WKYV

WKYV (100.3 MHz) is a commercial FM radio station, licensed to Petersburg, Virginia and serving the Greater Richmond Region in Virginia.[3] The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF).[4] WKYV's transmitter is located off Johnson Road in Petersburg.[5]

For the Colonial Heights, Virginia radio station that held the WKYV call sign at 90.1 FM from 2009 to 2017, see WARV-FM.
WKYV
Broadcast areaPetersburg, Virginia
Richmond, Virginia
Frequency100.3 MHz
BrandingK-Love
Programming
FormatContemporary Christian
Ownership
OwnerEducational Media Foundation
WLFV, WARV-FM
History
First air date
December, 1992[1]
Former call signs
WSVV (1991-1994)
WSOJ (1994-1999)
WARV-FM (1999-2017)[2]
Call sign meaning
W K-Love Y Virginia
Technical information
Facility ID21826
ClassA
Power4,500 watts
HAAT116 meters (381 ft)
Links
WebcastListen Live
Websiteklove.com

History

WKYV signed on November 27, 1992, as WSVV, and carried an Urban AC format that was targeted towards its city of license, Petersburg.[6] In August 1994, it would change call letters to WSOJ, but continued with the Urban AC format.[7]

On February 10, 1998, WSOJ began simulcasting on newly acquired sister WVGO, which dropped its oldies format.[8] Radio One would buy the station in March 1999.[9] In October 1999, the WVGO/WSOJ simulcast ended, and Radio One began simulcasting their then-country station, WJRV ("105.7 The River") on WSOJ with new calls WARV. In March 2001, Radio One sold the station to Honolulu Broadcasting, who would then lease it to Cox Radio via a local marketing agreement, and would split the simulcast by flipping WARV to a current-heavy country format as "Cat Country" to complement long-time powerhouse WKHK.[10][11]

In December 2002, Honolulu would terminate the LMA with Cox and sell the station to MainQuad Broadcasting, owners of WBBT-FM, and flipped it to ESPN Radio on April 1, 2003, after months of stunting. On January 21, 2004, WARV dropped ESPN programming and flipped to a simulcast of WBBT, which would also adopt an oldies format on the same date.[12][13]

In December 2005, WBBT and WARV, along with sister stations WWLB and WLFV, were purchased by Philadelphia-based Main Line Broadcasting.[14]

On July 1, 2014, Main Line Broadcasting sold its Richmond stations to L&L Broadcasting, with the combined entity taking the name Alpha Media.[15]

On October 20, 2014, WARV switched from simulcasting WBBT to sister WWLB, which aired a country format as "The Wolf".[16]

On December 5, 2016, EMF filed an application with the FCC to purchase both WARV-FM and WLFV for $2 million.[17]

On March 22, 2017, following the consummation of EMF's purchase, the station began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").[18] On March 23, 2017, EMF re-launched the station as "K-Love".[19]

On April 24, 2017, WARV-FM became WKYV as part of a call letter exchange with its sister station on 90.1 FM in Colonial Heights (the WARV-FM calls were a better match for that station's new identity as part of EMF's Air1 network).

References
  1. Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-562. Retrieved July 6, 2015.
  2. "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
  3. "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
  4. "WKYV Facility Record". Federal Communications Commission, audio division. Retrieved April 6, 2017.
  5. "Radio Station Information Page".
  6. "Sandra Vaughan's WSVV is up, running, but fine tuning continues", The Richmond Times-Dispatch, December 12, 1992.
  7. "Stations plan specials for sweeps; WTVR looks at its crime coverage", The Richmond Times-Dispatch, April 30, 1994.
  8. "WVGO gets new format; call letters to change soon", The Richmond Times-Dispatch, February 13, 1998.
  9. "Radio One will buy four more", The Richmond Times-Dispatch, March 16, 1999.
  10. "Radio One sells 2 FM stations here", The Richmond Times-Dispatch, November 17, 2000.
  11. "New country station on air", The Richmond Times-Dispatch, March 24, 2001.
  12. "New format", The Richmond Times-Dispatch, January 20, 2004.
  13. "Oldies is new format, WBBT Radio to play rock and soul from the 1960s and 1970s", The Richmond Times-Dispatch, January 21, 2004.
  14. "Main Line Broadcasting LLC Acquires WJZV, WARV, WCUL, and WBBT (All FM Stations Serving Richmond, VA) from MainQuad Communications and Richmond Broadcasting | Media Services Group".
  15. "Alpha and L&L to Merge; Acquire Main Line Broadcasting". 17 April 2014.
  16. "Alpha Reboots Entire Richmond Cluster". 20 October 2014.
  17. Alpha Sells Richmond Pair to EMF
  18. Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
  19. "Robert Corbin VARTV on Twitter". Twitter. Retrieved 2017-03-25.
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