Premium-Cola

Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine.[1]

Premium-Cola
ManufacturerInteressengruppe Premium
Related productsAfri-Cola
Websiteofficial homepage

The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola.

This German brand, founded in 1931, had just been bought by Mineralbrunnen Überkingen-Teinach AG in 1999, which then changed the recipe. The new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L) and the potent taste was softened, in order to meet the taste of a wider variety of customers.

The protests of the "Interessengruppe Premium" began to produce the original recipe cola on their own and named it Premium-Cola.

To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed: malic acid which was replaced with phosphoric acid.

See also
  • Semco, a Brazilian company that is operated by similar structures

References
  1. Business, We Dream (2023-02-20). "PREMIUM COLA". We Dream Business. Retrieved 2023-02-20. {{cite web}}: |last= has generic name (help)
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