Masters of Scale
Masters of Scale is a multimedia platform that provides entrepreneurial learning and education. It is owned and produced by WaitWhat, the media company founded and led by former TED executives June Cohen and Deron Triff. In 2017, Masters of Scale launched as a business and leadership podcast hosted by Reid Hoffman, the co-founder of LinkedIn and partner at Greylock Partners.[1] Masters of Scale aims to “democratize entrepreneurship” and has since extended into multiple audio series, a learning app, a book, and events. Podcast guests have included President Barack Obama, Airbnb co-founder and CEO Brian Chesky, Netflix co-founder Reed Hastings, Uber CEO Dara Khosrowshahi, Huffington Post & Thrive Global founder Arianna Huffington, and Ariel Investments co-CEO Mellody Hobson.
| Masters of Scale | |
|---|---|
 | |
| Presentation | |
| Hosted by | Reid Hoffman |
| Genre | Business |
| Language | English |
| Updates | Weekly |
| Production | |
| No. of seasons | 13 (as of May 30, 2023) |
| No. of episodes | 250+ |
| Publication | |
| Original release | May 3, 2017 |
| Provider | WaitWhat |
| Related | |
| Website | mastersofscale |
History
Executive producers Deron Triff and June Cohen approached Reid Hoffman with the idea for the podcast, pitching it as a way of "sharing his ideas on scale in a way that could, well, scale."[2] The first episode of Masters of Scale, featuring Airbnb CEO and cofounder Brian Chesky, aired on May 3, 2017.[1]
In 2018, Masters of Scale was the first American media program to commit to a 50/50 gender balance for guests.[3][4] Hoffman told Quartz: "Silicon Valley prides itself on being a meritocracy, but the data shows it's not. [Masters of Scale] launched with and maintained our commitment to a 50/50 gender balance of guests on each season. It's important to not just talk about this topic, but to take action ... set an example."[3]
In March 2020, the team behind Masters of Scale launched a spinoff podcast, Masters of Scale: Rapid Response, on the Masters of Scale feed, to cover the impact of the COVID-19 pandemic on the business community.[5] Hosted by Bob Safian, former Editor of Fast Company, the series has expanded beyond covering the pandemic, offering guidance from business leaders making decisions in turbulent situations.[6] These podcast episodes tackle such issues as managing through crisis, the challenges of rebuilding, and changes to leadership.
In 2021, the Masters of Scale Courses app launched.[7] The courses are rooted in the experience and insights of Reid and well-known entrepreneurs and leaders. Also in 2021, the Masters of Scale Complete Interviews became available exclusively to members in the app.
In September 2021, the Masters of Scale book was published.[8]
In October 2022, the inaugural Masters of Scale Summit was held in San Francisco, California.[9]
Podcasts
Each classic episode of Masters of Scale is rooted in one of host Reid Hoffman's counterintuitive theories on how companies scale. Over the course of each episode, guests share their scale journey alongside insights and additional analysis from Hoffman that support the theory statement. Each episode is scored with original sound design.
A typical episode of Masters of Scale features the scale story of a founder or co-founders. The story is further contextualized through additional cameo guests. These cameo guests come from a wide spectrum of backgrounds, and have included Nobel Prize-winning economist Daniel Kahneman, Hall of Fame sportscaster Dick Stockton, National Geographic explorer Andrés Ruzo and Olympic runner Natasha Hastings.[10]
Masters of Scale: Rapid Response episodes track real-time insights from business leaders who are navigating fast-changing situations, such as global health crises, political unrest, and economic uncertainty. In each episode, host Bob Safian, editor at large of Masters of Scale and the former Editor of Fast Company, interviews a guest with extensive experience and insights related to the topic at hand.[6][11] Episodes have featured guests such as award-winning chef José Andrés, Las Vegas Raiders' President Sandra Douglass Morgan, Delta CEO Ed Bastian, and Moviepass founder Stacy Spikes.
Masters of Scale Episodes
| Episode | Title | Airdate |
|---|---|---|
| 1 | "Do Things That Don't Scale" with Brian Chesky of Airbnb | 5/3/2017 |
| 2 | "Raise More Money Than You Need" with Mariam Naficy of Minted | 5/10/2017 |
| 3 | "Learn From Every "No"" with Tristan Walker of Walker & Co. | 5/17/2017 |
| 4 | "Imperfect Is Perfect" with Mark Zuckerberg of Meta | 5/24/2017 |
