The Land of Make Believe

"The Land of Make Believe" was the second of three UK #1 singles for the British Eurovision winners Bucks Fizz, staying at the top for two weeks in January 1982. It remained on the charts for 16 weeks.[2]

The lyrics are based on a child's dream where ghostly voices lure the child outside to a world where everything is bright and happy, but the child resists. Characters, Superman and Captain Kidd are referenced in the lyrics. The close of the song features a nursery rhyme narrated by Abby Kimber, who was the 11-year-old daughter of Bill Kimber, an executive of RCA Records. This was an original piece penned by Sinfield. At the time, radio stations were instructed to fade the song before the narration.[3] Sinfield said that the song "Beneath its tra-la-la's is a virulent anti-Thatcher song" and went on to say "it is ten-times more difficult to write a three-minute hit song, with a veneer of integrity, than it is to write anything for King Crimson or ELP".[4]

During the recording member Mike Nolan expressed reservations for the song and told producer Andy Hill that it would not be a hit and probably the end for the band. Hill however told Nolan that Bobby G and Cheryl Baker had already recorded their parts of the song and had said that they really liked it. Nolan later admitted that his judgement was obviously wrong.[5] Bobby G spent an afternoon recording harmonies for the middle 8 of the song, but after he left the studio, the engineer accidentally wiped the tape and the vocal part was never re-recorded.[5]

The music video was filmed at White City, London, swimming baths and is an homage of various childhood stories. It begins in a black and white bedroom, with member Cheryl Baker waking up, and in reference to the film The Wizard of Oz the picture changes to colour, and Baker's clothes are transformed by a Fairy Godmother in the style of Cinderella. She then walks from everyday life, through a gap into a winter wonderland and has to push her way through fir trees, a reference to The Lion, the Witch and the Wardrobe, before joining the rest of the band on stage.[6]

The remainder of the video consists of the group performing the song, intercut with brief fantastical scenes. The costumes the group wore in the video were subsequently used in television appearances for the song and many photo-shoots. Member Jay Aston chose the outfits, with the female costumes from Kahn & Bell on London's King's Road and the male costumes from Boy. They cost between £50 and £120 each.[7] Aston has since remarked that it was one of her favourite looks for the band and in reference to hers and Baker's costume said "we were ten years ahead of Madonna with the cone boobs".[5]

The single was released in November 1981 and became a top 10 hit in December, being placed at No.5 for the Christmas chart.[8] The following week it was placed at No.2, behind The Human League's "Don't You Want Me", before finally taking over at No.1 in January.[9] It remained there for two weeks, before falling out of the charts after 16 weeks - the group's longest run on the UK singles chart. The song became the group's biggest-selling single in the UK, outselling their Eurovision winner "Making Your Mind Up", to finish as the 41st biggest-seller of the 1980s.[10] It also reached No.1 in the Netherlands, Belgium and Ireland, while in Germany it also became their biggest selling single.[11] The song was the group's debut single release in the US, but didn't achieve chart success there.[12]

Critical reaction to the song was favourable with Record Mirror stating: "Prejudices and preconceptions aside, it's an excellent record and a worthy successor to 'Don't You Want Me' at the top."[13] "The Land of Make Believe" remains a firm fan favourite and reviews in the press at the time were positive with Smash Hits calling the song "sheer genius" and more recently Q Magazine labelling the song "not half bad" and "an 80s classic".[14][15][16][17] Members Bobby G and Cheryl Baker have both named it as the best of their own songs. It seems that "The Land of Make Believe" also earned them a grudging respect within music circles, as Baker recalls confronting Bob Geldof who had publicly "slagged off" the band, with him then admitting to her that he actually really liked "The Land of Make Believe". The Human League's Philip Oakey contemporarily declared his admiration for Bucks Fizz in general, while OMD's Andy McCluskey said that he thought it was "an absolutely wonderful song with a great melody".[18]

"The Land of Make Believe" was many times used as the closing number of Bucks Fizz's concerts. During their 1984 tour a lighting effect to simulate falling snow was used to signify the festive feel of the song due to its Christmas-time release.[5] The song was later included on the group's second album, Are You Ready and was later released in a remixed form in 1991 as a bootleg single. A similar version of this was included on a compilation album released in 2005, while a more recent remix of the song was featured on the group's 2008 album, The Lost Masters 2 - The Final Cut. The B-Side of the single was a ballad, "Now You're Gone" featuring lead vocals by Cheryl Baker. The song features the chorus line; "It doesn't feel like Christmas now you're gone" and remains the only festive-themed song recorded by the group. An alternate ending to this song was featured as a hidden track on The Lost Masters 2 - The Final Cut.