WCZY-FM

The history of WCZY can be traced back to October 2 1986, when the construction permit to build the station was first granted.

The call letters initially assigned to the station in 1989 were WMMI, to mirror that of its daytime-only AM sister station. However, these call letters would never be used, with the call letters changing to WCZY by the end of the year.

The WCZY call letters had belonged to a heritage easy-listening radio station in Detroit known today as CHR formatted Channel 955. That station, known then as "Cozy FM," was a rating powerhouse in its heyday. Like many other easy-listening stations in the mid-1980s, it had moved away from its successful format once ratings began dropping and then abandoned this moniker (as well as the call letters) altogether by 1986.

Upon this change, it was decided that the new FM station would become an easy listening station, catering to the more affluent listeners of north-central Michigan. More specifically, those traveling up north from downstate on weekends and the more educated, professional crowd at Central Michigan University, one of the largest colleges in Michigan and Mount Pleasant's largest employer at the time.

Due to delays brought on by a sudden change in ownership in 1988, WCZY finally went on air on August 20, 1991, with its intended easy listening format, provided jointly by Englewood, Colorado-based syndicator Jones Radio Network, and Salt Lake City-based Bonneville Broadcasting.

The DJ less, satellite-delivered format promised the "elimination of mindless DJ chatter" as well as fewer commercials to bring "more of the best easy listening music".

By 1993, a format change was forced when Jones Radio Network ended the easy-listening format partnership with Bonneville Broadcasting, which had merged with Broadcast Programming. This tape-based music format provider had no desire to enter the dwindling, easy-listening radio programming market. WCZY then took the cue of many easy-listening stations who had migrated to a soft adult contemporary format while still branding themselves as easy listening by re-affiliating with Jones' "Soft Hits" light adult contemporary format.

Since then (now under the Westwood One) umbrella), WCZY has transitioned to programming of mainly local origin and has also dropped its former "Lite Hits" slogan, now IDing as simply "My 104~3". With the change to My 104-3 on April 19, 2011, the station added more 1970s and 1980s classic hits to its music mix, and is now more of an adult hits station than its former adult contemporary sound.[2]

Latitude Media purchased WCZY and AM sister station WMMI in 2013 for $779,000. The format offerings remain the same.