White Bus Services

C.E. JEATT & SONS LIMITED,[1] trading as White Bus Services (sometimes shortened to White Bus), is a bus operator based in Berkshire and runs bus and coach hire services within Windsor and Ascot.[2][3] It is part of the Rowgate Group.

Not to be confused with Wightbus or Wrightbus.

White Bus Services
Alexander Dennis Enviro200 MMC at Guildford Bus Station in January 2019.
ParentRowgate Group
Founded
  • 1922 (as Republic Bus Company)
  • 1930 (as White Bus Services)
HeadquartersWinkfield
Service areaBerkshire
Service typeBus service
DestinationsWindsor, Woking, Guildford, Ascot, Staines, Frimley
Fleet55 (Jan 2020)
Chief executiveSimon Rowland
Websitewww.whitebus.co.uk

History
White Bus Services Bedford YLQ/Duple at Showbus in 2004
White Bus Services Optare Tempo at Wisley Airfield in 2009

White Bus Services was founded by George Ackroyd in July 1922 in Winkfield as the Republic Bus Company, introducing a service linking Windsor and Ascot.[4] Ackroyd ran the business until selling it to William Rule Jeatt in 1930, renaming it as White Bus Services. The company would continue to be run by the Jeatt family for over 80 years, passing down to Cecil Jeatt, then in 1972 to his son Doug Jeatt.[5][6]

In 1932, a new service was introduced that skirted the edge of Windsor Great Park. By 1936 buses were running through the park itself and White Bus remains as the only operator to provide a public transport link into the park.[4][7]

The private hire side of the business became a separate company in 1955, despite continuing to share the same site, operating as Winkfield Coaches. The two companies were re-amalgamated in 1990.[6]

White Bus further expanded in 1987 when it acquired vehicles and contracted school services from A. Moore & Sons (trading as Imperial) in Windsor upon the company's closure.[6] This, alongside the introduction of free school transport for eligible pupils, has led to White Bus developing a network of school services in Windsor, Ascot, Maidenhead and Wokingham.[4]

In 2014, White Bus was awarded contracts to operate routes P1 and W1.[4]

Acquisition by Rowgate Group

White Bus Services was sold to Fernhill Travel of Bracknell in November 2016, which is managed by Rowgate Group's chairman, Simon Rowland.[3]

In 2017, following Abellio's departure from Surrey bus operations, White Bus were awarded contracts in the Staines area for routes 438, 566/567 and Sunday operations of routes 446 and 456. It also registered the Monday to Saturday service of the 446 commercially.[4] Later, it commercially took over route 441 from Abellio in March 2018.[8][9]

In September 2018, White Bus won more contracts from Surrey County Council, mainly in the Woking area, taking over routes 437, 462/463 and two morning journeys on route 81 from Arriva Guildford & West Surrey. It also took over routes 48 and 500 from Dickson Travel of Frimley Green. Five more Alexander Dennis Enviro200 MMCs joined the fleet, these being the 8.9m examples to Euro VI specification.[4][10]

To celebrate their centenary anniversary, White Bus bought two 10.8 m variants of the same model which arrived in January 2020.[3]

Commencing 26 August 2023, White Bus took over route 458 (running between Staines and Kingston upon Thames) from Diamond South East.[11]

Services

As of January 2023, White Bus Services runs 19 public services. The majority of the routes would start at Staines, Windsor or Woking and would terminate elsewhere within Berkshire or Surrey.[12]

Fleet

White Bus Services were known for its wide fleet of Bedford buses, the last of which finally departed in October 2008.[6] From the 1990s until Rowgate's acquisition, White Bus' fleet consisted mainly of Optare buses. In the late 2010s, White Bus gradually replaced the Optare fleet with Alexander Dennis Enviro200s or new Enviro200 MMC buses.

The buses that are used for public routes are ADL and Optare products.

References
  1. "C.E. JEATT & SONS LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 29 January 2021.
  2. "White Bus | Bushub". www.bushub.co.uk. Retrieved 29 January 2021.
  3. "White Bus takes delivery of new Enviro200 models | Alexander Dennis". www.alexander-dennis.com. Retrieved 29 January 2021.
  4. Lyons, Mark (February 2021). "White Bus Services". BUSES. Key Publishing.
  5. "Author pens the remarkable story". Windsor Express. Retrieved 29 January 2021.
  6. "Bus Zone - White Bus Services". www.buszone.co.uk. Retrieved 29 January 2021.
  7. "How To Find Us". Windsor Great Park. Retrieved 29 January 2023.
  8. "New Operator for Route 441 from 17th March 2018". Retrieved 29 January 2023.
  9. "Abellio Surrey maintain a commercial toehold in Surrey" Buses issue 749 August 2017 page 7
  10. Team, routeone (12 December 2018). "White Bus Services' five Mistral-supplied E200s". routeone. Retrieved 29 January 2021.
  11. Lyons, Mark (September 2023). "Operator changes for cross-border services". BUSES. Key Publishing.
  12. "Bus Services | White bus". www.whitebus.co.uk. Retrieved 29 January 2023.
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