The Celebrity Apprentice Australia (season 6)

The sixth season of The Celebrity Apprentice Australia premiered on the Nine Network on 22 May 2022.[1] British business magnate and The Apprentice UK host, Lord Alan Sugar leads the series as CEO, with Janine Allis returning as a boardroom advisor and Nick Bell as new advisor. Natasha Young returns as glamorous executive assistant Miss Moneypenny.

The Celebrity Apprentice Australia
Season 6
Starring
No. of contestants16
WinnerBenji Marshall
Country of originAustralia
No. of episodes16
Release
Original networkNine Network
Original release22 May (2022-05-22) 
21 June 2022 (2022-06-21)
Season chronology

Production

In September 2021, the series was renewed for a sixth season with Lord Alan Sugar returning as CEO, and revealing Turia Pitt and Will & Woody as some of the competing celebrities.[2][3] On 17 October 2021, Nine announced the full list of celebrities competing in the season.[4]

Candidates

Candidate Background Original team Charity Result Raised
Benji Marshall NRL Champion Collaborate Souths Cares The Celebrity Apprentice
(21-06-2022)
$547,105
Darren McMullen TV Host Collaborate Feel The Magic Lost in the Season Finale
(21-06-2022)
$412,617
Ronnie Caceres Reality TV star Collaborate Habitat for Humanity Australia Fired in Task 15
(20-06-2022)
$97,831
Amy Shark ARIA Award Winning Musician Innovate Support Act Fired in Task 15
(20-06-2022)
$20,000
Jean Kittson Comedy Queen Innovate Taldumande Youth Services Fired in Task 14
(15-06-2022)
$20,000
Bronte Campbell Olympic swimmer Innovate Carers Australia Fired in Task 13
(14-06-2022)
$60,000
Turia Pitt Motivational Speaker Innovate Interplast Fired in Task 12
(13-06-2022)
$310,000
Beck Zemek Married at First Sight bride Innovate Royal Hospital for Women Fired in Task 111
(07-06-2022)
$23,952
Carla from Bankstown/Ben James Comedic Drag Queen Innovate Twenty10 Fired in Task 10
(06-06-2022)
$40,000
Will & Woody National Radio duo Collaborate Gotach4life Foundation Fired in Task 9
(05-06-2022)
$20,000
Eloni Vunakece Former NRL player/
Ninja Warrior star
Collaborate Headache Australia Fired in Task 82
(01-06-2022)
$20,000
Samantha Jade Singer/Songwriter Innovate Cancer Council Australia Fired in Task 7
(31-05-2022)
$0
Jarrod Scott International Model Collaborate Citizens of the Great Barrier Reef Fired in Task 6
(30-05-2022)
$0
Vince Colosimo Award winning actor Collaborate Dementia Australia Fired in Task 5
(29-05-2022)
$0
Gamble Breaux Real Housewife Innovate Animal Welfare League NSW Fired in Task 4
(25-05-2022)
$0
Jodi Gordon Soapstar Innovate Starlight Children's Foundation Fired in Task 3
(24-05-2022)
$0

^1 Beck was originally fired in task 1, but was brought back into the competition during task 5.
^2 Eloni was originally fired in task 2, but was brought back into the competition during task 5.

