Zoom Corporation

Zoom Corporation is a Japan-based audio company whose main business is the design and development of electronic devices for music. The company’s products are sold worldwide.[1] Its brand slogan "We're for creators" reflects the company’s commitment to creators such as musicians, video creators, and podcasters. Established in 1983, the company is listed on the JASDAQ market of the Tokyo Stock Exchange.[2]

This article is about the Japanese audio company. For the American conferencing technology company, see Zoom Video Communications.
Zoom Corporation
Native name
株式会社ズーム
Zoom Corporation
TypePublic
The Standard Market：6694
IndustryAudio Equipment
FoundedSeptember 1983, 9 (9-09-1983)
Headquarters4-4-3 Kanda-SurugadaiChiyoda-ku, Tokyo 101-0062, Japan
Key people
Shunsuke Kudoh, Representative Director and CEO
ProductsElectronic devices for music
Websitezoom.co.jp

Corporate History

Zoom Corporation was founded in Tokyo in 1983 and in 2004, established ZOOM HK LTD as a logistics base in Hong Kong. In 2009, it set up ZOOM Dongguan Corporation (China) as a quality control operation;[3] 2013, formed ZOOM North America, LLC (US) as a distribution base; 2017, listed on Tokyo Stock Exchange JASDAQ (Standard);[4][5] In 2018, acquired shares of Mogar Music S.p.A. (Italy) (current consolidated subsidiary Mogar Music S.r.l.),[6] making it a subsidiary as a distribution center;[7] and in 2020, acquired all shares of ZOOM North America, LLC (US), making it a wholly-owned subsidiary; 2020, ZOOM UK Distribution LTD excluded as equity method affiliate; 2021, acquired all shares of Hook Up, Inc. in Japan, making it a wholly-owned subsidiary.

Business Model

Zoom is a global company selling electronic devices for music developed for a wide range of professional and amateur customers in some 130 countries. The Japanese headquarters primarily focuses on product development and marketing, while overseas sales activities are conducted via group companies and sales agencies. By adopting a fabless method that outsources production to third parties, technical management resources are concentrated at product development headquarters, thereby enabling the company to respond to the needs of a wide range of creators such as musicians, video creators, and podcasters. As a global brand, approximately 90% of sales are accounted for by markets outside Japan.

Major Product Categories

In the fiscal year ended December 31, 2020, Zoom Corporation's main product categories accounted for the following percentages of sales: Handy Audio Recorders (HAR),[8][9][10][11] 43%; Digital Mixers / Multitrack Recorders (DMX/MTR),[12][13][14] 13%; Multi Effects (MFX),[15] 12%; Handy Video Recorders (HVR),[16] 10%; Professional Field Recorders (PFR)[17][18] 7%; other 15%.[19][20]

Products

Guitar effect processors
Zoom 505 II
  • G1
  • G1X
  • G1Next
  • G1XNext
  • G1 Four
  • G1X Four
  • G1u
  • G1on
  • G1Xon
  • G2
  • G2.1u
  • G2Nu
  • G2.1Nu
  • G3/G3X
  • G5
  • G7.1ut
  • G9.2tt
  • G11
  • GFX-1
  • GFX-3
  • GFX-4
  • GFX-5
  • GFX-8
  • GM-200[21]
  • MS-100BT
  • MS-50G
  • MS-70CDR
  • ZFX[22]
  • 503[23]
  • 505
  • 505II
  • 508
  • 606
  • 606II
  • 707
  • 707II
  • 1010[24]
  • 2020
  • 4040
  • 8080
  • 3000S
  • 3030
  • 4040
  • 9030
  • 9002
  • 9002 Artist's Edition
  • 9000s
  • 9050S[25]
  • 9120
  • 9150[26]
GFX-8
Zoom GFX-8

At the time it was released, the GFX-8 was the flagship of the Zoom GFX series.

It has a solid steel dark green body with an opto-based pedal on the right and red LED display on the top left. It uses the Variable Architecture Modeling System (V.A.M.S) technology.[27] In general, there are three main internal modules: for drive, for modulation and for delay. The unit allows a high level of distortion customization by using specialized software. It also allows the use of external distortion. The technology used in the unit does not allow full reordering of the effects but allows some of modulation effects like wah and phaser to be connected before or after the drive module. The drive module implements dynamic related effects like compressor, overdrive, distortion and fuzz. After the drive module, the noise gate module called ZNR (ZOOM Noise Reduction) is connected, followed by a parametric equalizer (presence, treble, middle, bass). The amp simulation module is connected next and allows various types of guitar amplifier simulations. The modulation module implements effects like wah, phaser, chorus, ring modulator, tremolo, vibrato, flanger and pitch shifter. The delay module is used to implement delay and reverb effects. Effects that require high processing power use modulation and delay module together. One such effect is the jam play effect, which allows, for example, a guitar player to play a rhythm guitar part and then play a solo part over it. The unit design is oriented toward ease of use by providing more knobs than usually found on such units, thus making the unit look more like a chain of effect boxes instead of the typical effect processor with a "few knobs many functions" type design. The unit has mature MIDI capabilities, allowing both control from an external sequencer or using the unit as a MIDI controller. The MIDI OUT can be configured to act as MIDI THRU.

