Volodymyr Borodiansky

Volodymyr Volodymyrovych Borodianskyi (Ukrainian: Володимир Володимирович Бородянський; born 15 January 1974[2]) is a Ukrainian television manager, public figure, entrepreneur and politician.[3] He has served as Ukraine's Minister of Culture, Youth and Sports (2019–2020), chairman of the board of STB (2004–2018), Director of StarLightMedia (2012–2018), and as Chairman of the Council for the Development of the National Cultural, Art and Museum complex "Mystetsky Arsenal".[4][5]

Volodymyr Borodianskyi
Володимир Бородянський
Volodymyr Borodianskyi at the Unity Forum
in Mariupol, 30 October 2019
Minister of Culture, Youth and Sports of Ukraine
In office
29 August 2019 – 4 March 2020
Prime MinisterOleksiy Honcharuk
Preceded byYevhen Nyshchuk (Culture)
Ihor Zhdanov (Youth and Sports)
Succeeded byVadym Gutzeit[1]
Personal details
Born
Volodymyr Volodymyrovych Borodianskyi

(1974-01-15) 15 January 1974
Novyi Rozdil, Lviv Oblast, Ukrainian SSR, Soviet Union
EducationKyiv National Economic University
OccupationTelevision manager
entrepreneur
politician

Biography

Volodymyr Borodianskyi was born on 15 January 1974 in the town of Novyi Rozdil, Lviv region. His father, Volodymyr Efimovych Borodianskyi, worked as Deputy General Director of Novorozdilsk Production Association "Sera".[6]

Borodianskyi graduated from the Novorozdolsk secondary school No. 2. [2]

Education

In 1991, after graduating from school, he studied at the Faculty of Economics of the Lviv Agricultural Institute in Dublyany, Lviv region. He then transferred to the Kyiv National Economic University at the Faculty of Finance and Economics and graduated in 1997 with a degree in Finance and Credit .[2][7]

Media manager career

In 2004, he was elected chairman of the board of the STB.

From 2012 to the end of 2018 he was the head of the StarlightMedia media group.[8]

On 29 July 2019, President Zelensky appointed Borodianskyi as Foreign Humanitarian Advisor.[9]

In 2021, Borodianskyi became a member of the Board of Directors of Media Group Ukraine. His responsibilities include making changes in order to increase the share of artistic and non-educational entertainment content and will ensure its economic efficiency.[10]

Chairman of the board of the STB

Under the leadership of Borodianskyi, STB strengthened his position on television. STB changed the vector from the information channel to cognitive-entertainment.[11]

In 2006, the "Golden Feather" was awarded to the news program Vikna Novyny, and in 2007 the program received the title "Favorite Teleports". In 2008, this title was departed to the program "Za Viknamy", and in 2009 – "Ukrayina maye talant".[12][13]

In 2007, 2009, 2010 and 2011, the Vikna Novyny became the winners of the Teletriumph Prize as the best news program on Ukrainian television.[14]

In 2008, STB first became the leader among Ukrainian television channels with a commercially attractive audience 14–49 according to GFK.[15]

While working on television, Borodianskyi popularized entertainment and social television projects on Ukrainian TV. Among them "Everybody Dance!", "Ukrayina maye talant", "X-Factor", "Weighted and happy" (The Biggest Loser), "I am shy of my body" (Embarrassing Bodies), "MasterChef Ukraine", and others.

On the Borodianskyi initiative, STB took on all expenses on the organization, conducting and broadcasting live ether of national selection for Eurovision.[16]

StarlightMedia media group manager

2012 – 2018 Borodianskyi was the head of the StarlightMedia media group. From 2012 under his leadership, there were nationwide media group channels: ICTV, STB, new channel, Oce TV, M1, M2.

In 2013, Borodianskyi offered to start the initiative "Pure Sky" – to legally place a video content created by a media group in a special player.[17]

Since 2014, StarlightMedia since Borodianskyi has increased their own serial production. Among more than 50 successful implemented projects: Lesya + Roma's, Cossacks. Absolutely false history, Variaty, Khto zverkhu, Revizor. In general, the company's products in traditional ether and specialized sites are watching up to 98% of the population of Ukraine.

In 2015, a new Starlight Entertainment division appeared in the structure of the media group, which is engaged in theatrical ideas, concerts, holidays and other entertainment events.[18]

In 2016, Starlightmedia broke the record of telepositions. Their share amounted to 30%, which became the highest in the last three years. The leaders among the TV channels were STB with the programs "X-Factor-7", "Masterchef-6", "Weighted and Happy-6", ICTV with a Diesel-Show project and Novyi Kanal with programs "Supermodel in Ukrainian", "Khto zverkhu" and "Revizor".[19]

In 2018, Volodymyr Borodianskyi presented the project "Transformation" of optimizing management processes in media holding. The project was aimed at improving the internal management and for 5 years to make the StarlightMedia media group profitable.[20]

