Stay in the Dark

"Stay in the Dark" is a song recorded by American musical trio The Band Perry for their unreleased third studio album, My Bad Imagination (2017). Written by Kimberly, Reid and Neil, along with Jenna Andrews and Benny Cassette, the song follows "Comeback Kid" as their second release on the Interscope Records label and was intended to be the lead single for the unreleased album My Bad Imagination.[2] It was released to digital retailers on February 3, 2017 and to American hot adult contemporary radio stations on February 27, 2017.

"Stay in the Dark"
Single by The Band Perry
from the album My Bad Imagination
ReleasedFebruary 3, 2017 (2017-02-03)
Recorded2016
GenrePower pop[1]
Length3:14
Label
Songwriter(s)
Producer(s)Benny Cassette
The Band Perry singles chronology
"Comeback Kid"
(2016)		 "Stay in the Dark"
(2017)		 "The Good Life"
(2019)

Background

In August 2015, The Band Perry released "Live Forever" as the purported lead single for a forthcoming album.[3] The song's strong pop influence "polarized" fans and led to rumors the group was "going pop" and abandoning their roots in country music, which the group later refuted.[4][5] Billboard announced in March 2016 that The Band Perry had parted ways with the Big Machine Label Group due to creative differences regarding their new music.[6] That May, the group announced that they had signed with Interscope Records and were working on a crossover album, titled Heart + Beat, that was scheduled for release in the fall of 2016.[7] Their first single on the new label, "Comeback Kid" was released on August 1, 2016 and became the group's lowest-charting single to date.[8]

Following a few month hiatus, the group announced in February 2017 that they would release their "first pop album", My Bad Imagination, sometime that year.[9] The album will include "Stay in the Dark" but presumably not any previous releases.[9]

Release and promotion

The group teased the release through Instagram posts with the caption, "NEW TRACK TONIGHT", on February 2, 2017.[10] The black and white posts were styled by creative director Nicola Formachetti and photographed by Steven Klein. Featuring a "drastic aesthetic departure" from both the neon-colored promotional art for their scrapped Heart + Beat album and the "muted neutrals" on the cover art for "Comeback Kid", the photos "showcase the band's darker edges," according to Rolling Stone.[11]

"Stay in the Dark" was released to digital retailers though Interscope Records and Mercury Nashville (or Polydor Records in select markets) on February 3, 2017.[12] Despite being recorded during the same sessions as their 2016 single, "Comeback Kid",[4] news outlets are reporting "Stay in the Dark" as the first release from My Bad Imagination.[1][2] Interscope serviced the song to hot adult contemporary radio in the United States on February 27, 2017.[13] With My Bad Imagination being touted as the group's "first pop album,"[1][2] this single marks the group's first pop-exclusive release.

Chart performance

"Stay in the Dark" debuted at number 33 on the Billboard Adult Pop Songs chart dated March 25, 2017 and was the week's highest debut.[14]

Charts
Chart (2017) Peak
position
Sweden Heatseeker (Sverigetopplistan)[15] 18
US Adult Top 40 (Billboard)[16] 23

Release history
Country Date Format Label Ref.
Worldwide February 3, 2017 Digital download
[12]
United States February 27, 2017 Hot adult contemporary Interscope [13]

References
  1. Billboard Staff (February 3, 2017). "The Band Perry Goes Pop on New Song 'Stay in the Dark': Listen". Billboard. Prometheus Global Media. Retrieved March 15, 2017.
  2. Nicholson, Jessica (February 3, 2017). "The Band Perry To Release First Pop Album". MusicRow. Retrieved March 15, 2017.
  3. Watts, Cindy (August 13, 2015). "The Band Perry debuts new single, video". The Tennessean. Gannett Company. Retrieved March 15, 2017.
  4. Parton, Chris (August 2, 2016). "The Band Perry Stage Nashville 'Comeback,' Deny Pop Rumors". Rolling Stone. Wenner Media. Retrieved March 15, 2017.
  5. Dukes, Billy (August 1, 2016). "The Band Perry Are Not 'Going Pop'". Taste of Country. Townsquare Media. Retrieved March 15, 2017.
  6. Stark, Phyllis; Aswad, Jem (March 1, 2016). "The Band Perry Part Ways With Big Machine". Billboard. Prometheus Global Media. Retrieved March 15, 2017.
  7. Whitaker, Sterling (May 12, 2016). "The Band Perry 'Transitioning to Pop' With New Interscope Deal". Taste of Country. Townsquare Media. Retrieved March 15, 2017.
  8. Dukes, Billy (August 1, 2016). "The Band Perry, 'Comeback Kid' [Listen]". Taste of Country. Townsquare Media. Retrieved March 15, 2017.
  9. Tingle, Lauren (February 3, 2017). "The Band Perry Confirm First Pop Album". CMT. Viacom. Retrieved March 15, 2017.
  10. Nelson, Jeff (February 3, 2017). "The Band Perry Goes Pop on Upbeat Crossover Jam 'Stay in the Dark,' Announce New Album". People. Time Inc. Retrieved March 15, 2017.
  11. McKenna, Brittney (February 3, 2017). "Band Perry Plan Pop Album, Share New Song 'Stay in the Dark'". Rolling Stone. Wenner Media. Retrieved March 15, 2017.
  12. "Stay in the Dark - The Band Perry | Release Info". AllMusic. All Media Network. Retrieved March 15, 2017.
  13. "Hot/Modern/AC Future Releases". All Access Media Group. Archived from the original on February 24, 2017. Retrieved March 15, 2017.
  14. "Adult Pop Songs: The Week of March 25, 2017". Billboard. Prometheus Global Media. Retrieved March 15, 2017.
  15. "Veckolista Heatseeker, vecka 6, 2017" (in Swedish). Sverigetopplistan. Retrieved May 9, 2021.
  16. "The Band Perry Chart History (Adult Pop Songs)". Billboard. Retrieved April 25, 2017.
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