Volvic (mineral water)

Volvic is a brand of mineral water. Its source is in the Chaîne des Puys-Limagne Fault, Auvergne Volcanoes Regional Park,[1] at the Puy de Dôme[2] in France.

Volvic
Product typeMineral water
OwnerDanone (1993–pres.)
CountryFrance
Introduced1938 (1938)
Websitevolvic.com

Over 50% of the production of Volvic water is exported to more than sixty countries throughout the world. Two bottling plants produce over one billion bottles of water annually and are the principal employers of the local Volvic commune.

History

The first of the springs in the area was tapped in 1922, and the first bottles appeared on the market in 1938. In October 1993, the Volvic company was bought by Groupe Danone. Since 1997, Volvic has been using PETE, a recyclable material, to make their bottles.[3]

The company became carbon-neutral during 2020.[4] During the same year Volvic and the esports organisation Berlin International Gaming commenced a partnership.[5]

Varieties
Nutritional value
SourceClairvic Spring, Auvergne Regional Park
pH7 (neutral)
Calcium (Ca)12 [6] - 11.5
Chloride (Cl)15 [6]
Bicarbonate (HCO3)74 [6] - 71
Magnesium (Mg)8 [6]
Nitrate (NO3)7.3 [6]
Potassium (K)6 [6]
Silica (SiO2)32 [6] - 31.7
Sodium (Na)12 [6] - 11.6
TDS109 (dry residue 130)
All concentrations in milligrams per liter (mg/L); pH without units

Volvic also produces a range of water that has natural fruit flavouring named Volvic Touch of Fruit, with sugar free options. Recent flavours include strawberry, summer fruits, orange & peach, cherry, and lemon & lime. Other ranges available are Volvic Juiced (water with fruit juice from concentrate), and Volvic Sparkling (sparkling flavoured water similar to Touch of Fruit).

Advertising campaigns

The track "Bombay Theme" from the kollywood film Bombay's (1995) soundtrack is an instrumental orchestral piece composed and arranged by A. R. Rahman and conducted by K. Srinivas Murthy, recently featured in the television commercial for Volvic, starring Zinedine Zidane since 2000.

In Volvic's "1L = 10L FOR AFRICA" campaign, the company promised that for every one litre of Volvic purchased, they would provide ten litres of drinking water through their "well creation" programme with World Vision in Ghana, Malawi, Mali and Zambia.

Another recent campaign is the 14 Day Challenge,[7] in which people are challenged to drink 1.5 litres of Volvic mineral water every day for 14 days, to achieve hydration to the body and mind.

Volvic became the first brand in the history of Danone and advertising during 2006, when Danone paid an amount reaching seven figures for the first sponsorship made for television. The sponsorship took place on E4 and included the television shows How I Met Your Mother, The Inbetweeners, The Goldbergs and 2 Broke Girls, a series from Guy Martin, a series of The Island and a reality survival series, Eden.[8]

In 2007, a series of four Volvic adverts were released featuring a volcano named George and a T-rex named Tyrannosaurus Alan.[9]

Alzheimer's study

A 2006 study found that drinking Volvic could reduce the levels of aluminium in the bodies of people with Alzheimer's disease. There is a link between human exposure to aluminium and the incidence of Alzheimer's disease.[10]

References
  1. "Orign & Source". www.volvic.co.uk. Retrieved 19 May 2021.
  2. Binet, Léon (1968). "Concernant la demande d'autorisation d'exploitation, après transport à distance, de l'eau de la source d'eau minérale naturelle dite 'Clairvic' située à Volvic (Puy-de-de-Dôme)" [Concerning the request for authorization to exploit, after long distance transport, the water of the natural mineral water spring called 'Clairvic', situated at Volvic (Puy-de-Dôme)]. Bulletin de l'Académie Nationale de Médecine (in French). 152 (30): 542–547. PMID 4888547.
  3. "Volvic - company info - about us". Archived from the original on 2009-06-21. Retrieved 2009-06-19.
  4. "B Impact Report". bcorporation.net (B Lab). Retrieved 19 May 2021.
  5. Nicholson, Jonno (19 February 2021). "BIG extends partnership with Volvic". www.esportsinsider.com. Retrieved 19 May 2021.
  6. "volcanic-water/composition". Retrieved 19 May 2021.
  7. "Volvic '14 day challenge' by RKCR/Y&R". www.campaignlive.co.uk. 1 May 2009. Retrieved 19 May 2021.
  8. Connelly, Anthony. "Volvic partners with channel 4 for first ever TV ad campaign". www.thedrum.com.
  9. "Adwatch: Volvic - 'Brainy Dino'".
  10. Exley, Christopher (2006). "Drinking mineral water could reduce aluminium in Alzheimer's disease sufferers". www.j-alz.com/press/2006 Journal Alzheimers. Retrieved 19 May 2021.

Sources
Wikimedia Commons has media related to Volvic (mineral water).
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.