Peter Brant

Brant went to work at Brant-Allen Industries, a paper conversion company co-founded by his father. In the early 1970s, Brant and a cousin, H. Joseph Allen — the son of Murray Brant's business partner — led the company into the manufacturing side of the business and expanded the company into paper mill (converting pulp into paper) ownership purchasing a mill in Rivière-du-Loup, Quebec and partnering with the Washington Post and Dow Jones to purchase a mill in Ashland, Virginia.[3] In the early 2000s, as paper demand continued to decline, Brant embarked on a buying spree purchasing a second Quebec mill in 2004 for $205 million (from Enron) and a third Quebec mill in 2006 for $135 million.[3] In 2008, he bought out his partner and changed the name of the company to White Birch Paper Company. Also in 2008, he purchased SP Newsprint Co for $305 million, a newsprint manufacturer with operations in Oregon and Georgia.[3] The purchase gave Brant control of 22% of the North American newsprint market, second to AbitibiBowater with 43%.[3] Brant expanded SP Newsprint into paper recycling operating 23 recycling facilities through its SP Recycling unit.[10]

In a court filing around 2007, Brant said the ailing newsprint market and the recession had slashed his net worth to less than $500 million from $1.4 billion that year.[3]

In February 2010, White Birch Paper restructured under Chapter 11 proceedings, due to excessive debt and declining demand for newsprint. The company emerged from bankruptcy in January 2012 and closed its main pulp and paper mill in Quebec City, sending home more than 600 workers. White Birch owns two other mills in Quebec, Canada and one in Ashland, Virginia.[11] In 2012, Brant pledged a portion of his art collection as security to purchase White Birch Paper out of bankruptcy in partnership with Black Diamond Capital Management LLC for $94.5 million in cash and $78 million in debt.[12] Brant remains as CEO of White Birch Paper.[13]

In November 2011, SP Newsprint Co filed for Chapter 11 bankruptcy due to excessive debt and declining demand for newsprint. SP Newsprint operates two mills in Dublin, Georgia and Newberg, Oregon and 23 recycling facilities.[10] In September 2012, SP Newsprint was purchased out of bankruptcy by SP Fiber Technologies LLC for an undisclosed amount.[14]

In May 2016, Brant, as Art Media Holdings, merged the magazine Art in America with its principal competitor ARTnews. Artnet reported his company announced that ARTnews would go to a quarterly publication schedule, down from monthly. The latter had run an article asking whether the Brant Foundation was a tax scam or an art investment vehicle.[15][16]

In May 2017, White Birch Paper announced that it would idle paper making operations at its Bear Island newsprint mill in Ashland, Virginia. The mill produced 240,000 metric tons of newsprint annually.

In 2018, Penske Media Corporation, the parent company of Variety magazine, acquired ARTnews and Art in America from Brant.[17]

Brant was the owner and chairman of Brant Publications, Inc., located in New York City, founded in 1984. BPI published three magazines:

• Interview was founded by artist Andy Warhol and John Wilcock in late 1969. These interviews were usually unedited or edited in the eccentric fashion of Warhol's books and The Philosophy of Andy Warhol: From A to B and Back Again. Brant Publications began publishing Interview shortly after Warhol's death in 1987. The magazine celebrated its 40th anniversary in 2010.[18]
• The magazine Antiques is a monthly arts publication that focuses on architecture, interior design, and fine and decorative arts. Regular monthly columns include news on current exhibitions and art-world events, notes on collecting, and book reviews. The magazine was founded in 1922 and underwent a complete redesign in 2009.
• Modern, was launched in 2009 and is a magazine devoted to design, decorative arts and architecture.[19][20]

Brant's interest in art also led him into film production. He was a producer of L’Amour in 1973 and Andy Warhol's Bad in 1977. Brant was an executive producer of the award-winning films Basquiat (1996) and Pollock (2000).[21] He was also co-producer of the Peabody- and Emmy-award-winning PBS documentary, Andy Warhol: A Documentary (2006).[22] Brant was also a producer of The Homesman (2014).[23][24]

His first marriage was to Sandra "Sandy" Simms (born 1955). They met while attending the University of Colorado[34] and divorced in 1995.[34] She later married writer Ingrid Sischy.[34]

On July 14, 1995, Brant married model Stephanie Seymour outside of Paris, with gallery owner Tony Shafrazi serving as best man at the ceremony.[35] In 2009, the couple filed for divorce, but subsequently reconciled in 2010.[35][36][37]

Brant had eight biological children with his two wives, and one stepchild. Two of his biological children died within a two year period.[38][39]

Brant and first wife Sandra Simms have five children together, four surviving as of late 2021. Four of their children have worked for Brant companies:

• Christopher as president of White Birch
• Ryan (c. 1972) as director of Brant Publications (c. 1972). He also founded Take-Two Interactive at age 21. He was CEO until 2001, and left the company in 2006.[40][41] He died in March 2019, at the age of 47, due to cardiac arrest caused by aspiration.[38][41]
• Kelly as online director Brant Publications
• Allison as director of the Brant Foundation,[3] and manager of her father's art collection[42]
• Lindsay (c. 1973), an artist, has not worked for a Brant company[43]

Brant and Stephanie Seymour have two sons and one daughter together, and Brant is stepfather to Seymour's son:

• Peter Brant, Jr. (born December 1993)
• Harry (1996-2021), who died in January 2021 as a result of a prescription drug addiction.[39]
• Lily (born October 27, 2004).[44]
• Dylan Andrews is Seymour's son from first marriage to guitarist Tom Andrews.[3][45]

In 1990, Brant was investigated for tax evasion resulting from reportedly having his company pay for $1 million in personal expenditures. He pled guilty to charges of failing to keep records and was sentenced to three months in a federal prison and $200,000 in fines.[46][47]