Undercover Boss Israel

Each episode features a high-ranking executive or the owner of a corporation going undercover as an entry-level employee in their own company. The executives alter their appearance and assume an alias and fictional back-story. The fictitious explanation given for the accompanying camera crew is that the executives are being filmed as part of a documentary about entry-level workers in a particular industry. They spend approximately one week undercover, working in various areas of their company operations, with a different job and in most cases a different location each day. They are exposed to a series of predicaments with amusing results, and invariably spend time getting to know the people who work in the company, learning about their professional and personal challenges.[2]

At the end of their week undercover, the executives return to their true identity and request the employees they worked with individually to corporate headquarters. The bosses reveal their identity, and reward hard-working employees through campaign, promotion, or financial rewards, while other employees are given training or better working conditions.

Many criticized the show for focusing too much on the company. By focusing on the company rather than the interaction, critics said the show became just one big advertisement for the companies.[6]

• Television in Israel