Mayfair (cigarette)

Mayfair is an English brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.

Mayfair
An old English pack of Mayfair cigarettes, with a UK text warning at the bottom of the pack.
Product typeCigarette
Produced byGallaher Group, a subsidiary of Japan Tobacco
CountryUnited Kingdom
Introduced1992 (1992)
MarketsSee Markets
Tagline"A good smoke at a fair price"
Carcinogenicity: IARC group 1

History

Mayfair was launched in 1992 with the slogan "A good smoke at a fair price".[1] The brand is Gallaher Group's leading value cigarette brand.[2] Mayfair is one of the least expensive cigarette brands in the UK, despite its name presumably being chosen to evoke the glamour of Mayfair, the famous London district.[1]

By 2007 Mayfair had become the second most popular cigarette brand in the UK, with total sales of £663 million.[3]

In 2012, the brand's 20th anniversary, JTI introduced a limited edition pack, from 1 August, for two months only, with packs feature a modern new background and a 3-D crest, as well as the introduction of a "20 Years of Quality" message on-pack and a coloured inner foil.[4]

Markets

Mayfair is mainly sold in the United Kingdom and Ireland, but also is, or was, in Austria, Portugal, Spain, Italy, Poland, Greece, Australia and Canada.[5][6][7]

Products

The brand is available in seven versions; Mayfair White King Size, Mayfair Original Blue King Size and Superkings, Mayfair Sky Blue King Size and Superkings. Mayfair also did a Menthol cigarette called Mayfair Green, sold in King Size and Superkings, until they got discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative.[8]

See also

References
  1. "www.tobaccopapers.com" (PDF). tobaccopapers.com.
  2. "gallaher-group.com". gallaher-group.com.
  3. "Ban prompts dip in cigarette sales". independent.co.uk. 26 February 2008. Archived from the original on 2022-05-12.
  4. "Mayfair cigarettes celebrate 20 birthday". 2 August 2012.
  5. "BrandMayfair - Cigarettes Pedia". www.cigarettespedia.com.
  6. "Mayfair". www.zigsam.at.
  7. "Brands".
  8. "gallaher-group.com". gallaher-group.com.
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