Description

Hofstede's five cultural factors are reconceptualized as ten personal cultural orientations: independence, interdependence, power, social inequality, masculinity, gender equality, risk aversion, ambiguity intolerance, tradition, and prudence. A new 40-item scale is developed to measure these personal cultural orientations. Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of the new scale.

Definition

Social inequality represents the degree of inequality among people in a society which the individual accepts as normal.

Items

• A person’s social status reflects his or her place in the society. (0.78)
• It is important for everyone to know their rightful place in the society. (0.75)
• It is difficult to interact with people from different social status than mine. (0.73)
• Unequal treatment for different people is an acceptable way of life for me. (0.69)

Source

• Sharma (2010): Measuring Personal Cultural Orientations: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 38, No. 6, pp. 787–806