Dodo Pizza

Dodo Pizza is a Russian pizza delivery franchise founded in 2011 by Fyodor Ovchinnikov. The corporation was founded in Syktyvkar, Russia. Its headquarters are also in Syktyvkar, as well as in Moscow.

Dodo Pizza
TypePrivate
Industry
Founded2011 (2011) in Syktyvkar, Komi Republic, Russia
Founders
  • Fyodor Ovchinnikov
Headquarters
Moscow
,
Russia
Number of locations
Increase 902
(21 March 2023)
Area served
Worldwide
Key people
Fyodor Ovchinnikov
(CEO)
Websitedodobrands.io
Fyodor Ovchinnikov in 2020

As of July 2023, the company has 841 pizzerias in Russia and 90 in 17 other countries (Kazakhstan, Tajikistan, United Kingdom, Germany, Nigeria, Vietnam,[1] China, Estonia, Lithuania, Romania, Slovenia, Belarus, Uzbekistan, Kyrgyzstan, UAE and Poland[2]). It's the largest pizza chain in Russia and Kazakhstan and one of Europe's fastest-growing restaurant chains.[3]

Operations

Ovchinnikov states that the company views itself as an IT-driven retail company based on the principle of transparency.[4] Dodo Pizza uses a cloud-based system known as Dodo IS that collects and processes operations data, reports real-time business analytics, and helps kitchen and delivery staff to be more efficient by allowing for more informed decision-making.[5]

History

In 2014, the company ran the largest crowdfunding initiative in Russia to date, raising over $2 million from 180 private investors. Dodo also made headlines from Washington to Tokyo with what it billed as the world's first commercial delivery of pizzas by drone, to customers in the central square in Syktyvkar.[6]

In September 2018, Fyodor Ovchinnikov announced that the chain would grow its IT team from 60 to 250 developers in two years,[7] and by October 2019, Dodo Pizza has doubled it.[8]

According to the chain's public Top Pizza Shop Sales Ranking, the best-performing Dodo Pizza store in Novy Urengoy, Russia netted $166,086 in sales in March 2019.[9]

In 2018, Dodo Pizza sold the franchise rights for Nigeria to Quality Foods Africa, the same group of British investors that brought Krispy Kreme to that continent's most populous country. The first of a planned 20 Dodos will open in October 2019 in Lagos.[10]

In 2019, Dodo Pizza opened a cashless pizza store in China, its “primary market of the future” along with Britain.[11] In November 2019, the company received GRLC Distinction Award for Innovation at Global Restaurant Leadership Conference in Singapore.[12]

In 2019, the company planned to add 1,000 pizza shops in Europe, Asia and Africa over the next five years and to hit $500 million in network revenue by 2021 and $1 billion by 2024.[13]

In 2022, the founder of the network announced that the network would leave Great Britain, which included 5 Dodo Pizza outlets. One of the reasons for the network's problems was the economic sanctions imposed on Russia after its invasion of Ukraine, but British branches had already experienced declines in turnover.[14]

See also

References
  1. "Dodo Brands в 2021 году увеличила продажи на 56% до 40,2 млрд рублей" (in Russian). Интерфакс. 2022-01-03.
  2. "Ukraina Ukrainą, a rosyjska Dodo Pizza rozpycha się po Warszawie" (in Polish). Bezprawnik. 2022-03-10.
  3. "Russia's Pizza King Wants to Use the Cloud to Take Over the World". Bloomberg.com. 14 October 2019. Retrieved 2019-10-21.
  4. A.I, Kaiten (2018-06-29). "Why Dodo Pizza started using Kaiten instead of Trello & Jira tandem". Medium. Retrieved 2019-03-01.
  5. bighospitality.co.uk. "Russian-based tech-focused pizzeria brand Dodo to come alive in Coventry". bighospitality.co.uk. Retrieved 2019-04-25.
  6. Shah, Khushbu (2014-06-23). "Russian Pizzeria Launches Drone Delivery Service". Eater. Retrieved 2019-10-21.
  7. "Big hairy goal: from 49 to 250 developers in two years". Dodo Pizza Story. 2018-09-07. Retrieved 2019-04-25.
  8. "Russia's Pizza King Wants to Use the Cloud to Take Over the World". Bloomberg. 14 October 2019. Retrieved 2019-10-21.
  9. "What are the top pizzerias in sales?". Dodo Pizza Story. Retrieved 2019-04-25.
  10. "Russia's Pizza King Wants to Use the Cloud to Take Over the World". Bloomberg. 14 October 2019. Retrieved 2019-10-21.
  11. "Dodo Pizza in China: reinventing the pizza business for the world's largest market". Dodo Pizza Story. 2019-09-06. Retrieved 2019-10-21.
  12. "4 companies awarded the global restaurant industry's highest honor". Global Restaurant Leadership Conference. Retrieved 2019-11-08.
  13. "Russia's Pizza King Wants to Use the Cloud to Take Over the World". Bloomberg. 14 October 2019. Retrieved 2019-10-21.
  14. "Rosyjska Dodo Pizza znika z Wielkiej Brytanii i ma problemy w Rosji. Sieć nadal działa w Polsce". bezprawnik.pl. 5 March 2022. Retrieved 2022-03-10.
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