Episode results

Candidate Original Team Task 5 Team Task 6 Team Task 7 Team Task 11 Team Application Result Record as project manager
Benji Marshall Collaborate Innovate Collaborate Collaborate Innovate The Celebrity Apprentice 3-0 (win in tasks 3, 13 & 15)
Darren McMullen Collaborate Innovate Innovate Innovate Collaborate Fired in final task 3-1 (win in tasks 1, 12 & 14, los in task 8)
Ronnie Caceres Collaborate Collaborate Collaborate Collaborate Collaborate Fired in task 15 2-1 (win in tasks 6 & 10, loss in task 13)
Amy Shark Innovate Innovate Fired in task 15 1-1 (win in Task 9, loss in Task 12)
Jean Kittson Innovate Innovate Innovate Innovate Innovate Fired in task 14 1-2 (win in task 2, loss in tasks 10 & 14)
Bronte Campbell Innovate Innovate Innovate Innovate Collaborate Fired in task 13 0-2 (loss in tasks 3 & 11)
Turia Pitt Innovate Collaborate Collaborate Collaborate Innovate Fired in task 12 1-1 (win in task 11, loss in task 1)
Beck Zemek Innovate Redemption Collaborate Collaborate Collaborate Fired in tasks 1 & 11 1-1 (win in task 8, loss in task 7)
Carla from Bankstown/Ben James Innovate Innovate Innovate Innovate Fired in task 10 2-0 (win in tasks 5 & 7)
Will & Woody Collaborate Collaborate Collaborate Collaborate Fired in task 9 1-1 (win in task 4, loss in task 9)
Eloni Vunakece Collaborate Redemption Innovate Innovate Fired in tasks 2 & 8 0-1 (loss in task 6)
Samantha Jade Innovate Collaborate Collaborate Collaborate Fired in task 7 0-1 (loss in task 4)
Jarrod Scott Collaborate Innovate Innovate Fired in task 6 0-1 (loss in task 2)
Vince Colosimo Collaborate Collaborate Fired in task 5 0-1 (loss in task 5)
Gamble Breaux Innovate Redemption Fired in task 4
Jodi Gordon Innovate Redemption Fired in task 3
No. Candidate Elimination chart
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
1 Benji IN IN WIN IN IN IN IN IN IN IN IN BR WIN BR WIN CA
2 Darren WIN IN IN IN IN IN IN LOSE IN BR IN WIN BR WIN BR FIRED
3 Ronnie IN IN IN IN BR WIN BR IN BR WIN BR IN LOSE IN FIRED
4 Amy IN IN WIN IN IN LOSE IN BR FIRED
5 Jean IN WIN IN IN IN IN IN IN IN LOSE IN IN IN FIRED
6 Bronte IN IN LOSE IN IN IN IN BR IN IN LOSE IN FIRED
7 Turia LOSE IN BR BR BR IN IN IN BR IN WIN FIRED
8 Beck FIRED WIN IN LOSE WIN IN IN FIRED
9 Carla IN IN IN IN WIN BR WIN IN IN FIRED
10 Will & Woody IN IN IN WIN IN IN IN IN FIRED
11 Eloni IN FIRED WIN LOSE IN FIRED
12 Samantha IN IN IN LOSE IN IN FIRED
13 Jarrod IN LOSE IN IN IN FIRED
14 Vince IN BR IN IN FIRED
15 Gamble BR IN IN FIRED LOSE
16 Jodi IN IN FIRED LOSE
  The candidate won the competition and was named the Celebrity Apprentice.
  The candidate won as project manager on his/her team.
  The candidate lost as project manager on his/her team.
  The candidate was on the losing team.
  The candidate was brought to the final boardroom.
  The candidate was fired.
  The candidate lost as project manager and was fired.
  The candidate won their place back in the competition in a Redemption task.
  The candidate did not participate in the task.

Tasks

Task 1

Airdate: 22 May 2022

Team Collaborate Project Manager Team Innovate Project Manager
Darren McMullen Turia Pitt
Task
To organise and host the ultimate charity golf tournament
Winning Team Losing Team
Team Collaborate Team Innovate
Reasons for victory Reasons for loss
Raised the most money - $365,000. Raised the least money - $235,000
Sent to Final Boardroom
Turia Pitt, Beck Zemek, Gamble Breaux
Fired
Beck Zemek - despite bringing in the most money for her team, she was fired for not being a team player and causing divisions within the group.
Notes
Darren's charity received the proceeds of both teams' tournaments - $600,000 - making him the single largest earner from a Celebrity Apprentice task so far, however in Episode 2 he decided to split profits with Innovate team leader Turia Pitt.