#KinoKrayina

In 2015, Borodianskyi united the largest Ukrainian television and film holdings in the initiative group #Kinokraїna to create a profitable and competitive branch of the production of serials and audience in Ukraine. The group was able to undergo the adoption of the law "On state support of cinematography", which entered into force in 2017.[21][22]

As Minister of Culture, Youth and Sports of Ukraine

V. Borodianskyi was appointed Minister of Culture of Youth and Sport on 2 September 2019.

Being a post, Borodianskyi declared the necessity to make a move in Ukrainian,[23] announced establishing of the Fund for the development of information space,[24] the creation of the mobility program for schoolchildren, which provides for the journey of students in Ukraine at the expense of the state budget[25] and the creation of electronic library.[26]

Under Borodiansky, online courses of Ukrainian and Crimean Tatar languages for the Crimean Tatars (children and adults) were established, a separate program for Crimean Tatar projects and initiatives in the Ukrainian Cultural Fund was opened.

See also

References
  1. "Міністерство молоді та спорту України - Персона". mms.gov.ua.
  2. "Бородянський Володимир Володимирович". Government of Ukraine (in Ukrainian). Retrieved 7 September 2019.
  3. "Format Show 2011 Speakers". Kyiv Media Week. Retrieved 7 September 2019.
  4. Lebed, Natalia (30 August 2019). "New faces of Ukrainian Cabinet: Who is who in government under PM Honcharuk?". 112.International. Retrieved 7 September 2019.
  5. "УКАЗ ПРЕЗИДЕНТА УКРАЇНИ №3/2020". Офіційне інтернет-представництво Президента України (in Ukrainian). Retrieved 13 May 2021.
  6. "Zelensky appointed STB channel chief as freelance advisor". Journalist.today. 29 July 2019. Retrieved 7 September 2019.
  7. "Meet the Ministers: What We Know About Ukraine's New Cabinet". Hromadske International. 30 August 2019. Retrieved 7 September 2019.
  8. "Рада затвердила склад нового Кабміну (список)". РБК-Украина (in Russian). Retrieved 13 May 2021.
  9. "УКАЗ ПРЕЗИДЕНТА УКРАЇНИ №557/2019". Офіційне інтернет-представництво Президента України (in Ukrainian). Retrieved 13 May 2021.
  10. "Володимир Бородянський став членом Наглядової ради «Медіа Групи Україна»". detector.media (in Ukrainian). 24 March 2021. Retrieved 13 May 2021.
  11. "СТБ – 20 років: історія телеканалу в датах | Телеканал СТБ" (in Ukrainian). 2 June 2017. Retrieved 13 May 2021.
  12. "У Києві нагороджено переможців конкурсу Золоте перо". ua.korrespondent.net (in Russian). Retrieved 13 May 2021.
  13. "Золоте перо – Переможці 2006 року". zolotepero.ua. Retrieved 13 May 2021.
  14. "Інформаційна програма «Вікна-Новини» на СТБ відзначає ювілей і змінює графічний дизайн". detector.media (in Ukrainian). 4 September 2015. Retrieved 13 May 2021.
  15. "СТБ занял первое место по аудитории 14–49 | Медиа на MMR". MMR (in Russian). Retrieved 13 May 2021.
  16. "UA: ПЕРШИЙ і СТБ продовжили співпрацю з проведення нацвідбору на Євробачення ще на три роки – Євробачення 2020". eurovision.ua (in Ukrainian). Retrieved 13 May 2021.
  17. "Найбільші медіагрупи України пропонують інтернет-ресурсам використовувати відеоконтент лише на легальних підставах". Інтерфакс-Україна (in Ukrainian). Retrieved 13 May 2021.
  18. "Медиагруппа StarLightMedia основала новое развлекательное телеком-подразделение". РБК-Украина (in Russian). Retrieved 13 May 2021.
  19. "Група StarLightMedia побила трирічний рекорд теледивлення". sostav.ua. Retrieved 13 May 2021.
  20. Петренко, Галина (18 August 2018). "На старт, увага, руш! StarLightMedia розпочала «Трансформацію»". detector.media (in Ukrainian). Retrieved 13 May 2021.
  21. "Офіційний портал Верховної Ради України". w1.c1.rada.gov.ua. Retrieved 13 May 2021.
  22. Петренко, Галина (15 June 2016). "(Column) Законопроект про підтримку кіно: фінішна пряма". detector.media (in Ukrainian). Retrieved 13 May 2021.
  23. "Бородянський вважає, що серіали треба знімати українською". www.ukrinform.ua (in Ukrainian). Retrieved 13 May 2021.
  24. "Бородянський хоче заснувати фонд для розвитку інформпростору". www.ukrinform.ua (in Ukrainian). Retrieved 13 May 2021.
  25. "В Україні хочуть запустити "шкільні мандри" за гроші держбюджету". www.ukrinform.ua (in Ukrainian). Retrieved 13 May 2021.
  26. "В Україні створять електронну бібліотеку". www.ukrinform.ua (in Ukrainian). Retrieved 13 May 2021.
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