Upwave

Upwave, formerly Survata, is a marketing analytics company based in San Francisco, California. It is the leading Analytics Platform that provides software and data to plan, measure and optimize brand marketing. Upwave rebranded from Survata in September 2020.[1][2] Upwave’s data has been featured in outlets such as Forbes, CBS News, The New York Times, Los Angeles Times and USA Today.[3] The company rebranded from Survata to Upwave in September 2020.[4]

Upwave
TypePrivate
Industry
Founded2012 (2012)
FounderChris Kelly
Headquarters
San Francisco, California
,
United States
Area served
Global
Key people
  • Chris Kelly, CEO
  • James W. Warner, CTO
Products
  • Survey Respondents
  • B2B Market Research
  • Trackers
  • Market Research
  • Segment Surveys
  • Consumer Research
Services
  • Brand Intelligence
  • Market Research
  • Ad Effectiveness
  • Consumer Feedback
Websitewww.upwave.com

History

Upwave was founded by Chris Kelly, former McKinsey consultant and Matrix Partners analyst, who started the company in response to the difficulty he had as a buyer of marketing analytics.[5] Upwave was a member of the Summer 2012 Y Combinator class.[6]

In June 2013, they raised a $1.5 million seed round from PivotNorth Capital and Uncork Capital,[7] and in June 2015 Upwave raised an additional $6 million in a Series A round led by Ridge Ventures, with participation from Bloomberg Beta, and Initialized Capital led by Alexis Ohanian and Garry Tan.[5] [8] In July 2018, Upwave announced a 14 million Series B led by Conductive Ventures, a venture firm funded by Panasonic.

Acquisitions

In April of 2021 Upwave spun out its legacy Instant Insights business.[9]

Pro Bono

Upwave provided pro bono campaign measurement to gauge the overall performance and gather real insights for two Ad Council Campaigns. From August - October 2020 Upwave measured the effectiveness of the Emmy Award winning “Love Has No Labels” campaign. In early 2021 Upwave partnered with Ad Council again, to measure their covid-19 vaccine awareness campaign.[10]

References
  1. "Dotdash Buys Serious Eats And Simply Recipes; Ad Industry Groups Agree On How to Define Hate". AdExchanger. 2020-09-23. Retrieved 2021-06-15.
  2. "Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager". www.mediapost.com. Retrieved 2021-06-15.
  3. Tobin, Ben. "It's not just you: 4 in 5 Americans stressed out from poor office communication". USA TODAY. Retrieved 2021-06-15.
  4. "Daily Research News Online no. 30324 - Survata Rebrands as Upwave, Unveils Google Integration". www.mrweb.com. Retrieved 2021-12-12.
  5. Loizos, Connie. "Survata Surveys Investors, Raises $6 Million Series A". TechCrunch. Retrieved 2015-07-20.
  6. Anthony Ha. "Survata, VidIQ, And Five Other Startups Take The Stage At Founders Den Demo Night". Tech Crunch, 3/19/2013.
  7. Yuliya Chernova. "Y Combinator Grad Survata Looks to Take a Bite Out of Online Research Market". Dow Jones VentureWire, 6/4/2013.
  8. "Survata Announces $6 Million in Series A Funding". www.survata.com. Retrieved 2015-07-20.
  9. "Daily Research News Online no. 31402 - PureSpectrum Buys Upwave's Instant Insights". www.mrweb.com. Retrieved 2021-06-15.
  10. Sanchez, Sabrina (March 30, 2021). "Ad Council and ad tech firms measure COVID-19 vaccine campaign effectiveness". www.campaignlive.com. Retrieved 2021-06-15.

Further reading
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