Tata Cliq

Tata CLiQ (stylised as Tata CLiQ) is an Indian e-commerce company based in Mumbai, India.[2] It is owned by Tata Unistore Limited of Tata Group.[3] Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ, also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury, and it houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands.

Tata CLiQ
Type of businessPrivate
Type of site
Available inEnglish, Hindi
Founded27 May 2016 (2016-05-27)
HeadquartersMumbai, Maharashtra, India[1]
Area servedIndia
OwnerTata Digital
Key peopleVikas Purohit
(CEO)[1]
Industry
ServicesOnline shopping
ParentTata Unistore Limited Monthly visits =70 million
URLwww.tatacliq.com
AdvertisingNo
CommercialYes
RegistrationRequired
Current statusActive
Native client(s) onAndroid
iOS

History

Tata CLiQ was launched on 27 May 2016.[4] It tied up with Genesis Luxury Fashion to sell international luxury brands[5] and partnered with Adobe for digital shopping.[6] It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016.[7][8] In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.[9]

Business Model

TataCLiQ has an omni-channel marketplace model.

Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.

See also

References
  1. "Tata CLiQ Competitors, Revenue and Employees - Owler Company Profile". owler.com. San Mateo, California, U.S.: Owler. Retrieved 26 April 2019.
  2. Mukherjee, Writankar (28 March 2018). "Tata CLiQ takes on bigger rivals with big discounts". economictimes.indiatimes.com. India: The Economic Times. Retrieved 26 April 2019.
  3. "Tata Unistore to launch its e-commerce platform, Tata CLiQ". www.tata.com. India: Tata. Retrieved 26 April 2019.
  4. "Tata Enters E-Commerce Market With Apparel, Electronics Site 'Cliq'". gadgets.ndtv.com. NDTV Gadgets. Retrieved 26 April 2019.
  5. Chaturvedi, Anumeha (20 May 2016). "Tata CLiQ ties up with Genesis Luxury, to bring international brands for online portal". economictimes.indiatimes.com. India: The Economic Times. Retrieved 26 April 2019.
  6. PTI. "Tata Cliq, Adobe partner for enhancing digital shopping experience". thehindubusinessline.com. India: Business Line. Retrieved 26 April 2019.
  7. "Tata CLiQ launches Tata CLiQ Luxury". economictimes.indiatimes.com. India: The Economic Times. 21 December 2016. Retrieved 26 April 2019.
  8. "Tata Cliq History". Friday, 26 July 2019
  9. "Tata Cliq exits electronics business".
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.