Bass guitar effect processors
  • 708II
  • 607
  • 506
  • 506II
  • B1
  • B1x
  • B1on
  • B1Xon
  • B2
  • B2.1u
  • B3
  • B3n
  • B9.1ut
  • MS-60B

Acoustic guitar effect processors
  • 504
  • 504II
  • A2
  • A2.1u
  • A3

Studio rack mountable effect processors

Digital recorders
Portable digital audio recorder Zoom H2 (2010), for multiple-hour recordings with a sampling rate of up to 96 kilohertz with an audio bit depth of up to 24 bits

Rhythm machines
  • RT-123
  • RT-223
  • RT-323
  • RT-234[43]
  • MRT-3
  • MRT-3b
  • SB-246
  • ST-224

Guitar amplifiers
  • FIRE-36M
  • FIRE-18M
  • FIRE-36
  • FIRE-18
  • FIRE-7010

Audio interfaces
  • TAC-2[46]
  • TAC-2R
  • TAC-8
  • UAC-2
  • UAC-8

References
  1. "Zoom Corp Bloomberg".
  2. "NAMM Masahiro Iijima".
  3. "Reuters Company".
  4. "Zoom North America Achieves Record 2020 Sales".
  5. "Zoom North America, LLC".
  6. "Mogar Music Overview".
  7. "Pavia E Ansaldo Assiste Zoom Corporation Nell'acquisizione Della Maggioranza Di Mogar Music S.P.A. Dalla Famiglia Monzino".
  8. "Best Handheld Digital Audio Recorders (For Podcasting, Interviews & Music)".
  9. "Zoom Digital Audio Recorders".
  10. "Zoom Digital Audio Recorders in Canada".
  11. "Which Zoom Recorder is Right for You?".
  12. "Rack-Ready for Wireless Mixing: the Zoom LiveTrak L-20R Digital Mixer".
  13. "Now at B&H: Record, Mix, and More with the Zoom LiveTrack L-12 Digital Mixer".
  14. "Zoom LiveTrak L-8 Portable 8-Channel Digital Mixer and Multitrack Recorder; Now in Stock at B&H".
  15. "Announcing the Zoom G5n Guitar Multi-Effects Processor".
  16. "Zoom Introduces Q2n-4K Handy Video Recorder: The 4K Camera for Musicians".
  17. "Affordable Field Recorders for Filmmakers".
  18. "The Best Zoom Recorders For Field Recording".
  19. "Zoom 5.2.2".
  20. "Zoom Introduces the Compact and Powerful F6 Field Recorder".
  21. "Zoom GM200". Sound On Sound. August 2000. Archived from the original on 7 June 2015.
  22. "Zoom ZFX Control Package". Sound On Sound. September 2008. Archived from the original on 6 June 2015.
  23. Walden, John (October 1998). "Zoom 503". Sound On Sound. Archived from the original on 2 January 2016.
  24. White, Paul (September 1995). "Zoom 1010 Player". Sound On Sound. Archived from the original on 7 June 2015.
  25. White, Paul (April 1994). "Zoom 9050S". Sound On Sound. Archived from the original on 15 September 2014.
  26. White, Paul (April 1995). "Zoom 9150". Sound On Sound. Archived from the original on 6 June 2015.
  27. "Zoom GFX8". Sound On Sound. September 2000. Archived from the original on 9 June 2015.
  28. "Zoom RFX2200 & RFX1100". Sound On Sound. March 2005. Archived from the original on 2 January 2016.
  29. "Zoom RFX1000 & RFX2000". Sound On Sound. January 2000. Archived from the original on 27 May 2012.
  30. "Zoom Studio 1201". Sound On Sound. September 1997. Archived from the original on 14 September 2014.
  31. "Zoom 1202". Sound On Sound. February 1995. Archived from the original on 7 June 2015.
  32. "Zoom Studio 1204". Sound On Sound. October 1996. Archived from the original on 6 June 2015.
  33. "Zoom H6". Sound On Sound. November 2013. Archived from the original on 8 June 2015.
  34. "Zoom MRS1608". Sound On Sound. January 2005. Archived from the original on 9 June 2015.
  35. "Zoom MRS1266". Sound On Sound. February 2003. Archived from the original on 9 June 2015.
  36. "Zoom MRS1044". Sound On Sound. January 2002. Archived from the original on 9 June 2015.
  37. "Zoom MRS802". Sound On Sound. July 2003. Archived from the original on 6 June 2015.
  38. "Zoom MRS4". Sound On Sound. September 2003. Archived from the original on 6 June 2015.
  39. "Zoom PS02". Sound On Sound. February 2001. Archived from the original on 8 June 2015.
  40. "Zoom R8". Sound On Sound. April 2012. Archived from the original on 6 June 2015.
  41. "Zoom R16". Sound On Sound. September 2009. Archived from the original on 13 May 2015.
  42. "Zoom R24". Sound On Sound. January 2011. Archived from the original on 8 June 2015.
  43. "Zoom RhythmTrak 234". Sound On Sound. May 1998. Archived from the original on 8 June 2015.
  44. Peck, Emily. "The best and most creative musical tech for your kids". Retrieved 2018-06-28.
  45. Orf, Darren. "I Want to Play With This Bewildering Bluetooth Tambourine". Gizmodo. Retrieved 2018-06-28.
  46. "Zoom TAC-2". Sound On Sound. December 2014. Retrieved 26 June 2018.

Further reading
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