PopCorners
PopCorners is an American snack brand owned by PepsiCo.
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 Closeup of the white cheddar flavor of PopCorners | |
| Founder | Joseph Sequenzia |
|---|---|
| Products | Popcorn-based snacks |
| Parent | PepsiCo |
| Website | popcorners |
History
PopCorners was founded by Joseph Sequenzia's firm milk*, which launched the snack line for Medora Snacks (Ideal Snacks). Naming the product, writing their go-to business and marketing plan starting with JetBlue[1] and ultimately rolling out the entire line of products that culminated in a sale of the business to private equity firm Permira in 2015.[2] PopCorners (BFY Brands) was acquired by Pepsi in Dec 2019.[3]
Advertising
They are noted for an advertisement during Super Bowl LVII, which was a spoof of Breaking Bad.[4][5]
References
- LLC, Medora Snacks. "PopCorners™, The New Shape of Popcorn™ Flies Nationwide on all JetBlue Flights". www.prnewswire.com. Retrieved 2020-06-16.
- "Private equity firm buys PopCorners". www.foodbusinessnews.net. Retrieved 2020-06-16.
- "PepsiCo (PEP) to Acquire BFY Brands". StreetInsider.com. Retrieved 2020-06-16.
- King, Scott. "Bryan Cranston Talks PopCorners Super Bowl Ad, 'Breaking Bad', And More". Forbes.
- "See Walter White and Jesse Pinkman 'cooking' in PopCorners' Super Bowl LVII ad". The Drum.
External links
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