Droga5

Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo.[1]

Droga5
IndustryAdvertising
Marketing
Founded2006
Headquarters
Manhattan, New York
,
United States
Number of locations
New York, New York, United States
London, England, United Kingdom
Tokyo, Japan
Area served
Worldwide
ParentAccenture
Websitedroga5.com

History

David Droga founded Droga5 in New York City in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order).[2]

In 2008, Droga5 opened a second office in Sydney in David Droga's homeland of Australia; this office was closed in September 2015[3] as Droga5 turned its focus to the European market and its London office, which opened in 2013.[4]

In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to The New York Times, "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources."[5] Droga5's New York office relocated to Wall Street in 2014.[6][7]

The sale of Droga5 to Accenture Interactive was announced in April 2019. WME Dragon Holdings LLC agreed on March 29, 2019, to sell its 49 percent interest to Accenture Interactive for $233 million. This assumed a value of $242.5 million for the 51 percent share owned by David5, LLC, identified in the Endeavor Group Holdings IPO filing as the majority owner.[8]

In 2021, Droga5 announced the opening of a new Tokyo office, with plans to expand to Brazil and China.[9]

Awards

Notable campaigns
  • Amazon - Before Alexa[44]
  • Android - Friends Furever[45][46]
  • Brady Campaign - End Family Fire[47][48]
  • Chase - This Momma Keeps Going[49]
  • Facebook - Never Lost[50]
  • HBO - For the Throne[51][52]
  • Hennessy - Maurice and the Black Bear School[53]
  • Honey Maid - This is Wholesome[54][55]
  • Huggies - Welcome to the World, Baby[56]
  • IHOP - IHOb [57][58]
  • MailChimp - Did You Mean MailChimp?[59]
  • Marc Ecko - Still Free[60][61]
  • Microsoft Bing - Decoded [62]
  • The New York Times - The Truth Is Hard to Find [63] + The Truth Is Worth It[64][65]
  • Newcastle Brown Ale - If We Made It[66][67]
  • Paramount+ - Journey to the Peak
  • Prudential - Day One[68][69]
  • Puma - The After Hours Athlete[70]
  • The Great Schlep feat. Sarah Silverman[71]
  • Tourism Australia - Dundee (2018)[72][73]
  • Under Armour - I Will What I Want[74][75]
  • Rule Yourself[76][77]
  • UNICEF Tap Project[78][79]