Task 2

Airdate: 23 May 2022

Team Innovate Project Manager Team Collaborate Project Manager
Jean Kittson Jarrod Scott
Task
Run a food delivery service. The team who receives the best customer feedback wins $20,000 for their Project Manager's charity.
Winning Team Losing Team
Team Innovate Team Collaborate
Reasons for victory Reasons for loss
Delivered sixteen meals with an average rating of 2.8/5 Delivered eleven meals with an average rating of 2.7/5
Sent to Final Boardroom
Eloni Vunakece, Jarrod Scott, Vince Colosimo
Fired
Eloni Vunakece - Lord Sugar was not sure what Eloni had done in either of the first two tasks.

Task 3

Airdate: 24 May 2022

Team Collaborate Project Manager Team Innovate Project Manager
Benji Marshall Bronte Campbell
Task
Develop and host a wellness retreat. The team who receives the best value-for-money retreat wins $20,000 for their Project Manager's charity.
Winning Team Losing Team
Team Collaborate Team Innovate
Reasons for victory Reasons for loss
60% of their guests said their retreat offered value-for-money. 30% of their guests said their retreat offered value-for-money.
Sent to Final Boardroom
Bronte Campbell, Jodi Gordon, Turia Pitt
Fired
Jodi Gordon - for not contributing during the task and being singled-out during the feedback as leading the weakest part of the retreat.

Task 4

Airdate: 25 May 2022

Team Collaborate Project Manager Team Innovate Project Manager
Will & Woody Samantha Jade
Task
While disguised, find ten items from a list and negotiate the best price for those items within three hours around Newtown. The team who gets the items for the lowest amount of money wins $20,000 for the Project Manager's charity. The Project Manager is not allowed to negotiate.
Winning Team Losing Team
Team Collaborate Team Innovate
Reasons for victory Reasons for loss
Spent $1065, including a $100 fine. Spent $1085
Sent to Final Boardroom
Samantha Jade, Gamble Breaux, Turia Pitt
Fired
Gamble Breaux - she wasted time negotiating for the wrong tea set at the beginning of the challenge, putting her team on the back foot.

Task 5

Airdate: 29 May 2022

Team Innovate Project Manager Team Collaborate Project Manager
Carla from Bankstown/Ben James Vince Colosimo
Team Reshuffle
Samantha and Turia move to Collaborate. Jarrod, Benji and Darren move to Innovate
Task
Create a live infomercial. The team that produces the most effective informercial wins $20,000 for the Project Manager's charity
Winning Team Losing Team
Team Innovate Team Collaborate
Reasons for victory Reasons for loss
Produced the most polished infomercial Missed their on-air cue by seven seconds
Sent to Final Boardroom
Vince Colosimo, Turia Pitt, Ronnie Caceres
Fired
Vince Colosimo - for lack of time management in the task and getting into an argument with Nick Bell after his team missed their on-air cue.
Notes
The episode introduced a Redemption Challenge, where the four previously fired contestants would attempt the task as part of a third team. The strongest performers in Team Redemption would be invited to rejoin the competition.
Redemption Challenge
Task
Create a live infomercial. The people who produce the most effective informercial win their place back in the competition.
Re-fired
Gamble Breaux & Jodi Gordon
Returned to Competition
Eloni Vunakece & Beck Zemek

Task 6

Airdate: 30 May 2022

Team Collaborate Project Manager Team Innovate Project Manager
Ronnie Caceres Eloni Vunakece
Team Reshuffle
Benji moves to Collaborate.
Task
Bring your most prized possession to sell for charity at a car boot sale. The team makes the most money wins $20,000 for the Project Manager's charity.
Winning Team Losing Team
Team Collaborate Team Innovate
Reasons for victory Reasons for loss
Raised the most money - $65,136 Raised the least money - $62,695
Sent to Final Boardroom
Eloni Vunakece, Carla from Bankstown/Ben James, Jarrod Scott
Fired
Jarrod Scott - for not being a team player, Janine was unimpressed with his attitude and participation in the challenge.
Notes
Beck and Eloni returned and joined Team Collaborate and Team Innovate respectively. Even though she was on the losing team, Bronte was allowed to keep the $50,000 for which her item sold, for her charity.

