Who Run It

"Who Run It" is a song by hip hop group Three 6 Mafia, released as the lead single from their fourth studio album When the Smoke Clears: Sixty 6, Sixty 1. The song is a posse cut, featuring a verse from every group member. The song peaked at number 12 on the Bubbling Under R&B/Hip-Hop Singles chart.[1]

"Who Run It"
Single by Three 6 Mafia
from the album When the Smoke Clears: Sixty 6, Sixty 1 and Three 6 Mafia Presents: Hypnotize Camp Posse
ReleasedJanuary 24, 2000
Recorded1999
StudioHypnotize Minds
GenreHip hop
Length4:11
LabelLoud
Songwriter(s)Paul Beauregard, Darnell Carlton, Robert Cooper, Ricky Dunigan, Jordan Houston, Lola Mitchell
Producer(s)DJ Paul, Juicy J
Three 6 Mafia singles chronology
"'Late Nite Tip'"
(1997)		 "Who Run It"
(2000)		 "'Sippin' on Some Syrup'"
(2000)

Background

The song originally had a different instrumental; Three 6 Mafia member DJ Paul stated that the original had "keys and scary music in it", but remixed the beat one night.[2] He played the new version on the group's tour bus to an overwhelmingly positive reception. The track on Three 6 Mafia Presents: Hypnotize Camp Posse has more instrumental after the final verse, which makes it slightly longer than the one on When the Smoke Clears: Sixty 6, Sixty 1.

Music video

The music video for the single features the group rapping in a Cadillac Escalade and driving around Memphis, as each member is introduced along with their respective verse. Juicy J states that the group was "high as hell" during filming, and feared that he would fall off of the car.[3]

Remixes

On March 16, 2018, G Herbo made an appearance on the K-104 radio station, and freestyled over the "Who Run It" instrumental. The freestyle soon went viral, and G Herbo released a full remix of the song on March 22, at the request of Drake.[4] It has since inspired a popular freestyle challenge, spawning remixes from several rappers including ASAP Rocky, 21 Savage, Chief Keef, Cupcakke, Dave East, Lil Uzi Vert, Lil Yachty, Trippie Redd, and Young M.A.[5] Original Three 6 Mafia members DJ Paul and Juicy J also released their own remixes.[6][7]

References
  1. "Three 6 Mafia Chart History: Bubbling Under R&B/Hip-Hop Singles". Billboard. Archived from the original on December 21, 2019. Retrieved September 21, 2021.
  2. "DJ Paul explains the story behind Three 6 Mafia's "Who Run It"". The FADER. Retrieved 2018-05-22.
  3. "Juicy J On The Rebirth Of 'Who Run It': 'Three 6 Mafia's Music Will Never Die'". MTV News. Retrieved 2018-05-22.
  4. "G Herbo Drops Who Run It Freestyle After Push From Drake - XXL". XXL Mag. Retrieved 2018-04-17.
  5. "18 Remixes of Three 6 Mafia's 2000 Track "Who Run It" - XXL". XXL Mag. Retrieved 2018-05-22.
  6. "DJ Paul Drops "Who Run It" Freestyle to End All Other "Who Run It" Freestyles". Complex. Retrieved 2018-05-22.
  7. "Juicy J Delivers His Own "Who Run It (Freestyle)" - XXL". XXL Mag. Retrieved 2018-05-22.
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