| 5 | "Lead, Lead Again" with Sheryl Sandberg of Meta | 5/31/2017 |
| 6 | "Innovation Is Managed Chaos" with Eric Schmidt of Google & Schmidt Futures | 6/7/2017 |
| 7 | "Your Plan B Needs A Plan B" with Nancy Lublin of Crisis Text Line | 6/14/2017 |
| 8 | "Why Culture Matters" with Reed Hastings of Netflix | 6/28/2017 |
| 9 | "What's The Next Silicon Valley?" with Linda Rottenberg of Endeavor | 7/12/2017 |
| 10 | "Let Fires Burn" with Selina Tobaccowala of Gixo, Evite, & SurveyMonkey | 7/19/2017 |
| Episode | Title | Airdate |
|---|---|---|
| 11 | "Escape the Competition" with Peter Thiel of PayPal | 11/8/2017 |
| 12 | "Look For The Ideas That Come At You Sideways" with Diane Greene of Google and Vmware | 11/10/2017 |
| 13 | "The Big Pivot" with Stewart Butterfield of Slack Technologies | 11/15/2017 |
| 14 | "The Infinite Learner (Part 1)" with Barry Diller of IAC | 12/6/2017 |
| 15 | "Learn to Unlearn (Part 2)" with Barry Diller of IAC | 12/13/2017 |
| 16 | "Build a More Human Internet" with Caterina Fake of Flickr and Yes Ventures | 1/24/2018 |
| 17 | "Customer Love is All You Need" with Sam Altman of OpenAI & Y Combinator | 1/31/2018 |
| 18 | "How To Build Your Company To Last" John Elkann of Fiat | 2/7/2018 |
| 19 | "How To Price Your Product To Scale" with Payal Kadakia of ClassPass | 2/14/2018 |
| 20 | "Never Underestimate Your First Idea" with Ev Williams of Medium and Twitter | 2/21/2018 |
| 21 | "How To Do Good And Do Good Business " with Howard Schultz of Starbucks | 3/7/2018 |
| 22 | "How to Find Your Big Idea" with Sara Blakely of Spanx | 3/21/2018 |
| Episode | Title | Airdate |
|---|---|---|
| 23 | "Keep Humans In the Equation" with Stacy Brown-Philpot of TaskRabbit | 7/11/2018 |
| 24 | "How to Kill Your Bad Ideas" with Mark Pincus of Zynga | 7/25/2018 |
| 25 | "How to Make the Star Employees You Need" with Marissa Mayer of Yahoo, Google, and Lumi Labs | 8/8/2018 |
| 26 | "Keep it Simple While Scaling Big" with Kevin Systrom of Instagram | 9/6/2018 |
| 27 | "How to Build Trust Fast" with Daniel Ek of Spotify | 9/19/2018 |
| 28 | "What Great Founders Do At Night" with Arianna Huffington of Thrive Global | 10/3/2018 |
| 29 | "When to Ignore Conventional Wisdom" with Danny Meyer of Shake Shack & Union Square Hospitality Group | 10/22/2018 |
| 30 | "The Elusive Formula for Great Hiring" with Aneel Bhusri of Workday | 11/5/2018 |
| 31 | "The Millennial Episode" with Brit Morin of Brit + Co | 11/19/2018 |
| 32 | "To Scale, You Must Master The Art of Storytelling" with Scott Harrison of charity: water | 12/18/2018 |
| 33 | "Let Your Customers Be Your Scouts" with Julia Hartz of Eventbrite | 1/8/2019 |
| 34 | "Make Everyone A Hero: The Reid Hoffman Story (Part 1)" with Reid Hoffman of Greylock Partners | 1/22/2019 |
| Episode | Title | Airdate |
|---|---|---|
| 35 | "Make Everyone A Hero: The Reid Hoffman Story (Part 2)" with Reid Hoffman of Greylock Partners | 2/26/2019 |
| 36 | "Check your Blindspot" with Sallie Krawcheck of Ellevest | 3/12/2019 |
| 37 | "Take Bigger Risks" with Shellye Archambeau of Nordstrom & MetricStream | 3/26/2019 |
| 38 | "Open or Closed? The Answer is Both" with Joi Ito of The Chiba Institute of Technology | 4/30/2019 |
| 39 | "The Case for Bootstrapping" with Ben Chestnut of Mailchimp | 5/21/2019 |
| 40 | "Bringing A Culture Back From The Brink" with Dara Khosrowshahi of Uber | 6/5/2019 |
| 41 | "Entrepreneurship as a Second Act" with Gwyneth Paltrow of Goop | 7/2/2019 |
| 42 | "Small Changes With Big Impact" with Whitney Wolfe Herd of Bumble | 7/18/2019 |
| 43 | "Embrace the Gatekeepers" Anne Wojcicki of 23andMe | 8/1/2019 |
| 44 | "Take On Goliath — And Win" with Drew Houston of Dropbox | 9/5/2019 |
| 45 | "LIVE! Patience or Speed? Both" with Tory Burch of Tory Burch LLC | 10/17/2019 |
| Episode | Title | Airdate |
|---|---|---|
| 46 | "Make it Epic" with will.i.am of The Black Eyed Peas | 10/31/2019 |
| 47 | "How to Accelerate History (Part 1)" with Bill Gates of Bill & Melinda Gates Foundation | 11/7/2019 |
| 48 | "How to Set the Drumbeat" with Jeff Weiner of LinkedIn | 11/15/2019 |
| 49 | "How to Embrace Conflict" with Ray Dalio of Bridgewater Associates | 11/26/2019 |
| 50 | "LIVE! Find Your Trojan Horse" with Robert F. Smith of Vista Equity Partners | 12/5/2019 |
| 51 | "How to Solve an Impossible Challenge" with Megan Smith former Chief Technology Officer of the United States | 12/13/2019 |
| 52 | "The Biggest Success Story You Haven't Heard (Part 2)" with Bill Gates of Bill & Melinda Gates Foundation | 12/20/2019 |
| 53 | "What's the Hidden Business Behind Your Business?" with Jennifer Hyman of Rent the Runway | 1/9/2020 |
