Super Shy

"Super Shy" is a song by South Korean girl group NewJeans. It was released for digital download and streaming by ADOR as the first single from the group's second extended play (EP), Get Up, on July 7, 2023. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, producer Frankie Scoca and NewJeans member Danielle, "Super Shy" is a liquid drum and bass and bubblegum Jersey club song that expresses the nervousness and awkwardness felt when falling in love and confessing for the first time. Directed by Shin Hee-won, the music video features NewJeans starting flash mobs and performing across Lisbon, Portugal.

For an English musician known as "Supershy", see Tom Misch.

"Super Shy"
Single by NewJeans
from the EP Get Up
Language
  • English
  • Korean
B-side"New Jeans"
ReleasedJuly 7, 2023 (2023-07-07)
Genre
Length2:34
LabelADOR
Composer(s)
Lyricist(s)
Producer(s)Frankie Scoca
NewJeans singles chronology
"OMG"
(2023)		 "Super Shy"
(2023)		 "Cool with You"
(2023)
Music video
"Super Shy" on YouTube

"Super Shy" topped South Korea's Circle Digital Chart for eight consecutive weeks, earning NewJeans their third number-one song in the country. Internationally, it became their best-performing track on several charts, reaching number one in Hong Kong, Malaysia, Singapore, Taiwan. The song also became their highest-charting track on the Billboard Global 200 (2), the UK Singles Chart (52), and the US Billboard Hot 100 (48).

Background and release

Following the release of their first single album, OMG, in January 2023, ADOR CEO Min Hee-jin first revealed in an interview with Cine21 that NewJeans was preparing a new album.[1] In April 2023, Min stated in an interview with Billboard that the group had finished recording in early April.[2] South Korean media outlets reported that the album would be released in July 2023, preceded by one of its B-side tracks set to be released on July 7.[3] In June 2023, ADOR announced that NewJeans would release their second extended play (EP), Get Up, on July 21 and revealed the release date for the first lead single, "Super Shy", and one of the B-side tracks, "New Jeans".[4] In an interview with Rolling Stone, member Hanni described the upcoming tracks as "fresh", saying that the EP "definitely has a lot more variety to offer, in not just genre of music and dance style, but what we are striving to express and show to you".[5]

Two days before the release, ADOR posted a video teaser on YouTube Shorts featuring the instrumental version of the song in the background and showing NewJeans' official light stick, the hashtag "ImSuperShy", and the release date.[6] In an accompanying press release, they presented "Super Shy" as the perfect song for the summer.[6] "Super Shy" was released by ADOR for digital download and streaming on July 7, 2023.[7][8] NewJeans promoted the song in partnership with YouTube Shorts through a dance challenge released under the hashtag "ImSuperShy".[8] "Super Shy" was sent to US pop radio format by NewJeans' local distributor Interscope on August 15, 2023.[9]

Music and lyrics

"Super Shy" was composed by Erika de Casier, Kristine Bogan, and Frankie Scoca, who also handled the production.[7][10] It is a liquid drum and bass and bubblegum Jersey club song that features a staccato kick drum pattern.[11][10] The lyrics of the song were written by de Casier and Bogan along with Gigi, Kim Dong-hyun, and NewJeans member Danielle.[7] NewJeans sing "I'm super shy, super shy / But wait a minute while I / Make you mine, make you mine / I'm trembling even now / You're on my mind / All the time / I wanna tell you but I'm / Super shy, super shy", wishing to muster the courage to confess to their first love, a recurring theme in their discography.[12]

Music video

Produced by Min, the music video for "Super Shy" was released on Hybe's YouTube channel in conjunction with the song.[13] It was directed by Shin Hee-won,[13] who had previously directed music videos for NewJeans' songs "Attention" and "Hurt".[14][15] The musical-style video starts with Danielle riding a red bycicle through the streets of Lisbon, Portugal, to go meet the other members in a park.[16][17] They notice that an exercise group is dancing to "Attention" and soon join them to perform "Super Shy", prompting flash mobs in squares, parks, streets, and markets among others.[18][10][19] The fast high-energy choreography was based on waacking and purposefully includes accessible moves.[8][10] In the video, NewJeans are dressed in a youthful style, donning hairstyles like bleached blonde hair and bangs and wearing cheerleading uniforms and tennis skirts.[17][20] David Renshaw of The Fader noted the influence of filmmaker Wes Anderson's visual style throughout the video.[21]

Critical reception
Professional ratings
Review scores
SourceRating
IZM[22]

Kim Ho-hyeon wrote for IZM that "although it is simpler than a typical dance song filled with sound, it brings out a new kind of emotion optimized for short-form content by combining bright visual images with music in a stylish way".[22] The single featured on lists of the best songs of 2023 so far by British GQ and Vulture.[23][24]

Commercial performance

"Super Shy" debuted at number 27 on South Korea's Circle Digital Chart in the issue dated July 2–8, 2023.[25] It rose to number one the following week, earning NewJeans their third number-one song in the country after "Attention" (2022) and "Ditto" (2022).[26] "Super Shy" debuted at number one on both Singapore's Top Streaming Chart and the Malaysia International chart.[27][28] The song debuted at number one on the Billboard Hits of the World charts for Hong Kong and Taiwan, earning NewJeans their first and third number-one in the country, respectively.[29]

"Super Shy" became NewJeans best-performing song in the United Kingdom, debuting at number 59 on the UK Singles Chart in the issue dated July 14–20, 2023.[30][31] In the United States, it debuted at number 66 on the Billboard Hot 100 in the chart issue dated July 22, 2023, with 9.2 million official US streams and 2,000 downloads sold, becoming their highest-charting song in the country.[32] A week later, the song peaked at number 64.[29][33] The song debuted at number two on both the Billboard Global 200 and the Billboard Global Excl. US in the chart issue dated July 22, 2023, with 63 million streams and 6,000 downloads sold worldwide, becoming NewJeans' best-performing song on both charts and attaining their largest amount of one-week streams for a song, surpassing "Ditto"'s peak of 46.5 million one-week streams.[29][34]

Live performances

NewJeans usually perform "Super Shy" accompanied by 20 backup dancers. They performed the song for the first time on South Korean music show Music Bank on July 14, 2023, along with "New Jeans".[35] They also performed both songs on Inkigayo on July 16, 2023.[36] NewJeans appeared on Music Bank to perform all three singles from Get Up on July 23, 2023, the day of the EP's release.[37]

Accolades
Award and nominations for "Super Shy"
Year Organization Award Result Ref.
2023 The Fact Music Awards Best Music – Fall Nominated [38]
Music program awards
Program Date Ref.
M Countdown July 13, 2023 [39]
Show! Music Core July 22, 2023 [40]
Inkigayo July 23, 2023 [41]
August 20, 2023 [42]
August 27, 2023 [43]
Show Champion August 16, 2023 [44]

Track listing
  • Digital download and streaming[7]
  1. "New Jeans" – 1:48
  2. "Super Shy" – 2:34

Credits and personnel

Credits adapted from the EP's lyric book.[45]

Locations

Credits and personnel

Charts

Certifications
Certifications for "Super Shy"
Region CertificationCertified units/sales
Streaming
Japan (RIAJ)[66] Gold 50,000,000†

† Streaming-only figures based on certification alone.

Release history
Release history for "Super Shy"
Region Date Format Label Ref.
Various July 7, 2023
ADOR [7]
United States August 15, 2023 Contemporary hit radio Interscope [9]

See also

References
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