Republic Biscuit Corporation

Republic Biscuit Corporation (d/b/a Rebisco) is a Philippine private multinational snack food company headquartered in Ortigas Center, Pasig. It was founded in 1963 by Jacinto Ng.[1]

Republic Biscuit Corporation
Rebisco
FormerlyEngland Biscuit Factory (1963–1972)
TypePrivate
IndustryFood processing
FoundedAugust 15, 1963 (1963-08-15)
FounderJacinto Ng
Headquarters38/F Joy-Nostalg Center, No. 17 ADB Avenue, Ortigas Center,
Pasig, Metro Manila
,
Philippines
Area served
Worldwide
Key people
Products
DivisionsRebisco Foundation, Inc.
Subsidiaries
  • JBC Food Corporation
  • Suncrest Foods, Inc.
  • Multirich Foods Corporation
  • SPI Corporation
  • Agripacific Corporation
  • SFI Multimix Corporation
  • Omnipack Industrial Corporation
  • SFI Fresh Bakers Corporation
  • RBC Best Baker Foods, Inc.
  • Rebisco Vietnam Ltd.
  • Asia United Bank Corporation
Websitewww.rebisco.com.ph

History

Rebisco was founded on August 15, 1963, as England Biscuit Factory, producing biscuits from a tiny, rented second-hand bakery located at F. Blumentritt Street corner M. Salvador Street in the then-municipality of San Juan[2] with only US$5,000 in start-up (approximately ₱15,000 to ₱20,000). The company's first products were Krema (cream-filled crackers) and Sodatine (plain crackers). Eventually, the company moved out of its San Juan site to a new and more spacious factory in Novaliches, Quezon City.

In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation (Rebisco) and adopted a new image. In 1983, Krema was relaunched as Rebisco Cream Sandwich, that became the flagship product of the company. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation (JBC) in 1989; Suncrest Foods, Inc. (SFI) in 1995; Multirich Foods Corporation (MFC) in 1999; and Pinnacle Foods, Inc. (PFI) in 2000. In 2003, Rebisco acquired Storck Products, Inc. (SPI), which previously produced confectionery products under license from August Storck, and later renamed the division as SPI Corporation.[3][4]

In 2006, Rebisco entered the chocolate segment with the launch of its own chocolate bar brand Choco Mucho. In 2009, Rebisco Foundation, Inc. (RFI) and the company's corporate office at the Joy-Nostalg Center in Pasig were both established.

In 2012, the company began operations in the global market with the launch of Rebisco Vietnam Ltd., offering Rebisco Extreme biscuits in chocolate and mocha flavors as their first product, with its international factory was opened in 2015, in Ho Chi Minh City, Vietnam, marking the first Rebisco branch outside the Philippines.[5] In 2015, Agripacific Corporation (APC) was established when the company ventured into the flour mill and oil business, and in the same year, Rebisco entered the ice cream segment with the acquisition of Creamline Dairy Corporation and would be renamed as SFI Multimix Corporation.

In 2016, the manufacture of quality chips from Pinnacle Foods, Inc. were moved to Suncrest Foods, Inc.

In celebration of its 55th anniversary, in 2018, the company opened its first community retail store Snacks To-Go.[6][7][8]

In 2022, ahead of its 60th anniversary, the company entered the beverage market as the official Philippine importer of Thai beverage company Ichitan.[9][10]

Products
Rebisco crackers

Rebisco products include biscuits, crackers, cookies, wafers, cakes, donuts, breads, candies, lollipops, chewing gums, jellies, chips, chocolates, creampastes, nuts, peas, seeds, ice cream, beverages, cooking oils, flours and baking mixes. It has been exported across Asia, the Middle East, Europe, Africa, Oceania and the Americas.[11][12]

Operations

Rebisco has its corporate office at 38/F Joy-Nostalg Center, located in No. 17 ADB Avenue, Ortigas Center, Pasig, with its factory is located in 57 General Luis St., Novaliches, Quezon City, Metro Manila, Philippines. As of 2023, the company operates in 48 countries worldwide.[13][14]

Subsidiaries
  • Rebisco Group of Companies
    • Republic Biscuit Corporation (division)
    • JBC Food Corporation
    • Suncrest Foods, Inc.
    • Multirich Foods Corporation
    • SPI Corporation (formerly Storck Products, Inc.)
    • Agripacific Corporation
    • SFI Multimix Corporation (formerly Creamline Dairy Corporation)
    • Omnipack Industrial Corporation
    • SFI Fresh Bakers Corporation
    • RBC Best Baker Foods, Inc.
    • Asia United Bank Corporation
  • Rebisco Foundation, Inc.
  • Rebisco Vietnam Ltd.

Former subsidiary
  • Pinnacle Foods, Inc. (closed in 2016)

Sports

Other developments

On February 21, 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.[17]

References
  1. "PH Rebisco's founder is top taxpayer for 2014". Rappler. December 18, 2015. Retrieved October 12, 2023.
  2. "The England Biscuit factory was established on August 15, 1963..." Rebisco - Facebook. August 8, 2016. Retrieved October 11, 2023.
  3. "What happened to favorite candies of the past?". Philippine Daily Inquirer. November 4, 2011. Retrieved October 11, 2023.
  4. "Remembering Storck: or how a menthol candy became a "Cool Kasama" to everyone". nimblefeeble.blogspot.com. June 11, 2017. Retrieved October 11, 2023.
  5. "The inauguration of REBISCO VIETNAM Plant". baoveauviet.vn. November 29, 2017. Retrieved October 11, 2023.
  6. "We recently celebrated its initial opening of our first community retail store..." Rebisco - Facebook. June 19, 2018. Retrieved October 11, 2023.
  7. "Rebisco marks 55 years in business". Chasingcuriousalice. Retrieved October 11, 2023.
  8. "Rebisco Well-loved Snack Leader Celebrates 55th Anniversary". One Proud Momma. August 5, 2018. Retrieved October 11, 2023.
  9. "Thai green tea maker Ichitan sees revenues rising in H2 2022, set eye on expanding into Philippines". Thai Enquirer. August 24, 2022. Retrieved October 11, 2023.
  10. "Ichitan Hadir di Filipina". Ichitan Indonesia. September 26, 2022. Retrieved October 11, 2023.
  11. "Partner With Us". Rebisco. Retrieved October 8, 2023.
  12. "The Rebisco Family: Bringing 60 Years of Delight to Filipino Families". Rebisco. July 30, 2023. Retrieved October 8, 2023.
  13. "Rebisco Goes Global". The Kitchen Goddess. November 25, 2018. Retrieved October 11, 2023.
  14. "Rebisco Spreading the Love for Filipino-made Snacks Globally". One Proud Momma. December 1, 2018. Retrieved October 11, 2023.
  15. Terrado, Reuben (May 13, 2017). "Rebisco-PSL coach Francis Vicente keeps modest expectations in Asian Women's Club tilt". Sports Interactive Network. Retrieved September 16, 2023.
  16. Agcaoili, Lance (November 23, 2018). "Kings' Montessori caps perfect run to RVL title with rout of Hawaii side". Sports Interactive Network. Retrieved September 16, 2023.
  17. "Y&R Philippines wins Rebisco global branding work". Adobo Magazine. February 21, 2011. Retrieved October 11, 2023.
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