Outfox the Market
Outfox the Market, the trading name of Foxglove Energy Supply, is a British energy supplier based in Leicester, United Kingdom. It was founded in 2017.
History
In 2019, the Advertising Standards Authority upheld a complaint against Outfox the Market, which forbade it from publishing false claims to the cheapest supplier in the UK, or the cheapest green energy supplier in the UK.[1]
In 2021, it came top in a Which? customer satisfaction survey.[2][3] In July 2022, it came second in a survey by Citizens Advice.[4] However, later in the same month, energy regulator Ofgem criticised the company for failing to take action on customer's direct debit problems.[5]
In December 2022, Ofgem served the company with a notice of failure to comply with a confirmed Provisional Order within the meaning of section 25 of the Electricity Act 1989 and section 28 of the Gas Act 1986.[6] The notice, issued because of Ofgem's concerns over the company's financial viability, forbade Foxglove from taking on any new customers, or taking any money out of the company.
References
- "ASA Ruling on Outfox the Market Ltd". Advertising Standards Authority. 25 September 2019. Retrieved 21 February 2023.
- Riaz, Saleha (25 January 2021). "Upstart supplier Outfox the Market beats British Gas, EDF in customer satisfaction survey". Yahoo Finance UK. Retrieved 21 February 2023.
- "Outfox 'changed philosophy' after 'period of turbulence'". Utility Week.
- Lawson, Alex (1 July 2022). "UK energy supplier customer service plunges to new low, survey finds". The Guardian. Retrieved 21 February 2023.
- Lawson, Alex (13 July 2022). "Ofgem tells energy firms to take urgent action to fix direct debit problems". The Guardian. Retrieved 21 February 2023.
- "Foxglove Energy Supply Ltd: Provisional Order July 2022". Ofgem. Retrieved 21 February 2023.