| 54 | "When to Zoom In, When to Zoom Out" with Josh Silverman of Etsy | 1/23/2020 |
| 55 | "Be a Platform" with Tobi Lütke of Shopify | 2/13/2020 |
| 56 | "How to Start a Revolution" with Wences Casares of Xapo | 2/27/2020 |
| Episode | Title | Airdate |
|---|---|---|
| 57 | "How to Unite a Team (Part 1)" with Angela Ahrendts of Apple & Burberry | 5/12/2020 |
| 58 | "How to Unite a Team (Part 2)" with Angela Ahrendts of Apple & Burberry | 5/19/2020 |
| 59 | "A Masterclass in Crowdsourcing" Luis von Ahn of Duolingo | 5/26/2020 |
| 60 | "Build. Measure. Learn." with Eric Ries, author of "The Lean Startup" | 6/16/2020 |
| 61 | "The Power of Small Goals" with Stephen Colbert and Charles Best of DonorsChoose | 6/30/2020 |
| 62 | "The 4 Core Principles of Crisis Management" with Ellen Kullman formally of Carbon and DuPont | 7/7/2020 |
| 63 | "Be a Painkiller AND a Vitamin" with Clara Shih of Hearsay Social | 7/28/2020 |
| 64 | "Why Your Company Needs New Rituals" with Shishir Mehrotra of YouTube and Coda | 8/18/2020 |
| 65 | "How to Turn Skeptics into Fans" with John Foley of Peloton | 8/25/2020 |
| Episode | Title | Airdate |
|---|---|---|
| 66 | "How to Build Authentic Connection at Scale" with Trevor McFedries & Lil Miquela of Brud | 9/29/2020 |
| 67 | "How to Find – and Keep – True North" with Susan Wojcicki of YouTube | 10/6/2020 |
| 68 | "To Scale, Find the Right Values" with Jimmy Wales of Wikipedia | 10/13/2020 |
| 69 | "The Empathy Flywheel" with Sarah Friar of Nextdoor | 10/20/2020 |
| 70 | "How to Sell Without Selling" with Phil Knight of Nike | 11/10/2020 |
| 71 | "How to Find Hidden Value that Others Miss" with Franklin Leonard of The Black List | 11/17/2020 |
| 72 | "Building Bridges to Scale" with Daniel Lubetzky of Kind | 12/1/2020 |
| 73 | "The Secret Power of Onboarding" with Melanie Perkins of Canva | 12/8/2020 |
| 74 | "How to Master Your Emotion" with Sam Harris of Making Sense | 1/26/2021 |
| 75 | "How to be the Steward of Your Idea" with Rana el Kaliouby of Smart Eye & Affectiva | 2/2/2021 |
| Episode | Title | Airdate |
|---|---|---|
| 76 | "The Secret to Big Leaps" with Sir Richard Branson of Virgin Group | 2/23/2021 |
| 77 | "How Acquisitions Become an Ecosystem (Part 1)" with Bob Iger of Disney | 3/2/2021 |
| 78 | "Personal Brand Power" with Tyra Banks of Bankable Productions | 3/9/2021 |
| 79 | "How Acquisitions Become an Ecosystem (Part 2)" with Bob Iger of Disney | 3/23/2021 |
| 80 | "What Investors Really Look For" with Mark Cuban of Shark Tank | 3/30/2021 |
| 81 | "How to Teach Your Customer" with Ethan Brown of Beyond Meat | 4/5/2021 |
| 82 | "Frustration is Your Friend" with Adi Tatarko of Houzz | 4/20/2021 |
| 83 | "When the Moment Chooses You (Part 1)" with President Barack Obama | 5/11/2021 |
| 84 | "How to Adapt to Changing Rules (Part 2)" with President Barack Obama | 5/18/2021 |
| 85 | "How Mentorship Provides an Edge" with Alex Rodriquez of A-Rod Corp | 5/25/2021 |
| 86 | "Build the Right Flywheel" with Wendy Kopp of Teach for America and Teach for All | 6/8/2021 |
| 87 | "Make Room for Magic" with J.J. Abrams of Bad Robot Productions | 6/15/2021 |
| 88 | "Asking the Uncomfortable Questions" with Michael Seibel of Y Combinator | 6/29/2021 |
| 89 | "How to Accelerate Expertise" with Mellody Hobson of Ariel Investments and Starbucks | 7/6/2021 |
| 90 | "The Beauty of Emphasizing the Obvious" with Katia Beauchamp of Birchbox | 7/27/2021 |
| Episode | Title | Airdate |
|---|---|---|
| 91 | "Why We Need Re-Founders" with Satya Nadella of Microsoft | 8/31/2021 |
| 92 | "How Setbacks Create Momentum" with Robert Reffkin of Compass, Inc. | 9/14/2021 |
| 93 | "How to Unlock Your Team's Creative Potential" with Indra Nooyi of PepsiCo | 9/28/2021 |
| 94 | "No Data, No Scale" with Sheila Lirio Marcelo of Care.com | 10/5/2021 |
| 95 | "Make Your Customer the Star" with Jessica Alba of The Honest Company | 10/12/2021 |
| 96 | "Focus on the Scale that Your Customers Can't See" with Beth Ford of Land O'Lakes | 11/9/2021 |
| 97 | "Build a better board" with Mellody Hobson, Lisa Shalett, & Shishir Mehrotra | 11/16/2021 |
| 98 | "How Redefining Boundaries Drives Performance" with Paul Polman of Unilever | 12/7/2021 |
| 99 | "Leap Before You Look" with Marc Lore of Jet.com | 1/11/2022 |
| 100 | "Lessons That Matter Most: What We’ve Learned From 100 Episodes of Masters of Scale" with Brian Chesky, Tyra Banks, Angela Ahrendts, Sallie Krawcheck, & Franklin Leonard | 1/15/2022 |
| 101 | "Always Be Recruiting" with Paul English of Kayak | 1/18/2022 |
| 102 | "Don't Predict the Future. Create It" with Natalie Massenet of Net-a-Porter | 2/1/2022 |