Task 7

Airdate: 31 May 2022

Team Innovate Project Manager Team Collaborate Project Manager
Carla from Bankstown/Ben James Beck Zemek
Task
Design and model an intimate apparel line for the women in charge at Honey Birdette. The team with the highest score will win the challenge and $20,000 for the Project Managers' charity.
Winning Team Losing Team
Team Innovate Team Collaborate
Reasons for victory Reasons for loss
Received a score of 81.4% Received a score of 30.4%
Sent to Final Boardroom
Beck Zemek, Ronnie Caceres, Samantha Jade
Fired
Samantha Jade - for her poor catwalk performance, she was put in charge of designing the lingerie and decided on a sparkling gold material for all of the pieces.
Notes
Amy Shark joined the competition from this episode. She chose to join Team Innovate.

Task 8

Airdate: 1 Jun 2022

Team Collaborate Project Manager Team Innovate Project Manager
Beck Zemek Darren McMullen
Task
Hold a Clearance Sale. The team who makes the most profit wins $20,000 and both teams' profits for their Project Manager's charity.
Winning Team Losing Team
Team Collaborate Team Innovate
Reasons for victory Reasons for loss
Made $2,440. Made $1,512.
Sent to Final Boardroom
Darren McMullen, Eloni Vunakece, Bronte Campbell
Fired
Eloni Vunakece - Lord Sugar felt he'd reached as far as he could go in the process.
Notes
Lord Sugar gave Eloni a donation for his charity after he was fired.

Task 9

Airdate: 5 Jun 2022

Team Innovate Project Manager Team Collaborate Project Manager
Amy Shark Will & Woody
Task
Create an original storybook for a young demographic and present it in front of a crowd of tiny tots and their parents. The team has the most votes wins $20,000 for the Project Manager's charity, as well as a "special power" - which would be revealed in the following episode.
Winning Team Losing Team
Team Innovate Team Collobarate
Reasons for victory Reasons for loss
Received 15 votes. Received 13 votes.
Sent to Final Boardroom
Will & Woody, Ronnie Caceres, Turia Pitt
Fired
Will & Woody - for putting themselves in charge of writing during the challenge and taking full responsibility for their team's loss.

Task 10

Airdate: 6 Jun 2022

Team Collaborate Project Manager Team Innovate Project Manager
Ronnie Caceres Jean Kittson
Task
Run a successful bucks and hens night. The team successfully fulfils all of their contractual obligations wins $20,000 for the Project Manager's charity. Due to being the winning Project Manager the previous week, Amy was given immunity from the task and got to choose the project managers.
Winning Team Losing Team
Team Collaborate Team Innovate
Reasons for victory Reasons for loss
Fully signed and executed all of their contracts Completed one out of three contracts
Sent to Final Boardroom
Jean Kittson, Carla from Bankstown/Ben James, Darren McMullen
Fired
Carla from Bankstown/Ben James - for failing to fill out the paperwork.

Task 11

Airdate: 7 Jun 2022

Team Innovate Project Manager Team Collaborate Project Manager
Turia Pitt Bronte Campbell
Team Reshuffle
Bronte and Darren move to Team Collobarate. Turia and Benji move to Team Innovate.
Task
Deliver a guerilla marketing campaign for Subway. The winning team will be decided by Lord Sugar and Subway Australia's CEO. Subway will award $20,000 to the charity of the winning Project Manager.
Winning Team Losing Team
Team Innovate Team Collaborate
Reasons for victory Reasons for loss
Successfully communicated the Subway message in their attempts. Lack of media coverage
Sent to Final Boardroom
Bronte Campbell, Ronnie Caceres, Beck Zemek
Fired
Beck Zemek - for being weak in the task.
Notes
Before the results were revealed, Turia & Bronte agreed to split the winnings between their two charities.

