WTNA

WTNA (1430 AM) is a radio station licensed to Altoona, Pennsylvania. The station airs a classic hits format and is branded as "WOWY 99.7". The station is owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC.

WTNA
Simulcasting WOWY State College
Broadcast areaAltoona, Pennsylvania
Frequency1430 kHz
BrandingWOWY 99.7
Programming
FormatClassic hits
Ownership
Owner
  • Seven Mountains Media
  • (Southern Belle Media Family, LLC)
WALY, WFBG, WFGY, WQWY, WRKY-FM
History
First air date
November 9, 1948
(first license granted, as WVAM)[1]
Former call signs
WVAM (1948-2019)
Call sign meaning
"Toona" (previous format)
Technical information
Facility ID47089
ClassD
Power
  • 5,000 watts day
  • 25 watts night
Translator(s)99.7 W259DG (Altoona)
Links
WebcastListen Live
Websitewowyonline.com

WTNA is the Altoona affiliate of Penn State Sports including Football, Hockey, and Men's Basketball

Changes

On January 2, 2013, the station dropped the Jim Rome Show and replaced it with The Herd with Colin Cowherd.

History

Originally WVAM, it became a CBS affiliate when it went on the air December 15, 1947. At that time, it operated on 1430 kHz with 1,000 watts power.[2]

On February 6, 2019, WVAM changed its format from sports to oldies, branded as "Toona 1430".[3] On March 15, 2019, the station changed its call sign to WTNA.

In November 2020, the station launched a 250-watt translator on 99.7 to serve the Altoona area. With the launch of the translator, the branding was adjusted to "Toona 1430 & 99.7".

Sale to Seven Mountains Media

It was announced on October 12, 2022 that Forever Media was selling 34 stations, including WTNA and the entire Altoona cluster, to State College-based Seven Mountains Media for $17.375 million.[4] The deal closed on January 1, 2023.[5]

On March 23, 2023, WTNA changed its format from oldies to a simulcast of classic hits-formatted WOWY 103.1 FM State College.[6]

References
  1. "AM Query Results". Retrieved 2023-09-13.
  2. "Four New Affiliates Make CBS Total 171" (PDF). Broadcasting. November 17, 1947. Retrieved 22 October 2014.
  3. A New Toona For Altoona Radioinsight - February 6, 2019
  4. "SEVEN MOUNTAINS MEDIA TO ACQUIRE 34 STATIONS FROM FOREVER MEDIA". RadioInsight.com. October 12, 2022. Retrieved October 14, 2022.
  5. "Seven Mountains Media-Forever Media Deal To Close Jan. 2". October 12, 2022.
  6. Seven Mountains Makes More Changes in Altoona Radioinsight - march 23, 2023

40°29′42″N 78°24′06″W

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