| Episode | Title | Airdate |
|---|---|---|
| 103 | "How to Harness Risk" with Stacey Abrams of The New Georgia Project | 3/8/2022 |
| 104 | "How to Partner Like a Shark (Part 1)" with Daymond John of FUBU and Shark Tank | 3/15/2022 |
| 105 | "How to Partner Like a Shark (Part 2)" with Daymond John of FUBU and Shark Tank | 3/22/2022 |
| 106 | "Chobani's Secret to Scale: Tap into Community" with Hamdi Ulukaya of Chobani | 4/5/2022 |
| 107 | "The Refounder Mindset (Part 1)" with Bill Ford of Ford | 5/10/2022 |
| 108 | "The Refounder Mindset (Part 2)" with Bill Ford of Ford | 5/17/2022 |
| 109 | "Extraordinary Leaps Need Solid Foundations (Part 1)" with Stéphane Bancel of Moderna | 5/24/2022 |
| 110 | "Extraordinary Leaps Need Solid Foundations (Part 2)" with Stéphane Bancel of Moderna | 5/31/2022 |
| 112 | "Improving Human Dignity is an Engine of Scale" with Phaedra Ellis-Lamkins of Promise | 6/21/2022 |
| 113 | "Break It ’til You Make It" with Michael Dell of Dell | 6/28/2022 |
| 114 | "Harness the Passion of Internal Factions" with Padmasree Warrior of Fable, Cisco, and Motorola | 7/12/2022 |
| 115 | "Drive Full-Speed at Opportunity" with Ajaz Ahmed of AKQA | 7/19/2022 |
| Episode | Title | Airdate |
|---|---|---|
| 116 | "How to Take Creative Leaps — and Land Them" with Tony Fadell of Future Shape | 8/16/2022 |
| 117 | "The Wrongness Playbook (Part 1)" with Jack Conte of Patreon | 8/30/2022 |
| 118 | "The Wrongness Playbook (Part 2)" with Jack Conte of Patreon | 9/6/2022 |
| 119 | "Why Mission Matters More Than Products" with Saeju Jeong of Noom | 9/27/2022 |
| 120 | "Think Like an Intrapreneur" with Linda Yates of Mach49 | 10/11/2022 |
| 121 | "Let Waypoints Guide You" with Chris Urmson of Aurora | 11/1/2022 |
| 122 | "Brand While You Build" with Neil Blumenthal & Dave Gilboa of Warby Parker | 11/8/2022 |
| 123 | "Build the Right Incentives" with Cindy Mi of VIPKid | 12/6/2022 |
| 124 | "The Co-Founder Effect" with Stephen Hawthornthwaite & Roth Martin of Rothy's | 12/20/2022 |
| Episode | Title | Airdate |
|---|---|---|
| 125 | "The Essential Playbooks — and When to Use Them" with John Chambers of Cisco | 1/10/2023 |
| 126 | "When to Seek Advice and When to Ignore It" with Alexa von Tobel of LearnVest and Inspired Capital | 1/31/2023 |
| 127 | "Dare to Make Unexpected Moves" with David Droga of Droga5 and Accenture Song, a division of Accenture | 2/28/2023 |
| Episode | Title | Airdate |
|---|---|---|
| 128 | "Harness Fear to Drive Innovation (Part 1)" with Jimmy Iovine of Interscope Records | 5/31/2023 |
| 129 | "Harness Fear to Drive Innovation (Part 2)" with Jimmy Iovine of Interscope Records | 6/6/2023 |
| 130 | "Better Metrics for Better Culture (Part 1) with Mitch Kapor and Dr. Freada Kapor Klein of Kapor Capital | 6/20/2023 |
| 131 | "Better Metrics for Better Culture (Part 2) with Mitch Kapor and Dr. Freada Kapor Klein of Kapor Capital | 6/27/2023 |
| 132 | "Build Your Culture Like a Product" with Dharmesh Shah of HubSpot | 7/11/2023 |
Masters of Scale: Rapid Response Episodes
| Episode | Title | Airdate |
|---|---|---|
| 1 | "How all-remote teams work" with Matt Mulller of WordPress & Automattic | 3/18/2020 |
| 2 | "The wrenching decision to do layoffs" with Danny Meyer of Shake Shack & Union Square Hospitality Group | 3/24/2020 |
| 3 | "First be human: Thoughts on the crisis" with Reid Hoffman of Greylock Partners | 3/26/2020 |
| 4 | "Hourly workers are a hero class" with Tony Tjan of Cue Ball Capital | 3/31/2020 |
| 5 | "Crisis data is the story of our times" with Nancy Lublin of Crisis Text Line | 4/2/2020 |
| 6 | "Relief funding and crowdfunding in a crisis" with Karen Cahn of IFundWomen | 4/4/2020 |
| 7 | "Fast pivots for changing needs" with Charles Best of DonorsChoose | 4/7/2020 |
| 8 | "A playbook for when there's no playbook" with Ellen J. Kullman of Carbon | 4/14/2020 |
| 9 | "Crisis is pushing us back to our roots" with Brian Chesky of Airbnb | 4/13/2020 |
| 10 | "How to keep an essential business running" with John Zimmer of Lyft | 4/16/2020 |
| 11 | “A pandemic doesn’t see money” with Stacy Brown-Philpot of TaskRabbit | 4/18/2020 |
| 12 | “I want to see retail survive this” with Brian Cornell of Target | 4/20/2020 |
| 13 | "Let go of geographic fencing and find the best team" with Wences Casares of Xapo Bank | 4/22/2020 |
| 14 | "Build government back – better" with Jen Pahika of US Digital | 4/23/2020 |
| 15 | "Neighbors are a frontline of support" with Sarah Friar of Nextdoor | 4/24/2020 |
| 16 | "Pet adoptions: Up. Delivery business: Up." with Sumit Singh of Chewy | 4/25/2020 |
