Mr. Gatti's Pizza

Mr Gatti's Pizza is a Southern and Southeastern United States pizza-buffet chain.[1] The corporate offices are in Fort Worth, Texas.

Mr Gatti’s Pizza
TypePrivate
IndustryRestaurant
Founded1964 (1964) in Stephenville, Texas, USA
FounderJames Eure
HeadquartersFort Worth, Texas, USA
Number of locations
120 (Open and in development)
Areas served
Southern United States
ProductsPizza Delivery, Salad bar, Pizza Buffet, Pizza Pickup, Family Entertainment
OwnerSovrano LLC
Websitemrgattispizza.com

History

In 1964, retired Air Force Lieutenant Colonel James R. Eure opened a pizza and hamburger restaurant in his hometown of Stephenville, Texas.[2] He and his wife moved to Austin, Texas; and in 1969, he opened a pizza restaurant in Austin under the name, "The Pizza Place." In order to identify themselves from the rest of the pizza places, Eure undertook a naming contest. Eure's wife's maiden name was Gatti, which soon won out over many other proposed names and The Pizza Place was renamed Mr. Gatti's Pizza.[3]

In 1974, Eure sold his chain of 18 Mr. Gatti's restaurants to a group of investors but held on to a few franchises. The investors worked with Eure in helping the company grow by establishing in Texas and many other states.[4] The chain has since changed hands a number of times.

By the 1980s, Mr. Gatti's took on a more modern look by adding a game room and a buffet bar into many of its restaurants.[3]

In the 1990s, Mr. Gatti's had expanded its game room concept (which at that time, the concept was titled "GattiLand") by adding more arcade games and bumper cars into most of its newer restaurants, with an orange-canopy entrance to the game room saying "Welcome to GattiLand - Family Fun & Games". Notable locations using this modified concept are two locations in Louisville, Kentucky,[5] Abilene, Texas,[6]Spartanburg, South Carolina,[7] and Round Rock, Texas.

In 1997, Mr. Gatti's created a new concept called "GattiTown". The first store to use this concept opened in the Oak Hill area of Austin that year.[8] The restaurant's design was patterned after Main Street, U.S.A., and was complete with a buffet, several dining and party rooms, and a Midway game room, which featured many arcade games plus a large carousel.

Gatti's Pizza located in Portsmouth, Ohio.

Turn of millennium

Some Gatti's Pizza locations are branded under the GattiTown name; these are based on the Family Entertainment Concept (FEC) with a larger physical footprint and a dedicated gaming and attraction based midway.[3] In 2004, Blue Sage Capital bought the chain.[1] Three years later in 2007, Blue Sage renamed Mr. Gatti's as Gatti's Pizza to reflect current trends.[4] In 2011, Blue Sage announced that they would construct four new super-sized Gatti's restaurants based on their GattiTown model. The new locations were between 45,000 and 60,000 square feet. In addition, typical features included bumpers cars, go-karts, miniature golf, and miniature bowling. Those locations are based in Clearwater, Florida; El Paso, Texas; Lafayette, Louisiana; Oklahoma City, Oklahoma; and Sugar Land, Texas. They were all expected to open by late 2011. In addition, two former Gatti's Pizza restaurants were scheduled for renovation into smaller-sized variants of the GattiTown model in Corbin and Lexington, Kentucky. Completion of the renovations was expected by late 2014.[9]

In June 2015, Blue Sage sold Gatti's Pizza to Sovrano, LLC for an undisclosed amount with Michael Poates, president of Sovrano, being appointed president and CEO of Mr Gatti's.[10] In February 2016, Sovrano, LLC renamed Gatti's Pizza back to Mr. Gatti's Pizza due to only 30% of Google searches using the rebranded "Gatti's Pizza's" moniker. [11]

In January 2019, Fort Worth-based Sovrano LLC, the owner of Mr. Gatti's Pizza, filed for Chapter 11 bankruptcy protection in U.S. Bankruptcy Court for the Northern District of Texas, claiming liabilities of $10 million to $50 million.[12] Approximately 70 locations in eight states remained in business, six months before the COVID-19 pandemic began.[13]

See also

References
  1. "Blue Sage Capital buys Mr. Gatti's pizza chain". PizzamarketPlace.com. Archived from the original on July 8, 2007. Retrieved May 31, 2007.
  2. Gatti's Pizza Handbook, Page 3.
  3. "A History Of Causing Cravings". Gatti's Pizza. Archived from the original on September 24, 2009.
  4. Gatti's Pizza Handbook, Page 4.
  5. "Huge Gattiland restaurant opens on Outer Loop". Louisville Business First. May 26, 1997.
  6. stores.gattispizza.com/location/abilene/gameroom/
  7. Dalton, Robert W. (September 21, 1997). "A SIGN OF CHANGE Camp family hoping to redefine the pizza dining experience with a new huge family restaurant NEW DIRECTION FOR MR. GATTI'S". Spartanburg Herald-Journal.
  8. "GattiTown : Environmental Graphics : Studio | Peteet Design". www.spdaustin.com.
  9. "Gatti's Pizza orders 4 new stores, extra-large". Austin Business Journal. January 24, 2011. Retrieved July 27, 2011.
  10. "Gatti's Pizza Acquired by Sovrano, LLC". Pizza Today. June 8, 2015.
  11. Kezar, Korri (February 26, 2016). "Pizza chain's owners are putting the Mr. back in Gatti's". The Business Journals. Archived from the original on June 29, 2023. Retrieved June 29, 2023.
  12. Hawkins, Lori (January 10, 2019). "Mr. Gatti's Pizza files for bankruptcy protection". Austin American-Statesman.
  13. "Locations". Gatti's Pizza. Retrieved September 1, 2019.

Further reading
  • Official website
  • Pizza Franchise website
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