Task 12

Airdate: 13 Jun 2022

Team Collaborate Project Manager Team Innovate Project Manager
Darren McMullen Amy Shark
Task
Conceive, script, shoot and edit a short form piece of content inspired by social media influencers, the Inspired Unemployed. Jack and Matt will be judging the videos and will decide who will win $20,000 for the Project Manager's charity.
Winning Team Losing Team
Team Collaborate Team Innovate
Reasons for victory Reasons for loss
Although their video was edited poorly, it was well-executed. The self-deprecating humor was on-brand but the narrative was confusing.
Sent to Final Boardroom
Amy Shark, Benji Marshall, Turia Pitt
Fired
Turia Pitt - for being responsible for the muddled narrative of the video.

Task 13

Airdate: 14 Jun 2022

Team Collaborate Project Manager Team Innovate Project Manager
Ronnie Caceres Benji Marshall
Task
Set up a pet photography studio and service members of the public and their animal friends. The team that nabs the most sales after refunds will win $20,000 towards their Project Manager's charity.
Winning Team Losing Team
Team Innovate Team Collaborate
Reasons for victory Reasons for loss
Brought in $2,956.98 after refunds. Brought in $2,396.00 after refunds.
Sent to Final Boardroom
Ronnie Caceres, Darren McMullen, Bronte Campbell
Fired
Bronte Campbell - for not contributing as much as Ronnie and Darren to the task.

Task 14

Airdate: 15 Jun 2022

Team Collaborate Project Manager Team Innovate Project Manager
Darren McMullen Jean Kittson
Task
Create a sharable video for MYOB. The finished product will be judged by MYOB rather than Lord Sugar and MYOB will give the winning Project Manager $20,000 for their charity.
Winning Team Losing Team
Team Collaborate Team Innovate
Reasons for victory Reasons for loss
They had a great singled-minded proposition and did a good job at explaining how MYOB can help business. They demonstrated the product really well but MYOB thought the mixed storyline was confusing.
Sent to Final Boardroom
Jean Kittson, Amy Shark, Benji Marshall
Fired
Jean Kittson - for her poor video performance. She was responsible for the directing the video which her team lost the task.

Task 15

Airdate: 20 Jun 2022

Task
Pitch a story about their lives to a panel of executives from streaming giant Stan. The best pitch wins a place in the Grand Final, leaving the other three to convince Lord Sugar that they should receive the second spot in the Final.
Winning Contestant Losing Contestants
Benji Marshall Amy Shark
Ronnie Caceres
Darren McMullen
Sent to Final Boardroom
Amy Shark, Darren McMullen, Ronnie Caceres
Fired
Amy Shark & Ronnie Caceres - Lord Sugar chooses Darren to participate in the grand final.
Notes

Task 16

Airdate: 21 Jun 2022

Finale Celebrities
Benji Marshall & Darren McMullen
Task
Hold a charity event with a budget of $25,000 for their charities.
Fired
Darren McMullen
The Celebrity Apprentice
Benji Marshall
Notes
The Celebrity Apprentice won all their earnings from their charity event and an additional A$100,000 for their chosen charity. The runner-up also won their earnings from their charity event for their chosen charity.