| 17 | "A crisis leadership session" with General Stanley A. McChrystal | 4/28/2020 |
| 18 | "Inside Panera’s pandemic pivot" with Niren Chaudhary of Panera Bread | 4/30/2020 |
| 19 | "On the frontlines of scale: hospitals" with Dr. David Skorton of the Association of American Medical Colleges | 5/2/2020 |
| 20 | "Food security in a pandemic" with Sara Menker of Gro Intelligence | 5/5/2020 |
| 21 | "Crisis lessons from inside the ER" with Dr. Bon Ku of Thomas Jefferson University Hospital | 5/7/2020 |
| 22 | "Operating in a fishbowl" with Scott O'Neil of the Philadelphia 76ers and New Jersey Devils | 5/9/2020 |
| 23 | "Future-proofing Verizon" with Hans Vestberg of Verizon Communicaitons | 5/16/2020 |
| 24 | "Leading with your gut" with Julie Smolyansky of Lifeway Foods | 5/21/2020 |
| 25 | "How Warby Parker is making decisions in uncertainty" with Neil Blumenthal of Warby Parker | 5/23/2020 |
| 26 | "How 'startup DNA' helped One Medical respond to Covid" with Amir Rubin of One Medical | 5/28/2020 |
| 27 | "10 weeks later: How to revive restaurants" with Danny Meyer of Shake Shack & Union Square Hospitality Group | 5/30/2020 |
| 28 | "Record-high audience, record-low revenue" with Jonah Peretti of BuzzFeed | 6/6/2020 |
| 29 | "Going ventilator fast" with Mary Barra of General Motors | 6/13/2020 |
| 30 | "How business can engage against racism" with Shellye Archambeau of MetricStream and Nordstrom | 6/19/2020 |
| 31 | "Burning cash, accepting turbulence" with Ed Bastian of Delta Air Lines | 6/27/2020 |
| 32 | "A new playbook for new times" with Darren Walker of the Ford Foundation | 7/2/2020 |
| 33 | "What it will take for tech and Hollywood to be anti-racist" with Rashad Robinson of Color of Change | 7/9/2020 |
| 34 | "Inside PayPal's $530M plan to close the racial wealth gap" with Dan Schulman of PayPal | 7/11/2020 |
| 35 | "Building a bridge over troubled waters" with Dr. Mary Schmidt Campbell of Spelman College | 7/18/2020 |
| 36 | "What you can learn from how schools are pivoting" with Eva Moskowitz of Success Academy Charter Schools | 9/8/2020 |
| 37 | "Nothing matters but this" with Eric Schmidt of Google & Schmidt Futures | 9/15/2020 |
| 38 | "Healthy offices and the myth of remote-work productivity" with Diane Hoskins of Gensler | 9/22/2020 |
| 39 | "Your company is a citizen – it can act like one" with Baratunde Thurston of How to Citizen | 10/1/2020 |
| 40 | "The Covid test facts every CEO needs" with Rajiv Shah of the Rockefeller Foundation | 10/8/2020 |
| 41 | "Movie-theater drama has come to every business" with Shelli Taylor of Alamo Drafthouse Cinema | 10/15/2020 |
| 42 | "When your business disappears overnight" with Arne Sorenson of Marriott International | 10/22/2020 |
| 43 | "Small business – more stressed than ever" with Jeff Jones of H&R Block | 11/2/2020 |
| 44 | "Pandemic planning, phase two" with Dr. Bon Ku of Thomas Jefferson University Hospital | 11/5/2020 |
| 45 | "A virtual-first workplace" with Drew Houston of Dropbox | 11/12/2020 |
| 46 | "Why brands must take a stand" with Colleen DeCourcy of Wieden+Kennedy | 11/19/2020 |
| 47 | "Balancing data with gut feeling" with Joanna Geraghty of JetBlue | 11/25/2020 |
| 48 | "Loneliness at work" with Noreena Hertz of The Lonely Century | 12/3/2020 |
| 49 | "Why take on a turnaround" with Peggy Johnson of Magic Leap | 12/10/2020 |
| 50 | "Why Salesforce bought Slack" with Bret Taylor of Salesforce | 12/17/2020 |
| 51 | "What the pandemic has cost women" with Sallie Krawcheck of Ellevest | 1/14/2021 |
| 52 | "Ten months of pain and hope" with Danny Meyer of Shake Shack & Union Square Hospitality Group | 1/21/2021 |
| 53 | "Aggressive sustainability" with Lynn Jurich of Sunrun | 1/28/2021 |
| 54 | "Why we need to think again" with Adam Grant of the Wharton School of the University of Pennsylvania | 2/4/2021 |
| 55 | "Iterating under pressure" with Claire Babineaux-Fontenot of Feeding America | 2/11/2021 |
| 56 | "Public-private opportunities" with Mike Brown of the Defense Innovation Unit | 2/16/2021 |
| 57 | "Winning and losing" with Jerry Stackhouse of Vanderbilt University | 2/18/2021 |
| 58 | "Wartime leadership" with John Donahoe of Nike, Inc | 2/25/2021 |
| 59 | "A prescription for healthy growth" with Heather Hasson of FIGS | 3/4/2021 |
| 60 | "We died and were reborn" with Brian Chesky of Airbnb | 3/16/2021 |
| 61 | "The business of democracy" with Daniella Ballou-Aares of Leadership Now | 3/25/2021 |
| 62 | "The trampoline effect" with Alex Lieberman of Morning Brew | 4/1/2021 |
| 63 | "Turbulence, recovery and risk" with Ed Bastian of Delta Air Lines | 4/8/2021 |
