PedidosYa
PedidosYa is a Uruguayan multinational online food ordering and delivery service based in Montevideo, Uruguay. Founded in 2009 and acquired by Delivery Hero in 2014, the company operates in 15 Latin American countries.[1]
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Type | Privately held company |
---|---|
Industry | Online food ordering |
Founded | 2009 |
Founder | Ariel Burschtin Álvaro García Ruben Sosenke |
Headquarters | Montevideo, Uruguay |
Area served | 15 countries |
Services | Food delivery |
Owner | Delivery Hero (70%) |
Website | www |
In 2020, the company launched PedidosYa Market, a series of dark stores for online purchases, with local pickup and home delivery, which as of May 2022 had 170 stores in 13 Latin American countries.[2][3]
History
Pedidos Ya was founded in 2009 by Ariel Burschtin, Álvaro García and Ruben Sosenke, three students from Universidad ORT Uruguay, who had presented the idea of a web page to easily order chivitos as part of a university project in 2008.[4]

In 2008 they presented the project to the National Agency for Research and Innovation (ANII), which granted them a subsidy of US$20,000, and a year later the first online platform prototype with 40 restaurants was launched in Uruguay.[5] In addition, Fondo Emprender granted an initial capital of US$50,000.[6] It quickly expanded into Argentina and Chile, and by 2011, the company was already operating in Brazil, Colombia, Venezuela, and Peru.[7] Later it began to operate in Ecuador, Paraguay, Puerto Rico, Panamá and Mexico.[8] In 2011 the company received an investment from the London-based venture capital firm Atomico and Kaszek.[9]
In 2014, PedidosYa was acquired 70% by the German company Delivery Hero.[10] In 2016 it began to allow online payments.[11] In June 2017, it was listed on the Frankfurt Stock Exchange with a value of US$ 5,140 million.[12] This year it underwent a rebranding.[13]
In April 2020, within the framework of the COVID-19 pandemic, the company opened the first PedidosYa Market dark store in Montevideo, to be expanded to Argentina and Chile the following month.[14] In September, PedidosYa acquired Glovo's operations in Latin America, following its acquisition by Delivery Hero.[15][16]
Locations
As of April 2023, PedidosYa operated in 15 countries across Latin America.[17]
References
- Redacción. "Delivery Hero compra PedidosYa". El Observador. Retrieved 2023-04-30.
- "PedidosYa Market cumple 2 años y continúa revolucionando la manera de hacer las compras". Montevideo Portal (in Spanish). Retrieved 2023-04-30.
- "Esos modernos mercados de barrio (PedidosYa Market abre cinco nuevos locales en MVD)". infonegocios.biz. Retrieved 2023-04-30.
- "El menú está on line". 2012-02-21. Archived from the original on 2012-02-21. Retrieved 2023-04-30.
- "PedidosYa - Kit de prensa" (PDF).
- "El emprendimiento Pedidos Ya! recibe apoyo de inversores - Universidad ORT Uruguay". www.ort.edu.uy. Retrieved 2023-04-30.
- "Los creadores de PedidosYa cuentan el éxito de su app". 2018-09-11. Archived from the original on 2018-09-11. Retrieved 2023-04-30.
- "La "multilatina" que va por más: PedidosYa sumó México y llega a 7.000 restaurantes". infonegocios.biz. Retrieved 2023-04-30.
- "Los secretos de PedidosYa, la empresa uruguaya que conquistó la Argentina con el celular". LA NACION (in Spanish). 2019-08-07. Retrieved 2023-04-30.
- "Se mueve el food delivery online en Latam: Delivery Hero adquiere PedidosYa". PulsoSocial (in Spanish). 2014-06-26. Retrieved 2023-04-30.
- "PedidosYa en 11 años llegó a valer US$ 2.000 millones (y desde la empresa afirman que es solo el comienzo)". infonegocios.biz. Retrieved 2023-04-30.
- "Delivery Hero, empresa socia de PedidosYa, cotizó en la Bolsa de Frankfurt - Universidad ORT Uruguay". www.ort.edu.uy. Retrieved 2023-04-30.
- "En el mes que se pide más delivery, PedidosYa renovó su imagen". infonegocios.biz. Retrieved 2023-04-30.
- "Dos años de shoppers que le pusieron ritmo a la calle (PedidosYa Market continúa revolucionando el modo de comprar)". infonegocios.biz. Retrieved 2023-04-30.
- Redacción. "PedidosYa compró Glovo en América Latina por US$ 201 millones". El Observador. Retrieved 2023-04-30.
- "Los planes de expansión de PedidosYa, la empresa de delivery que nació en Uruguay y tiene a un argentino como CEO". LA NACION (in Spanish). 2021-06-15. Retrieved 2023-04-30.
- Redacción. "Havas Latam le da la bienvenida a PedidosYa en 15 países". El Observador. Retrieved 2023-04-30.
- "Avanza una polémica iniciativa para regular a Rappi y Pedidos Ya en la provincia de Buenos Aires". infobae (in European Spanish).
- "PedidosYa llega con su Market a Cochabamba". Opinión (newspaper) (in Spanish). 24 February 2021.
- "PedidosYa, el unicornio que revolucionó el quick commerce en la región cumple 13 años".
- "PedidosYa launches dark grocery store in Dominican Republic". Contxto. 8 September 2020.
- "Un crecimiento del 85% logra la plataforma Pedidos Ya en su segundo año de presencia en Ecuador".
- "Delivery Hero concluye la adquisición de la salvadoreña Hugo y lo integra en Pedidos ya".
- "PedidosYa celebra su segundo aniversario en Guatemala".
- "Así crece PedidosYa Market en el rubro de delivery".
- "Delivery Hero concluye la adquisición de la salvadoreña Hugo y lo integra en PedidosYa". Estrategia & Negocios (in Spanish).
- "Pedidos Ya suma como Nuevo método de pago en la entrega".
- "PedidosYa Market el super 100% digital que llegó hace dos años a Paraguay".
- "PedidosYa apunta a abrir operaciones en hasta 10 ciudades peruanas en 2022".
- "Repartidores de PedidosYa pararon el fin de semana con alta convocatoria y evalúan más medidas contra la empresa". LARED21 (in Spanish). 3 January 2023.
- "Cuatro datos que distinguen al delivery en Venezuela según PedidosYa". El Estímulo (in Spanish). 28 October 2022.