Ratings

No. Title Air dateTimeslot Overnight ratings Ref(s)
ViewersRank
1 "Task 1: Golf Tournament & Boardroom" 22 May 2022 (2022-05-22)Sunday 7:00 pm 404,0008 [5]
2 "Task 2: Food Delivery & Boardroom" 23 May 2022 (2022-05-23)Monday 7:30 pm 367,00017 [6]
3 "Task 3: Wellness Retreat & Boardroom" 24 May 2022 (2022-05-24)Tuesday 7:30 pm 401,00012 [7]
4 "Task 4: Scavenger Hunt & Boardroom" 25 May 2022 (2022-05-25)Wednesday 7:30 pm 373,00014 [8]
5 "Task 5: Infomercial & Boardroom" 29 May 2022 (2022-05-29)Sunday 7:00 pm 390,0008 [9]
6 "Task 6: Car Boot Sale & Boardroom" 30 May 2022 (2022-05-30)Monday 7:30 pm 400,00017 [10]
7 "Task 7: Intimate Apparel & Boardroom" 31 May 2022 (2022-05-31)Tuesday 7:30 pm 411,00012 [11]
8 "Task 8: Clearance Sale & Boardroom" 1 June 2022 (2022-06-01)Wednesday 7:30 pm 415,00014 [12]
9 "Task 9: Children's Book & Boardroom" 5 June 2022 (2022-06-05)Sunday 7:00 pm 388,0006 [13]
10 "Task 10: Bucks & Hens' Night & Boardroom" 6 June 2022 (2022-06-06)Monday 7:30 pm 386,00015 [14]
11 "Task 11: Subway Marketing & Boardroom" 7 June 2022 (2022-06-07)Tuesday 7:30 pm 402,00013 [15]
12 "Task 12: Short-form Content & Boardroom" 13 June 2022 (2022-06-13)Monday 7:30 pm 423,00016 [16]
13 "Task 13: Pet Photography & Boardroom" 14 June 2022 (2022-06-14)Tuesday 7:30 pm 416,00013 [17]
14 "Task 14: Sharable Video & Boardroom" 15 June 2022 (2022-06-15)Wednesday 7:30 pm 439,00013 [18]
15 "Task 15: Life story & Boardroom" 20 June 2022 (2022-06-20)Monday 7:30 pm 455,00014 [19]
16 "Final Task
Winner Announced"
21 June 2022 (2022-06-21)Tuesday 7:30 pm 459,000
594,000
11
6
[20]

References

  1. Perry, Kevin (9 May 2022). "Returning: Celebrity Apprentice S6". TV Blackbox. Retrieved 22 May 2022.
  2. Knox, David (15 September 2021). "Upfronts 2022: Nine". TV Tonight. Retrieved 15 September 2021.
  3. Molk, Steve (15 September 2021). "UPFRONTS: NINE in 2022 #NineUpfront". TV Black Box. TV Tonight. Retrieved 15 September 2021.
  4. Knox, David (17 October 2021). "More cast for Celebrity Apprentice". TV Tonight. Retrieved 17 October 2021.
  5. Knox, David (23 May 2022). "Sunday 22 May 2022". TV Tonight. Retrieved 23 May 2022.
  6. Knox, David (24 May 2022). "Monday 23 May 2022". TV Tonight. Retrieved 25 May 2022.
  7. Knox, David (25 May 2022). "Tuesday 24 May 2022". TV Tonight. Retrieved 25 May 2022.
  8. Knox, David (26 May 2022). "Wednesday 25 May 2022". TV Tonight. Retrieved 29 May 2022.
  9. Knox, David (30 May 2022). "Sunday 29 May 2022". TV Tonight. Retrieved 31 May 2022.
  10. Knox, David (31 May 2022). "Monday 30 May 2022". TV Tonight. Retrieved 31 May 2022.
  11. Knox, David (1 June 2022). "Tuesday 31 May 2022". TV Tonight. Retrieved 1 June 2022.
  12. Knox, David (2 June 2022). "Wednesday 1 June 2022". TV Tonight. Retrieved 5 June 2022.
  13. Knox, David (6 June 2022). "Sunday 5 June 2022". TV Tonight. Retrieved 6 June 2022.
  14. Knox, David (7 June 2022). "Monday 6 June 2022". TV Tonight. Retrieved 10 June 2022.
  15. Knox, David (8 June 2022). "Tuesday 7 June 2022". TV Tonight. Retrieved 10 June 2022.
  16. Knox, David (14 June 2022). "Monday 13 June 2022". TV Tonight. Retrieved 15 June 2022.
  17. Knox, David (15 June 2022). "Tuesday 14 June 2022". TV Tonight. Retrieved 15 June 2022.
  18. Knox, David (16 June 2022). "Wednesday 15 June 2022". TV Tonight. Retrieved 16 June 2022.
  19. Knox, David (21 June 2022). "Monday 20 June 2022". TV Tonight. Retrieved 24 June 2022.
  20. Knox, David (22 June 2022). "Tuesday 21 June 2022". TV Tonight. Retrieved 24 June 2022.
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