| 64 | "Can bankruptcy save movie theaters?" with Shelli Taylor of Alamo Drafthouse Cinemas | 4/15/2021 |
| 65 | "A pandemic is not a business model" with Linda Findley of Blue Apron | 4/22/2021 |
| 66 | "A crucible moment" with Apoorva Mehta of Instacart | 4/29/2021 |
| 67 | "Surviving a close shave" with Andy Katz-Mayfield of Harry's | 5/6/2021 |
| 68 | "Inside Google’s Pandemic Safety Squad" with Dr. Karen DeSalvo of Google | 5/13/2021 |
| 69 | "Why real estate matters more than ever" with Robert Reffkin of Compass, Inc | 5/20/2021 |
| 70 | "Upskilling and the war for talent" with Rachel Romer Carlson of Guild Education | 5/27/2021 |
| 71 | "The promise and peril of engineering biology" with Reshma Shetty of Ginkgo Bioworks | 6/3/2021 |
| 72 | "Fashioning a greener closet" with Jennifer Hyman of Rent the Runway | 6/10/2021 |
| 73 | "Why business must be a force for good" with Kenneth Chenault of General Catalyst Partners | 6/17/2021 |
| 74 | "Fighting through headwinds at Marriott" with Stephanie Linnartz of Marriott International | 6/24/2021 |
| 75 | "Tapping into generosity (via Bitcoin)" with Scott Harrison of charity:water | 7/1/2021 |
| 76 | "How BuzzFeed bounced back" with Jonah Peretti of BuzzFeed | 7/8/2021 |
| 77 | "Scaling a mission" with Sonal Shah of The Asian American Foundation | 7/15/2021 |
| 78 | "Inside J.Crew's purposeful pivot" with Libby Wadle of J. Crew | 7/22/2021 |
| 79 | "How Harley-Davidson set a foundation for the long term" with Jochen Zeitz of Harley-Davidson, Inc | 7/29/2021 |
| 80 | "How mission fuels risk-taking" with Francis deSouza of Illumina | 8/19/2021 |
| 81 | "How Electronic Arts grows a metaverse" with Andrew Wilson of Electronic Arts | 8/26/2021 |
| 82 | "When you should require vaccinations" with Danny Meyer of Shake Shack & the Union Square Hospitality Group | 9/2/2021 |
| 83 | "When to build the company before the product" with Chris Urmson of Aurora Innovation | 9/9/2021 |
| 84 | "In hard times, the show must go on" with Bonnie Comley of BroadwayHD | 9/16/2021 |
| 85 | "How to lead for enduring impact" with Dr. Mary Schmidt Campbell of Spelman College | 9/23/2021 |
| 86 | "How to scale tech responsibly" with Sridhar Ramaswamy of Neeva | 9/30/2021 |
| 87 | "Urgent lessons from a cyberattack" with Sudhakar Ramakrishna of SolarWinds | 10/7/2021 |
| 88 | "Overcoming institutional hurdles" with Sarah Hirshland of the United States Olympic & Paralympic Committee | 10/14/2021 |
| 89 | "Launching a $500b startup" with Marc Lore of Jet.com | 10/21/2021 |
| 90 | "The truth about what we watch" with David Kenny of Nielsen Media Research | 10/28/2021 |
| 91 | "How Peloton keeps pushing through resistance" with John Foley | 11/4/2021 |
| 92 | "You should be running toward AI" with Eric Schmidt of Google & Schmidt Futures | 11/11/2021 |
| 93 | "How to turn intentions into action" with Aurora James of 15 Percent Pledge | 11/18/2021 |
| 94 | "Re-founding Instacart" with Fidji Simo of Instacart | 12/2/2021 |
| 95 | "How GoFundMe has facilitated $15 billion in giving" with Tim Cadogan of GoFundMe | 12/9/2021 |
| 96 | "How flexibility creates momentum" with Janet Hayes of Crate & Barrel | 12/16/2021 |
| 97 | "How to decarbonize your business" with John Doerr of Speed & Scale | 1/13/2022 |
| 98 | "Lessons of Omicron" with Sir Jeremy Farrar of Wellcome Trust | 1/20/2022 |
| 99 | "Be relentless – so your team can be fearless" with Alexis McGill Johnson of Planned Parenthood | 1/27/2022 |
| 100 | "Tapping a new generation of consumers" with Rachel Jacobson of Drone Racing League | 2/3/2022 |
| 101 | "Scaling when you’re already at scale" with Cristiano Amon of Qualcomm | 2/10/2022 |
| 102 | "Be confident enough to show your vulnerability" with Kenneth Frazier of General Catalyst Partners' | 2/17/2022 |
| 103 | "Invest in first principles" with Sarah Levy of Betterment | 2/24/2022 |
| 104 | "Make mistakes to make progress" with Gerald Johnson of General Motors | 3/3/2022 |
| 105 | "On the ground in Ukraine" with Tjada D'Oyen McKenna of Mercy Corps | 3/10/2022 |
| 106 | "How global markets are reacting to Russia's war on Ukraine" with Sara Menker of Gro Intelligence | 3/12/2022 |
| 107 | “We have an all-out cyber war right now" with Bipul Sinha of Rubrik | 3/14/2022 |
| 108 | "The logistical challenge of supporting refugees" with Susy Schöneberg of Flexport | 3/17/2022 |
| 109 | "Transforming an idea into a movement overnight" with Tokunbo Koiki of Black Women for Black Lives | 3/19/2022 |
| 110 | "Putting an end to hustle culture" with Reshma Saujani of Pay Up | 3/24/2022 |
