Company (24kGoldn song)

"Company" is a song by American rapper 24kGoldn featuring American rapper Future. It was sent to rhythmic contemporary radio in the United States on April 27, 2021 as the fifth single from the former's debut studio album El Dorado (2021).[1] The song was produced by Nick Mira, Omer Fedi and Blake Slatkin.

"Company"
Single by 24kGoldn featuring Future
from the album El Dorado
ReleasedApril 27, 2021
GenreTrap
Length3:33
Label
Songwriter(s)
Producer(s)
24kGoldn singles chronology
"Love or Lust"
(2021)		 "Company"
(2021)		 "Monsters"
(2021)
Future singles chronology
"Hard for the Next" / "Holdin Me Down"
(2021)		 "Company"
(2021)		 "Take Off"
(2021)
Music video
"Company" on YouTube

Composition

The song contains a melodic, up-tempo guitar-driven instrumental[2] with a trap bass.[3] The lyrics center on the rappers' hedonistic lifestyles;[4] 24kGoldn talking about the women who keep him company.[5]

Critical reception

Mitch Findlay of HotNewHipHop commented that Future "doesn't disappoint" in the song.[2] Kyann-Sian Williams of NME wrote that 24kGoldn "holds his own" with Future on the song, even more so than on the song "Coco".[6] Chris DeVille of Stereogum stated that "He finds a grittier mode on the hard-nosed 'Company' alongside Future".[7]

Music video

The music video was directed by Daps and released on May 26, 2021. It pays homage to the film Coming to America[8] and its setting resembles the Joffer estate from the film, complete with golden accents and occupied by many beautiful women.[4] It begins with 24kGoldn surrounded by a number of women in a room. He walks through the mansion before Future appears in a bathtub filled with gold jewelry, accompanied by two women and wearing diamonds on his wrist.[9][10] In a recurring shot, the rappers perform their verses on a plush red couch while a party happens around them.[8] Toward the end of the video, 24kGoldn and various women are shown covered in glow-in-the-dark neon body paint and dancing in a dark, empty void.[8][10]

Charts
Chart performance for "Company"
Chart (2021) Peak
position
New Zealand Hot Singles (RMNZ)[11] 37

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[12] Gold 40,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. "Top 40 Rhythmic Future Releases | R&B Song and Hip-Hop Music Release Dates | ..." All Access. Archived from the original on April 25, 2021. Retrieved April 25, 2021.
  2. Findlay, Mitch (March 26, 2021). "24kGoldn & Future Put In Work On "Company"". HotNewHipHop. Retrieved 1 August 2023.
  3. "24kGoldn – 'El Dorado' review: a pop-rap superstar is born". AllMusic. March 26, 2021. Retrieved March 26, 2021.
  4. Powell, Jon (June 1, 2021). "24kGoldn connects with Future for "Company" visual". Revolt. Retrieved 1 August 2023.
  5. Gebreyes, Rahel (April 30, 2021). "24kGoldn Breaks Down The Meaning Of "Company"". Genius. Retrieved 1 August 2023.
  6. Williams, Kyann-Sian (March 26, 2021). "24kGoldn – 'El Dorado' review: a pop-rap superstar is born". NME. Retrieved March 26, 2021.
  7. DeVille, Chris (March 29, 2021). "We're About To Find Out If 24kGoldn Can Keep That "Mood" Momentum Going". Stereogum. Retrieved 1 August 2023.
  8. Robinson, Joshua (May 27, 2021). "24kGoldn & Future Get Treated Like Royalty In "Company" Music Video". HotNewHipHop. Retrieved 1 August 2023.
  9. Okon, Wongo (May 26, 2021). "24kGoldn And Future Seek 'Company' From A Plethora Of Women In Their Carefree New Video". Uproxx. Retrieved 1 August 2023.
  10. Santiago, Elliot (May 26, 2021). "24kGoldn Releases Music Video for "Company" Featuring Future". Hypebeast. Retrieved 1 August 2023.
  11. "NZ Hot Singles Chart". Recorded Music NZ. April 5, 2021. Retrieved August 1, 2023.
  12. "Canadian single certifications – 24kGoldn – Company". Music Canada. Retrieved August 1, 2023.
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