The Good Witch (album)

"This is my heart and soul, my blood on the page, the collection of stories that I've managed to capture in the past year. A true chronicle of my life in recent history. [...] It ducks and weaves between the real and surreal, and centres my own universe, of which I am of course the keeper of the keys and the holder of the cards – the good witch, if you will. It goes from light to dark in the flip of a switch and I hope takes you on a journey whereby the end you feel like you've gotten lost in someone else's planet for a bit."

— Peters reflecting on creating The Good Witch, upon the album's announcement[3]

Peters was hopeful that people would notice the maturity developed in her songwriting between The Good Witch and her debut album, You Signed Up for This (2021).[4]

Peters was inspired by her earlier folk and singer-songwriter style of music during the production of the album. She was also inspired by the Greek mythology written from female perspectives. She said that the project acts as her "twisted version" of a break-up album with a loosely chronological track listing, with the songs exploring Peters "searching for balance between career highs and personal lows".[4] When asked on why she chose the name The Good Witch, Peters responded: "when I was thinking about the themes within this album, which felt like there was a lot of words that also felt synonymous with good witch, I sort of like the power within the good witch and femininity, danger, it feels sort of threatening. It feels like an interesting way to describe one's self, especially as a young woman. I like the destruction it suggest and the power it gives."[5] She hoped that the album would sit with listeners for a long time after its release, in the same way she felt Lorde's 2017 album Melodrama had done. Peters said that The Good Witch was not sonically similar to Melodrama, but hoped that she could replicate some of its cultural importance.[5]

Leading up to the album's release, Peters posted various tarot cards on her social media pages, each representing a track on the album. She explained that she wanted listeners to understand the meanings behind the songs, as well as see into the process of making them.[5] Originally announced to be released on 16 June 2023,[6] the release date was later pushed back a week, to 23 June 2023, with Peters apologising for the delay and joking that the album would work better as a Cancer.[7]

Tours

Peters performing on An Evening with the Good Witch tour.

On the day of the "Two Weeks Ago" release, Peters announced an acoustic tour to promote the album called An Evening with the Good Witch, visiting various small venues across the UK throughout June 2023.[11] On the day of the album's release, she performed on the Pyramid Stage at Glastonbury Festival.[12] Peters is set to tour the United States and Canada, headlining her own shows in addition to supporting Ed Sheeran, in the summer of 2023,[13] before returning to the UK and Ireland for a series of shows in October and November, ending with her first headline performance in Wembley Arena.[14] In March 2024, she will perform three shows in Australia.[15]

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	7.2/10[16]
Metacritic	76/100[17]
Review scores
Source	Rating
The Arts Desk	[18]
DIY	[19]
Evening Standard	[20]
The Independent	[21]
The Line of Best Fit	7/10[1]
MusicOMH	[22]
The Telegraph	[23]

On Metacritic, which assigns a normalised score out of 100 to ratings from publications, the album received a mean score of 76 based on 7 reviews, indicating "generally favorable reviews".[17]

James Hall of The Daily Telegraph described the album as "smart, relatable break-up music for Gen Z listeners", and identified the influence of Taylor Swift on Peters' music, stating that the "similarities [with Swift's music] are obvious from the start".[23] In positive reviews, The Arts Desk's Cheri Amour wrote that The Good Witch positions Peters "right up there with the genius pop makers",[18] and DIY's Sarah Jamieson described it as "even more cohesive and polished" than her debut album.[19]

The Good Witch debuted at number one on the UK Albums Chart, shifting 20,760 units in its first week and becoming Peters' first chart-topping album in the country.[24] Selling 7,000 equivalent album units in the United States in its first week according to Luminate, The Good Witch became Peters first ever album to chart on Billboard Heatseekers Albums and Billboard Top Album Sales.[25]

Musicians

Technical

• Stuart Hawkes – mastering
• Mark "Spike" Stent – mixing
• Joe Rubel – engineering (1, 5, 9, 12, 15)
• Jamie McEvoy – engineering (1, 5, 6, 9, 12, 15)
• Robert Sellens – engineering (1, 5, 9, 12, 15)
• Mattias Téllez – engineering (4, 7)
• Matt Glasbey – engineering (5, 11), drum engineering (7)
• Jeff Gunnell – engineering (6)
• Two Inch Punch – engineering (10)
• Charlie Martin – engineering (13)
• Joe Housley – engineering (13)
• Gab Strum – engineering (15)
• Marcus Locock – drum engineering (14)
• Matt Wolach – mixing assistance
• Tris Ellis – engineering assistance (1, 5, 6, 9, 12, 15)
• Jamie Sprosen – engineering assistance (14)