| 111 | "How Airbnb.org is housing Ukrainian refugees" with Joe Gebbia of Airbnb | 3/31/2022 |
| 112 | "Inside 'the most radical supply chain shift since World War II'" with Jennifer Bisceglie of Interos | 4/2/2022 |
| 113 | "Supporting Ukraine's tech workers" with Eric Friedrichsen of Emburse | 4/7/2022 |
| 114 | "Lessons from an entrepreneur in Ukraine" with Alyona Mysko of Fuelfinance | 4/14/2022 |
| 115 | "How Chief became a phenomenon" with Carolyn Childers of Chief | 4/21/2022 |
| 116 | "Rebooting global crisis response" with Gayle Smith of One Campaign | 4/30/2022 |
| 117 | "Protecting against the next bio threat" with Charity Dean of The Public Health Company | 5/5/2022 |
| 118 | "Stay scrappy, deliver fast" with Yakir Gola of Gopuff | 5/12/2022 |
| 119 | "Inside a $2.4 billion bet on talent" with Tim Ryan of PwC | 5/19/2022 |
| 120 | "A global benefit concert for Ukraine" with Victoria Yampolksy of World United for Ukraine | 5/26/2022 |
| 121 | "Don’t wait for the system, build it!" with Kathryn Finney of Genius Guild | 6/9/2022 |
| 122 | "Redesigning work in a crisis" with Hayden Brown of Upwork | 6/16/2022 |
| 123 | "Solar energy’s time to shine" with Mary Powell of Sunrun | 6/25/2022 |
| 124 | "From ‘delusion’ to criminal justice revolution" with Zo Orchingwa of Ameelio | 6/30/2022 |
| 125 | "Volunteer for impact" with Micheal Smith of AmeriCorps | 7/7/2022 |
| 126 | "Waging a $1.4 trillion food fight" with Peter McGuinness of Impossible Foods | 7/14/2022 |
| 127 | "Turning tears to action" with Alexis McGill of Planned Parenthood | 7/21/2022 |
| 128 | "What the crypto crash teaches us all" with Micheal Gronager of Chainalysis | 7/28/2022 |
| 129 | "Playing offense in adversity" with Brian Cornell of Target Corporation | 8/11/2022 |
| 130 | "Amazon’s plan to be big, green, and beloved" with Adam Selipsky of Amazon Web Services | 8/25/2022 |
| 131 | "Holding business accountable from Meta to McDonald" with Rashad Robinson of Color of Change | 9/1/2022 |
| 132 | "How we served 150 million meals in Ukraine" with Jośe Andrés of World Central Kitchen | 9/8/2022 |
| 133 | "Charging toward a clean energy future" with Cathy Zoi of EVgo | 9/15/2022 |
| 134 | "Flipping your strategy in a volatile market" with Susan Daimler of Zillow | 9/22/2022 |
| 135 | "How Covid lessons get tested by inflation" with Danny Meyer of Shake Shack & Union Square Hospitality Group | 9/29/2022 |
| 136 | "Mastering the hybrid workplace" with Priya Parker of The Art of the Gathering | 10/6/2022 |
| 137 | "Rally a team in turmoil" with Sandra Douglass Morgan of the Las Vegas Raiders | 10/13/2022 |
| 138 | "Why design matters more than ever" with Mauro Porcini of PepsiCo | 11/3/2022 |
| 139 | "Expand your definition of leadership" with Julia Boorstin of CNBC | 11/10/2022 |
| 140 | "Don’t be a unicorn, be a dragon" with Maëlle Gavet of Techstars | 11/17/2022 |
| 141 | "Risking an iconic brand — and $40b — in a race to go all-electric" with Ola Källenius of Mercedes-Benz | 12/2/2022 |
| 142 | "How Main Street retailers are out-pivoting big-box giant" with Max Rhodes of Faire | 12/8/2022 |
| 143 | "The rise of the 'wisdom worker'" with Chip Conley of the Modern Elder Academy | 12/15/2022 |
| 144 | "How to cultivate a new industry" with Dr. Uma Valeti of Upside Foods | 1/12/2023 |
| 145 | "Finding untapped value in multicultural consumers" with Morgan DeBaun of Blavity | 1/19/2023 |
| 146 | "Stay versatile" with Calvin McDonald of Lululemon Athletica | 1/26/2023 |
| 147 | "Turning point for a climate-crisis solution" with Christoph Gebald of Climeworks | 2/3/2023 |
| 148 | "Betting on the Super Bowl" with Amy Howe of FanDuel | 2/9/2023 |
| 149 | "Kickstart your users from passive to passionate" with Everette Taylor of Kickstarter | 2/16/2023 |
| 150 | "Finding windows of opportunity" with Ed Bastian of Delta Air Lines | 2/23/2023 |
| 151 | "Embrace tension" with Ginni Rometty of IBM | 3/2/2023 |
| 152 | "Compassion in the face of crisis" with Tjada D'Oyen McKenna of Mercy Corps | 3/9/2023 |
| 153 | "Live with urgency" with Bozoma Saint John | 3/16/2023 |
| 154 | "Lessons from the demise of BuzzFeed News" with Jonah Peretti of BuzzFeed | 5/4/2023 |
| 155 | "Using failure as a launchpad" with Stacy Spikes of MoviePass | 5/23/2023 |
| 156 | "Make AI your co-pilot" with John Maeda of Microsoft | 6/8/2023 |
| 157 | "How to inject AI into your core business" with Rana el Kaliouby of Smart Eye | 6/22/2023 |
| 158 | "Re-skill for AI" with Tim Ryan of PwC | 7/13/2023 |
App
The Masters of Scale Courses app features exclusive courses, podcast episodes, and bonus content for subscribed members.
