Novara (company)

Novara, was the private label brand of bicycles, apparel and bicycle accessories, that was exclusively available through the consumer cooperative REI. The brand was introduced in 1983 and was headquartered in Kent, Washington.[1] Novara bikes are designed in house; outsourced for manufacturing, then finished by REI.[2]

Novara headbadge consists of a lower case n in a circle.
Flyby Novara folding bike

The Novara brand was also used for REI's line of cycling clothing[3] and accessories.[4]

Since 2008, REI has settled both in and out of court with an undisclosed number of individuals who suffered injuries while riding Novara bicycles.[5]

In 2016, REI announced the Novara line would be discontinued.[6]

Models

Types with model amount in parentheses.

  • Kids' Bikes (13)[7]
    • Novara Pulse
    • Ponderosa 24"
    • Tractor 24"
    • Moxie 24"
    • Duster 6
    • Pixie 6
    • Duster Single Speed
    • Pixie SS
    • Stinger 16
    • Firefly 16"
    • Stinger 12"
    • Firefly 12"
    • Afterburner SS Single-Speed Trailer Bike
  • Road Bikes (7)[8]
    • Verita
    • Strada
    • Carema Pro
    • Novara Divano
    • Novara Carema
    • Novara Express
    • Novara Express XX
    • Novara Trionfo
    • Novara Zeno (650C)
  • Touring Bikes (2)[9]
    • Randonee
    • Safari
  • Recreation bikes (6)[10]
    • Forza
    • Fiona
    • Corsa
    • Mia
    • Jaunt Bike
    • Jaunt XX
  • City Bikes (5)[11]
    • E.T.A.
    • Novara Buzz
    • Novara Buzz One
    • Novara Fusion
    • Novara Gotham
    • Novara Transfer
  • Mountain Bikes (6)[12]
    • Ponderosa 29
    • Tupelo 29
    • Tupelo 27.5
    • Matador 29
    • Bonanza
    • Bonita
    • Portal
    • Pika
    • Novara Method 1.0
    • Novara Method 2.0

References

Specific references:

  1. "REI Announces its Exclusive 2011 Novara Bicycle Line - Mainline Collection Covers a Continuum of Distances". Prweb.com. Retrieved 2011-09-02.
  2. "Review: Novara Randonee: It's a Wrap | Bicycle Times Magazine". Bicycletimesmag.com. 2009-11-19. Retrieved 2011-09-02.
  3. "Novara Cycle Clothing at REI.com | 100% Satisfaction Guarantee | Free Shipping to REI stores". Rei.com. Retrieved 2011-09-02.
  4. "Cycling: Novara Gear at REI.com | 100% Satisfaction Guarantee | Free Shipping to REI stores". Rei.com. Retrieved 2011-09-02.
  5. "Iconic Seattle company facing disturbing accusations". KOMO news. 2013-05-21. Archived from the original on 2013-06-18. Retrieved 2016-07-21.
  6. REI to replace Novara bike brand with new brand, Co-op Cycles
  7. "Novara kids' bikes, boys' bikes and girls' bikes at REI". Rei.com. Retrieved 2011-09-02.
  8. "Novara road bikes at REI". Rei.com. Retrieved 2011-09-02.
  9. "Novara touring bikes at REI". Rei.com. Retrieved 2011-09-02.
  10. "Novara recreation bikes for comfort cruising at REI". Rei.com. Retrieved 2011-09-02.
  11. "Novara urban bikes for commuting and urban riding at REI". Rei.com. Retrieved 2011-09-02.
  12. "Novara mountain bikes, 29ers and trail bikes at REI". Rei.com. Retrieved 2011-09-02.

General references:


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