Surf (detergent)

Surf (known as Sunil in the Netherlands) is a British brand of laundry detergent manufactured and marketed around the world by Unilever, except in the United States, Canada and Puerto Rico, where it has been owned by Sun Products (now Henkel North American Consumer Goods) since 2008.[1]

Surf
Surf logo (Unilever)
Product typeLaundry detergent
OwnerUnilever
Henkel North American Consumer Goods (United States, Canada, Puerto Rico)
CountryUnited Kingdom
Introduced1952 (1952)
Related brandsRinso
MarketsWorldwide

The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers in the United Kingdom. Surf was introduced in the United States in 1959 after Rinso, which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share.

In 1998, January Isaac played Lumen in their 'Wais' commercials series in the Philippines; other characters were Lola Obang (Nina Medina) and her son Lando (Nap Miranda) and their twins Ana and Maria (played by Charice and Charlotte Hermoso from 2004 to 2007.

Present in the Brazilian market since 2003, soap powder is currently sold in the following fragrances: Rosas and Flor de Lis; Hydrangeas and White Flowers; Passion Flower and Daisy; and Cherry Blossom and Lavender. It is also available in the form of liquid soap, in the version Jasmine do Oriente and Flor de Lotus. The Tablet version (Bar) was no longer manufactured in July/2010.

References
  1. "Vestar Capital Partners to acquire Unilever laundry business in U.S., Canada and Puerto Rico for $1.45 billion". Business Wire. 28 July 2008. Retrieved 5 April 2018.


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