The Masters of Scale courses are short-form audio courses aimed at building an "entrepreneurial mindset." According to the website, each course covers an overarching core business topic, e.g. branding, pivots, mission, and consists of multiple Daily Practices. All Daily Practices are approximately 10 minutes long and include relevant excerpts from an interview with an industry leader, along with new additional commentary and insights from Reid Hoffman. At the end of each Daily Practice, an Action Item is provided so that learners can apply what they learned from the course to their own work.[12]
In 2022, the app received a Webby Award for Best Education & Reference App.
Book
Released in September 2021, Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs is based on the podcast and contains anecdotes and learnings gleaned from the hundred plus podcast interviews. The book aims to "tease out and distill the essential attributes of people who start and grow businesses." A review published by Business Insider notes that while translating from a podcast to book should lead to "unsatisfying" results, the book "manages to work" due to the "combined impact of the stories."[13] It became a Wall Street Journal Bestseller in October 2021.[14]
Event
The inaugural Masters of Scale summit was held in San Francisco, California from October 18–20, 2022. The audience, who attended in person or via livestream, consisted of a wide range of companies in all stages of growth, leaders across industries, executives of non-profit and cultural organizations, investors, artists, and the media. Stage sessions centered on themes such as, the art of pivoting, technological revolutions, creative innovations, holistic wellness, humanity & culture, diversity & inclusion, and disruption, and “the discussions ranged from the power of psychedelics to the joys of rural life.” The sessions included interviews, presentations, and group conversations, as well as featured live performances by a variety of performing artists. Speakers included 15 Percent Pledge founder Aurora James, Tiktok CEO Shou Zi Chew, Tyler Perry Studios founder and CEO Tyler Perry, Turning Red film director and Pixar animator Domee Shi, Microsoft co-founder and Bill & Melinda Gates Foundation CEO Bill Gates, and Imagine Entertainment co-founder Ron Howard.[15][16][17]
Awards
| Award | Year | Category | Recipient | Ref. |
|---|---|---|---|---|
| Webby | 2022 | Best Individual Episode - Overall | Masters of Scale Podcast Episode: President Barack Obama: When the moment chooses you, part 1 | [18] |
| Webby | 2022 | Best News & Politics Podcast | Masters of Scale Podcast Episode: President Barack Obama: When the moment chooses you, part 1 | [18] |
| Webby | 2022 | Best Education & Reference App | Masters of Scale Courses App | [19] |
| Signal | 2022 | 12 categories, including Gold awards for Best Technology and Best Commute podcast | Masters of Scale Podcast & various episodes | [20] |
| Webby | 2018 | People's Voice Winner for Best Business Podcast | Masters of Scale Podcast | [21] |
References
- Huspeni, Andrea (April 25, 2017). "Check Out a New Podcast Hosted by Reid Hoffman". Entrepreneur. Archived from the original on January 2, 2019. Retrieved January 1, 2019.
- Ramachandran, Anjali (June 8, 2017). "Masters of Scale: Reid Hoffman Tests His Theories of Success". Other Valleys. Archived from the original on January 1, 2019. Retrieved January 2, 2019.
- Fessler, Leah (October 30, 2018). "Reid Hoffman Wishes He Could Go Back to Stanford and Befriend More Women". Quartz. Archived from the original on January 1, 2019. Retrieved January 2, 2019.
- McPherson, Susan (February 7, 2018). "Media Mastermind June Cohen On Why Gender Balance Matters In Storytelling And In Business". Forbes. Archived from the original on January 2, 2019. Retrieved January 2, 2019.
- "How all-remote teams work". mastersofscale.com. Masters of Scale. Retrieved June 1, 2023.
- Lett, Phoebe (May 27, 2020). "Podcasts for the Pandemic Era". The New York Times. Retrieved June 1, 2023.
- "Masters of Scale - Courses". apps.apple.com. Apple. March 12, 2023. Retrieved June 1, 2023.
- Shaywitz, David (September 15, 2021). "'Masters of Scale' Review: Make It and 'Blitz' It". Wall Street Journal. The Wall Street Journal. Retrieved June 1, 2023.
- Lee, David (October 25, 2022). "Silicon Valley rethinks the corporate conference for the post-pandemic age". Financial Times. Retrieved June 1, 2023.
- "Podcast Episodes". mastersofscale.com. Masters of Scale. Retrieved June 4, 2023.
- "Podcast episodes - Rapid Response". mastersofscale.com. Masters of Scale. Retrieved June 1, 2023.
- "Downloaded the Masters of Scale Courses app". mastersofscale.com. Masters of Scale. Retrieved June 5, 2023.
- Knee, Jonathan. "A new book provides the antidote for the creeping feeling that the business world is hopelessly out of ideas and awash in get-rich-quick schemes". businessinsider.com. Business Insider. Retrieved June 6, 2023.
- "Bestselling Books Week Ended October 9". Wall Street Journal. The Wall Street Journal. October 14, 2021. Retrieved June 6, 2023.
- Brady, Diane. "CxO: Nadella, Kanye And The Power Of Pickleball". Forbes. Retrieved June 6, 2023.
- Lee, Dave (October 25, 2022). "Silicon Valley rethinks the corporate conference for the post-pandemic age". Financial Times. Retrieved June 6, 2023.
- "Masters of Scale Summit". summit.mastersofscale.com. Masters of Scale. Retrieved June 6, 2023.
- "The Webby Awards". winners.webbyawards.com. Webby Awards. Retrieved June 4, 2023.
- "Masters of Scale Courses App". winners.webbyawards.com. The Webby Awards. Retrieved June 4, 2023.
- "The Signal Awards - Winners Gallery". signalaward.com. Signal Awards. Retrieved June 4, 2023.
- "People's Voice Winner, Honoree". winners.webbyawards.com. The Webby Awards. Retrieved June 4, 2023.
External links
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