References
  1. "Droga5 Embarks on International Expansion With Tokyo Office". Adweek. 19 May 2021.
  2. Dan, Avi (December 13, 2011). "Droga5's David Droga About Redefining Advertising". Forbes.
  3. Perrett, Michelle (September 9, 2015). "Droga5 closes Sydney office". Campaign.
  4. Beltrone, Gabriel (April 25, 2013). "London is the Next Market For Droga5". Adweek.
  5. Vega, Tanzina (July 11, 2013). "William Morris to Invest in Droga5, an Ad Agency". The New York Times.
  6. "Governor Cuomo, Mayor Bloomberg Announce Droga5 to Re-Locate to Lower Manhattan and Create 154 New Jobs". New York State Government. Archived from the original on 2021-02-04. Retrieved 2016-10-02.
  7. Tejada, John (January 13, 2015). "Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street". Adweek.
  8. Johnson, Bradley (May 27, 2019). "Droga5's implied price tag? $475 Million: Endeavor's IPO filing reveals clues about what Accenture paid". Advertising Age. 90 (11): 1.
  9. Bonilla, Brian (May 18, 2021). "DROGA5 EXPANDS TO TOKYO WITH PLANS FOR OFFICES IN CHINA AND BRAZIL". Ad Age.
  10. Griner, David (3 December 2019). "Adweek Agency of the Decade: Droga5". Adweek. Retrieved 7 January 2020.
  11. Staff. "Adweek names Droga5 its Agency of the Decade". Bizcommunity.com. Bizcommunity. Retrieved 7 January 2020.
  12. Zanger, Doug (7 December 2020). "Droga5 London Is Adweek's 2020 International Agency of the Year". Adweek. Retrieved 9 June 2021.
  13. Beltrone, Gabriel (10 Dec 2012). "Droga's Delicious World". Adweek. Retrieved 27 March 2019.
  14. McMains, Andrew (15 Dec 2014). "Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge". AdWeek. Retrieved 27 March 2019.
  15. Richards, Katie (4 Dec 2016). "U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success". AdWeek. Retrieved 27 March 2019.
  16. Diaz, Ann-Christine (20 April 2020). "Droga5 is Ad Age Agency of the Decade". Advertising Age. Ad Age. Retrieved 20 April 2020.
  17. Diaz, Ann-Christine (15 April 2019). "AD AGE 2019 AGENCY INNOVATOR OF THE YEAR: DROGA5". Ad Age. Retrieved 21 April 2020.
  18. Diaz, Ann-Christine (25 Jan 2016). "Droga5 Is Ad Age and Creativity Agency of the Year". Ad Age. Retrieved 27 March 2019.
  19. Pollack, Judann (7 June 2021). "DROGA5 MAINTAINS ITS CREATIVE EDGE—MADE SHARPER WITH ACCENTURE". Ad Age. Retrieved 9 June 2021.
  20. Creamer, Matthew (24 Jan 2011). "Droga5 Is No. 5 on the Ad Age Agency A-List". Ad Age. Retrieved 27 March 2019.
  21. Diaz, Ann-Christine (23 Jan 2012). "Droga5 Is Creativity's Agency of the Year". Ad Age. Retrieved 27 March 2019.
  22. Parekh, Rupal (23 Jan 2012). "Droga5 Is No. 2 on Ad Age's Agency A-List". Ad Age. Retrieved 27 March 2019.
  23. Schultz, E. J. (28 Jan 2013). "Droga5 Is No. 5 on Ad Age's Agency A-List". Ad Age. Retrieved 27 March 2019.
  24. Pathak, Shareen (3 Feb 2014). "Droga5 Is No. 4 on Ad Age's Agency A-List". Ad Age. Retrieved 27 March 2019.
  25. Toure, Malika (26 Jan 2015). "Droga5 Is No. 6 on Ad Age's Agency A-List". Ad Age. Retrieved 27 March 2019.
  26. Stein, Lindsay (23 Jan 2017). "2017 Agency A-List No. 4". Ad Age. Retrieved 27 March 2019.
  27. Jardine, Alexandra (18 Feb 2018). "Droga5 Is No. 10 on Ad Age's Agency 2018 A-List". Ad Age. Retrieved 27 March 2019.
  28. Staff (15 Mar 2019). "Independent Agency of the Year 2018: Droga5 London". Campaignlive.com. Retrieved 27 March 2019.
  29. Morris, Leighann (29 Jun 2015). "Cannes Lions 2015: The winners". Clickz.com. Retrieved 27 March 2019.
  30. Diaz, Ann-Christine (25 Jun 2016). "AlmapBBDO, Droga5, Ogilvy, WPP, Tool, UNICEF Take Final Top Honors at Cannes". Ad Age. Retrieved 27 March 2019.
  31. Diaz, Ann-Christine, Stein, Lindsay (24 Jun 2017). "DDBO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions". Ad Age. Retrieved 27 March 2019.{{cite news}}: CS1 maint: multiple names: authors list (link)
