they count 26 of the Fortune 100 as customers.[18]

The company's analytics products include Amplitude Analytics, Amplitude Recommend, and Amplitude Experiment, which the company collectively refers to as a Digital Optimization System for businesses.[18]

Their first product, Amplitude Analytics, was designed to help software product developers better understand behavior of their users. It has been called the "Moneyball" for product development due to its focus on providing product developers with greater statistical understanding of user behavior.[2] Their additional products also enable product developers to more easily test experimental product changes, and more easily create personalized experiences and in-product recommendations.