PedidosYa

PedidosYa is a Uruguayan multinational online food ordering and delivery service based in Montevideo, Uruguay. Founded in 2009 and acquired by Delivery Hero in 2014, the company operates in 15 Latin American countries.[1]

PedidosYa
TypePrivately held company
IndustryOnline food ordering
Founded2009 (2009)
FounderAriel Burschtin
Álvaro García
Ruben Sosenke
HeadquartersMontevideo, Uruguay
Area served
15 countries
ServicesFood delivery
OwnerDelivery Hero (70%)
Websitewww.pedidosya.com

In 2020, the company launched PedidosYa Market, a series of dark stores for online purchases, with local pickup and home delivery, which as of May 2022 had 170 stores in 13 Latin American countries.[2][3]

History

Pedidos Ya was founded in 2009 by Ariel Burschtin, Álvaro García and Ruben Sosenke, three students from Universidad ORT Uruguay, who had presented the idea of a web page to easily order chivitos as part of a university project in 2008.[4]

First company logo

In 2008 they presented the project to the National Agency for Research and Innovation (ANII), which granted them a subsidy of US$20,000, and a year later the first online platform prototype with 40 restaurants was launched in Uruguay.[5] In addition, Fondo Emprender granted an initial capital of US$50,000.[6] It quickly expanded into Argentina and Chile, and by 2011, the company was already operating in Brazil, Colombia, Venezuela, and Peru.[7] Later it began to operate in Ecuador, Paraguay, Puerto Rico, Panamá and Mexico.[8] In 2011 the company received an investment from the London-based venture capital firm Atomico and Kaszek.[9]

In 2014, PedidosYa was acquired 70% by the German company Delivery Hero.[10] In 2016 it began to allow online payments.[11] In June 2017, it was listed on the Frankfurt Stock Exchange with a value of US$ 5,140 million.[12] This year it underwent a rebranding.[13]

In April 2020, within the framework of the COVID-19 pandemic, the company opened the first PedidosYa Market dark store in Montevideo, to be expanded to Argentina and Chile the following month.[14] In September, PedidosYa acquired Glovo's operations in Latin America, following its acquisition by Delivery Hero.[15][16]

Locations

As of April 2023, PedidosYa operated in 15 countries across Latin America.[17]

References
  1. Redacción. "Delivery Hero compra PedidosYa". El Observador. Retrieved 2023-04-30.
  2. "PedidosYa Market cumple 2 años y continúa revolucionando la manera de hacer las compras". Montevideo Portal (in Spanish). Retrieved 2023-04-30.
  3. "Esos modernos mercados de barrio (PedidosYa Market abre cinco nuevos locales en MVD)". infonegocios.biz. Retrieved 2023-04-30.
  4. "El menú está on line". 2012-02-21. Archived from the original on 2012-02-21. Retrieved 2023-04-30.
  5. "PedidosYa - Kit de prensa" (PDF).
  6. "El emprendimiento Pedidos Ya! recibe apoyo de inversores - Universidad ORT Uruguay". www.ort.edu.uy. Retrieved 2023-04-30.
  7. "Los creadores de PedidosYa cuentan el éxito de su app". 2018-09-11. Archived from the original on 2018-09-11. Retrieved 2023-04-30.
  8. "La "multilatina" que va por más: PedidosYa sumó México y llega a 7.000 restaurantes". infonegocios.biz. Retrieved 2023-04-30.
  9. "Los secretos de PedidosYa, la empresa uruguaya que conquistó la Argentina con el celular". LA NACION (in Spanish). 2019-08-07. Retrieved 2023-04-30.
  10. "Se mueve el food delivery online en Latam: Delivery Hero adquiere PedidosYa". PulsoSocial (in Spanish). 2014-06-26. Retrieved 2023-04-30.
  11. "PedidosYa en 11 años llegó a valer US$ 2.000 millones (y desde la empresa afirman que es solo el comienzo)". infonegocios.biz. Retrieved 2023-04-30.
  12. "Delivery Hero, empresa socia de PedidosYa, cotizó en la Bolsa de Frankfurt - Universidad ORT Uruguay". www.ort.edu.uy. Retrieved 2023-04-30.
  13. "En el mes que se pide más delivery, PedidosYa renovó su imagen". infonegocios.biz. Retrieved 2023-04-30.
  14. "Dos años de shoppers que le pusieron ritmo a la calle (PedidosYa Market continúa revolucionando el modo de comprar)". infonegocios.biz. Retrieved 2023-04-30.
  15. Redacción. "PedidosYa compró Glovo en América Latina por US$ 201 millones". El Observador. Retrieved 2023-04-30.
  16. "Los planes de expansión de PedidosYa, la empresa de delivery que nació en Uruguay y tiene a un argentino como CEO". LA NACION (in Spanish). 2021-06-15. Retrieved 2023-04-30.
  17. Redacción. "Havas Latam le da la bienvenida a PedidosYa en 15 países". El Observador. Retrieved 2023-04-30.
  18. "Avanza una polémica iniciativa para regular a Rappi y Pedidos Ya en la provincia de Buenos Aires". infobae (in European Spanish).
  19. "PedidosYa llega con su Market a Cochabamba". Opinión (newspaper) (in Spanish). 24 February 2021.
  20. "PedidosYa, el unicornio que revolucionó el quick commerce en la región cumple 13 años".
  21. "PedidosYa launches dark grocery store in Dominican Republic". Contxto. 8 September 2020.
  22. "Un crecimiento del 85% logra la plataforma Pedidos Ya en su segundo año de presencia en Ecuador".
  23. "Delivery Hero concluye la adquisición de la salvadoreña Hugo y lo integra en Pedidos ya".
  24. "PedidosYa celebra su segundo aniversario en Guatemala".
  25. "Así crece PedidosYa Market en el rubro de delivery".
  26. "Delivery Hero concluye la adquisición de la salvadoreña Hugo y lo integra en PedidosYa". Estrategia & Negocios (in Spanish).
  27. "Pedidos Ya suma como Nuevo método de pago en la entrega".
  28. "PedidosYa Market el super 100% digital que llegó hace dos años a Paraguay".
  29. "PedidosYa apunta a abrir operaciones en hasta 10 ciudades peruanas en 2022".
  30. "Repartidores de PedidosYa pararon el fin de semana con alta convocatoria y evalúan más medidas contra la empresa". LARED21 (in Spanish). 3 January 2023.
  31. "Cuatro datos que distinguen al delivery en Venezuela según PedidosYa". El Estímulo (in Spanish). 28 October 2022.
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