Ten Cent Beer Night

Six days after the brawl in Texas, Cleveland's Ten Cent Beer Night promotion drew 25,134 fans to Cleveland Stadium for the Tuesday night game, twice the number expected.[6] 12 fluid ounce (355 ml) cups of beer were offered for just 10 cents each, a substantial discount on the regular price of 65 cents, with a limit of six beers per purchase but with no limit on the number of purchases made during the game.[7]

The Rangers quickly took a 5–1 lead. Meanwhile, throughout the game, the increasingly inebriated crowd grew more and more unruly. Early in the game, Cleveland's Leron Lee hit a line drive into the stomach of Rangers pitcher Ferguson Jenkins, after which Jenkins dropped to the ground. Fans in the upper deck of the stadium cheered, then chanted, "Hit 'em again! Hit 'em again! Harder! Harder!" A woman ran out to the Indians' on-deck circle, flashed her breasts, and then tried to kiss umpire Nestor Chylak, who "was not in a kissing mood."[8] As Grieve hit his second home run of the game, a naked man sprinted to second base and slid in, "probably getting dirt in places unsuitable for speculation," in the words of one sportswriter.[8] One inning later, a father-and-son pair ran onto the outfield and mooned the fans in the bleachers.

Although it is not clear why, some fans brought firecrackers to the game, which they set off in the stands or threw onto the field.[8] As the game progressed, more fans ran onto the field and disrupted play. Rangers first baseman Mike Hargrove was pelted with hot dogs and spat at, and at one point was nearly struck by an empty gallon jug of Thunderbird.

The Rangers later argued a call in which Lee was called safe in a close play at third base, spiking Jenkins with his cleats in the process and forcing him to leave the game. The Rangers' angry response to this call provoked an enraged outburst from Cleveland fans, who again began throwing objects onto the field. A fan also threw lit firecrackers into the Rangers' bullpen.[8] The clouds of firecracker and marijuana smoke further contributed to the unsettling mood.[8]

By the seventh inning, families and those fans who remained sober had mostly left the ballpark— the remaining crowd became increasingly intoxicated and belligerent.[8] As sportswriter Paul Jackson described in a 2008 article on the event:[8]

Early on, the demand for beer surpassed the Indians' capacity to ferry it to concession stands, and a luminary, perhaps the same person who suggested the promotion in the first place, decided to allow fans to line up behind the outfield fences and have their cups filled directly from Stroh's company trucks. The promotion achieved critical mass at that moment, as weaving, hooting queues of people refilled via industrial spigot.

In the bottom of the ninth, the Indians managed to rally, tying the game 5–5, and had Rusty Torres on second base representing the potential winning run. However, with a rowdy crowd that had been drinking heavily for nine innings, the situation finally boiled over.

After the Indians had tied the game, a 19-year-old fan named Terry Yerkic[9] ran onto the field and attempted to steal Texas outfielder Jeff Burroughs' cap.[10] Burroughs stumbled while confronting Yerkic. Thinking that Burroughs had been attacked, Texas manager Billy Martin and his players ran onto the field; some with bats. A large number of intoxicated fans—some armed with knives, chains, and clubs fashioned from portions of stadium seats that they had torn apart—surged onto the field, and others hurled bottles from the stands. Two hundred fans surrounded the 25 Rangers, with more fans coming.[8]

Realizing that the Rangers' lives might be in danger, Cleveland manager Ken Aspromonte ordered his players to grab bats and help the Rangers, attacking the team's own fans in the process. Rioters began throwing steel folding chairs, and Cleveland relief pitcher Tom Hilgendorf was hit in the head by one of them. Hargrove, after subduing one rioter in a fistfight, had to fight another on his way back to the Texas dugout, while Texas catcher and former Indian Duke Sims also wound up getting into a fight with a fan. The two teams retreated off the field through the dugouts in groups, with players protecting each other.[8]

The teams fled into their clubhouses and closed and locked the doors. The crowd pulled up and stole the bases from the infield. Rioters threw a vast array of objects, including cups, rocks, bottles, batteries from radios, hot dogs, popcorn containers, and folding chairs. Umpire crew chief Chylak, realizing that order would not be restored in a timely fashion, forfeited the game to Texas.[11] He, too, was a victim of the rioters, as one struck and cut his head with part of a stadium seat,[12] and his hand was cut by a thrown rock. He later called the fans "uncontrollable beasts" and stated that he'd never seen anything like what had happened "except in a zoo".[13]

The rioting continued for 20 minutes. As Joe Tait and Herb Score called the riot live on radio, Score noted the security guards' inability to handle the crowd. Tait said, "Aw, this is absolute tragedy." The Cleveland Division of Police finally arrived to restore order, arresting nine fans. Indians players escorted the Rangers to the team bus.[8] A local sportswriter, Dan Coughlin of the Chronicle-Telegram, attempted to interview fans but was punched in the face twice.[8]

Cleveland general manager Phil Seghi blamed the umpires for losing control of the game. The Sporting News wrote that "Seghi's perspective might have been different had he been in Chylak's shoes, in the midst of knife-wielding, bottle-throwing, chair-tossing, fist-swinging drunks".[14] American League president Lee MacPhail commented, "There was no question that beer played a part in the riot."[12]

The next Beer Night promotion on July 18 attracted 41,848 fans with beer again selling for 10 cents per cup but with a limit of two cups per person at the reduced price.[15]