WLOH

WLOH (1320 AM) is a commercial radio station licensed to Lancaster, Ohio, southeast of Columbus. Owned by the WLOH Radio Company, WLOH broadcasts a country music radio format. It also serves as a local affiliate for the Cincinnati Bengals Radio Network and the Ohio State Sports Network.

WLOH
Broadcast areaFairfield County - Hocking County - Perry County
Frequency1320 kHz
BrandingWolf Country Radio
Programming
FormatCountry
AffiliationsCompass Media Networks
United Stations Radio Networks
Cincinnati Bengals Radio Network
Ohio State Sports Network
Ownership
OwnerWLOH Radio Company
History
First air date
October 9, 1948 (1948-10-09)
Former call signs
WHOK (1948–81)
Call sign meaning
Lancaster OHio
Technical information
Facility ID73217
ClassD
Power500 watts day
16 watts night
Transmitter coordinates
39°42′22″N 82°32′43″W
Translator(s)
  • 99.3 W257EQ (Logan)
  • 102.9 W275CT (Somerset)
  • 104.5 W283BO (Lancaster)
Links
WebcastListen Live
Websitewolfohio.com

By day, WLOK transmits 500 watts, but to protect other stations on 1320 AM from interference, at night it reduces power to 16 watts. It uses a non-directional antenna. The transmitter is on Duffy Road in Berne Township.[1] WLOH simulcasts over three FM translators: W283BO 104.5 MHz in Lancaster, W275CT 102.9 MHz in Somerset and W257EQ 99.3 MHz in Logan; and is also available online.

History

The station signed on the air on October 9, 1948 (1948-10-09), the first broadcasting station in Lancaster. Its original call sign was WHOK, which stood for its owner, the Hocking Valley Broadcasting Company.[2] WHOK was a daytimer, broadcasting at 500 watts and required to go off the air at sunset. Dr. Nelson Embrey was the General Manager and the studios were on Memorial Drive.

In 1958, it added an FM station, WHOK-FM at 95.5 MHz.[3] (The FM station was later sold and is today Urban AC outlet WXMG.) By the 1970s, WHOK was airing a full service, middle of the road format of popular adult music, news and sports, while the FM station had an authomated country music sound. WHOK 1320 AM changed its call letters to WLOH in 1981, while the FM station kept the WHOK-FM call sign.

In 2001, WLOH was acquired by Frontier Broadcasting for $325,000.[4] The station changed to a country music format on January 30, 2015.[5]

Translators
Broadcast translators for WLOH
Call signFrequencyCity of licenseFIDERP (W)HAATClassTransmitter coordinatesFCC info
W257EQ 99.3 FMLogan, Ohio14249425024.8 m (81 ft)D39º31'44"N,82º27'13"WLMS
W275CT 102.9 FMSomerset, Ohio20094525061 m (200 ft)D39º43'43.7'N, 82º13'23.5"WLMS
W283BO 104.5 FMLancaster, Ohio15319225024.4 m (80 ft)D39º42'13'N, 82º33'13"WLMS

Former on-air staff

Stan Robinson was recipient of the Russell W. Alt Award for his 43+ years of promoting county fairs in Ohio. Each year he'd broadcast from The Fairfield County Fair and he hosted The Stan Robinson @ RJ Pitcher Inn.

References
  1. Radio-Locator.com/WLOH
  2. Broadcasting Yearbook 1950 page 239, Broadcasting & Cable
  3. "VID01193". YouTube. Archived from the original on 2021-12-21.
  4. Broadcasting Yearbook 2010 page D-438, Broadcasting & Cable
  5. http://www.lancastereaglegazette.com/story/news/local/2015/01/29/wloh-radio-going-country/22547853/ WLOH Radio Going Country
FM Translator


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