WLLI (FM)

WLLI (102.3 MHz) is an FM radio station broadcasting a country music format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc.[2]

For the former radio station in Bayside, Virginia, see WBVA (AM).
WLLI
Simulcasting WLYE-FM Glasgow
Broadcast areaBowling Green, Kentucky
Frequency102.3 MHz
BrandingBig Willie
Programming
FormatCountry
AffiliationsFox News Radio
Real Country (Westwood One)
Ownership
OwnerRoyse Radio, Inc
WCLU, WLYE-FM
History
First air date
August 1, 1964 (as WLOC-FM)
Former call signs
WLOC-FM (1964–1996)
WMCC (1996–1998)
WCLU-FM (1998–2021)
WBVA (2021–2022)
Call sign meaning
"Willie"
Technical information[1]
Licensing authority
FCC
Facility ID61047
ClassA
ERP2,800 watts
HAAT125 meters
Transmitter coordinates
37°10′41″N 85°55′15″W
Translator(s)98.5 W253BN (Glasgow)
Links
Public license information
WebcastListen Live
WebsiteWLLI website

History

The station first signed on the air as WLOC-FM on August 1, 1964.[3] On April 2, 1979, it began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996.[4] It was acquired by Jacor in 1997. The station changed its call sign to WCLU-FM in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU. The adult contemporary format remained with the station.

On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM in Bowling Green.

On February 1, 2022, the station changed its call sign to WLLI. On February 4, 2022, WLLI changed its format from country to a simulcast of classic country-formatted WLYE-FM 94.1 FM Glasgow, branded as "Willie Country".[5]

References
  1. "Facility Technical Data for WLLI". Licensing and Management System. Federal Communications Commission.
  2. "WLLI Facility Record". United States Federal Communications Commission, audio division.
  3. FCC history card for WLLI
  4. "WLLI Call Sign History". United States Federal Communications Commission, audio division.
  5. Willie Triples Up In Southern Kentucky Radioinsight - February 4, 2022


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