Dig (restaurant)

Dig (formerly Dig Inn)[1] is an American chain of locally farm sourced restaurants that was founded by Adam Eskin. In 2011, the first Dig restaurant was opened in New York City. As of June 2023, the chain has 32 restaurants in New York City, Brooklyn, Rye Brook, Stamford, Philadelphia, Bridgewater, Boston, and Washington, DC.[2][3] The company opened its first Philadelphia location in 2019.[4]

Dig
TypePrivate
IndustryFast Casual
Founded2011 (2011)
New York City, US
FounderR. Adam Eskin
Headquarters
New York City, New York
,
U.S.
Number of locations
31 stores (June 2023)
Area served
New York, Massachusetts, Connecticut, New Jersey, Pennsylvania
ProductsCustomizable food bowls with locally sourced ingredients
Websitewww.diginn.com
Dig Inn Store Front In New York, New York (on Crosby & Prince Street)

History

The company received $21.5 million in early funding rounds, followed by $30 million in Series D funding. The main contributors to this funding include Monogram Capital Partners, and Bill Allen (former CEO of OSI Restaurant Partners).[5]

In January 2019, the company introduced a new delivery concept called Room Service available in limited release in downtown Manhattan.[3]

In April 2019, the company announced a new $20 million round of financing receiving $15 million from Danny Meyer investment group Enlightened Hospitality Investments.[6]

As of April 2019, the company also plans to open its first full-service, sit-down restaurant concept in New York's West Village.[7]

Reception

Dig was named the best fast casual restaurant of 2017 by Boston magazine.[8]

References
  1. Dig (2019-07-15). "Dig Inn is now Dig". Medium. Retrieved 2020-03-05.
  2. Hatic, Dana (2017-10-18). "Dig Inn Opens Its Newest Restaurant in the Prudential Center Today". Eater Boston. Retrieved 2017-10-20.
  3. Dunn, Elizabeth G. (2019-01-29). "Dig Inn Wants to Optimize Your Sad Desk Lunch". Bloomberg Businessweek. Retrieved 2019-02-13.
  4. Vigoda, Rachel (2020-01-06). "The Fast-Casual, Veggie-Promoting Dig Opens Its First Philly Location". Eater Philly. Retrieved 2020-03-05.
  5. Garfield, Lauren (2017-03-22). "Why people love Dig Inn, the healthy restaurant chain that just raised another $30 million from investors". Business Insider. Retrieved 2017-10-20.
  6. Lalley, Heather (2019-04-09). "Dig Inn Gets $15MM from Danny Meyer-Backed Fund". Restaurant Business. Retrieved 2019-04-13.
  7. Adams, Erika (2019-04-09). "Fast Casual Dig Inn Is Launching a Full Service Concept". Skift Table. Retrieved 2019-04-19.
  8. "Dig Inn, Best Fast-Casual Restaurant in Boston". Boston Magazine. Retrieved 2017-10-20.

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