Neva End

"Neva End" is a song by American hip-hop recording artist Future from his debut studio album Pluto. The hip hop and pop song was produced by Mike Will Made It, and on December 4, 2012, it was released as the fifth official single from Pluto. The single version features an additional verse by American singer-songwriter Kelly Rowland, and was included in the 2012 re-release of Pluto, titled Pluto 3D.

"Neva End"
Single by Future featuring Kelly Rowland
from the album Pluto and Pluto 3D
ReleasedDecember 4, 2012 (2012-12-04)
Recorded2011–2012
11th Street Studio
(Atlanta, Georgia)
Chalice Recording Studios
(Los Angeles, California)
Genre
Length4:23
Label
Songwriter(s)
Producer(s)
Future singles chronology
"We in This Bitch 1.5"
(2012)		 "Neva End"
(2012)		 "Love Me"
(2013)
Kelly Rowland singles chronology
"Mama Told Me"
(2012)		 "Neva End"
(2012)		 "Kisses Down Low"
(2013)
Music video
"Neva End" on YouTube

Background and release

"Neva End" was originally written by Nayvadius Wilburn, Michael Williams and Pierre Ramon Slaughter. It was produced by Mike Will Made It and was featured on his debut studio album Pluto. The song was officially remixed featuring a guest appearance from American singer Kelly Rowland and was released as the lead single for his re-release, Pluto 3D. Future premiered the song on October 16, 2012,[1] and it was sent to rhythmic radio on December 4, 2012.[2]

Music video

The music video was filmed in November 2012.[3] On November 21, 2012, the music video for "Neva End" premiered on 106 & Park.[4] The music video was directed by Erik White, and it was shot in Los Angeles.[3] The house the visual was shot in used to belong to American singer Madonna.

Live performances

On November 27, 2012, Future performed the song along with Kelly Rowland on Jimmy Kimmel Live!.[5]

Chart performance

Neva End peaked at number 52 on US Billboard Hot 100 chart and spent a total of 20 weeks on the chart. The single also peaked at number 14 on the US Hot R&B/Hip-Hop Songs and number 11 on the US Hot Rap Songs charts.

Certifications
Region CertificationCertified units/sales
United States (RIAA)[6] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

Charts

Release history
List of release dates by region, including format details, and record label
Region Date Format Version Label
United States[2] December 4, 2012 Mainstream and rhythmic radio Remix Version Epic Records

References
  1. "New Music: Future f/ Kelly Rowland – 'Neva End (Remix)'". Rap-Up.com. October 16, 2012. Retrieved November 29, 2012.
  2. "Top 40 Rhythmic Future Releases". All Access. Archived from the original on October 8, 2009. Retrieved December 13, 2012.
  3. "Kelly Rowland Gets Up Close with Future in "Neva End" Video". ThisIsRNB.com. November 5, 2012. Retrieved December 13, 2012.
  4. "Video: Future f/ Kelly Rowland – 'Neva End (Remix)'". Rap-Up.com. November 21, 2012. Retrieved December 6, 2012.
  5. "Future Performs with Kelly Rowland on 'Jimmy Kimmel Live!'". Rap-Up.com. November 28, 2012. Retrieved December 13, 2012.
  6. "American single certifications – Future – Neva End". Recording Industry Association of America. Retrieved May 25, 2020.
  7. "Future Chart History (Hot 100)". Billboard. Retrieved 13 December 2012.
  8. "Future Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved 13 December 2012.
  9. "Future Chart History (Hot Rap Songs)". Billboard. Retrieved 13 December 2012.
  10. "2013 Year End Charts — R&B/Hip-Hop Songs". Prometheus Global Media. Retrieved December 13, 2013.
  11. "2013 Year End Charts — Rap Songs". Prometheus Global Media. Retrieved December 13, 2013.
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