  32. CampaignBrief (12 Dec 2007). "Droga5 Names Creativity Magazine Agency of the Year". CampaignBrief.com. Retrieved 27 March 2019.
  33. Diaz, Ann-Christine (26 Jan 2015). "Droga5 Is Creativity's 2015 Agency of the Year". AdAge. Retrieved 27 March 2019.
  34. Staff. "Advertising Agency of the Year 2019". D&AD. Retrieved 4 June 2019.
  35. Staff. "D&AD Awards Pencil Winners 2019". D&AD. Retrieved 4 June 2019.
  36. Staff. "Effie Worldwide Announces 2015 North American Effie Award Winners". Effie Worldwide. Retrieved 4 June 2019.
  37. Rooney, Jenny. "The Most Effective North American Marketers Of 2017, From Effie Worldwide, And What Defines Them". Forbes. Retrieved 4 June 2019.
  38. Staff. "2018 North American Effie Awards Winners Announced". Effie Worldwide. Retrieved 4 June 2019.
  39. Staff. "Most Effective Independent Agencies April 2019". Effie Worldwide. Retrieved 4 June 2019.
  40. Fera, Rae Ann (11 Feb 2013). "Most Innovative Companies 2013". Fast Company. Retrieved 27 March 2019.
  41. Staff (2 Feb 2017). "The World's 50 Most Innovative Companies – Honorees by Sector, Advertising and Marketing". Fast Company. Retrieved 27 March 2019.
  42. Staff (2 Feb 2019). "2019 The World's Most Innovative Companies – Honorees by Sector, Advertising". Fast Company. Retrieved 27 March 2019.
  43. Staff (3 Mar 2020). "The 10 most innovative advertising companies of 2020". Fast Company. Retrieved 31 March 2020.
  44. Smiley, Minda (4 Feb 2020). "How Droga5 London Pulled Off Amazon's Super Bowl Ad". Adweek. Retrieved 9 June 2021.
  45. Waterhouse, David (19 Nov 2015). "Google Android's "Friends Furever" Campaign Is Most Shared Ad of 2015". Unruly. Retrieved 27 March 2019.
  46. Richards, Katie (1 Aug 2016). "David Droga Tells Us His Top 10 Droga5 Campaigns to Celebrate a Decade in Business". AdWeek. Retrieved 27 March 2019.
  47. Staff (18 March 2019). "Campaign US Power of Purpose Award 2019". Campaignlive.com. Retrieved 27 March 2019.
  48. Staff (18 Mar 2019). "Campaign U.S. Power of Purpose Awards 2019 winners revealed". Campaign U.S. Retrieved 27 March 2019.
  49. Brewer, Jenny (4 September 2018). "Droga5 and Serena Williams show the parallels between motherhood and world class sports". It's Nice That. Retrieved 9 June 2021.
  50. McAteer, Oliver (31 March 2020). "Facebook drops short film to celebrate all the human ways we're enduring global pandemic". Campaign Live. Retrieved 9 June 2021.
  51. Nudd, Tim (4 Feb 2019). "HBO and Bud Light's Game of Thrones Ad Wins the Super Clio as the Super Bowl's Best Spot". Muse by Clio. Retrieved 27 March 2019.
  52. Beer, Jeff (4 Feb 2019). "Why Bud Light's Knight was killed by HBO's Game of Thrones in Super Bowl ad". Fast Company. Retrieved 27 March 2019.
  53. Staff (15 September 2020). "2017 Webby Award Winner". Little Black Book. Retrieved 9 June 2021.
  54. Staff (15 May 2015). "D&AD White Pencil Creativity for Good Award 2015". British Design & Art Direction. Retrieved 27 March 2019.
  55. Beer, Jeff (13 Jul 2015). "How Honey Maid Brought Wholesome Family Values Into The 21st Century". Fast Company. Retrieved 27 March 2019.
  56. Hiebert, Paul (7 Feb 2021). "Huggies Introduces Earth's Youngest Humans in Super Bowl Ad". Adweek. Retrieved 9 June 2021.
  57. Pidding, Natalie (19 Jan 2019). "IHOP: A data-fueled solution that rises to the occasion". WARC. Retrieved 27 March 2019.
  58. Wohl, Jessica (13 Jun 2018). "Yes, IHOP's Selling More Burgers (Thanks, Marketing)". Ad Age. Retrieved 27 March 2019.
  59. Nudd, Tim (20 Jun 2017). "Droga's MailChimp Campaign Wins One of 3 Cyber Grand Prix Awarded at Cannes". AdWeek. Retrieved 27 March 2019.
  60. Sweney, Mark (22 Jun 2006). "Spoof Air Force One ad wins Cannes prize". The Guardian. Retrieved 27 March 2019.
  61. Nudd, Tim (18 Jul 2017). "A Look Back at the Audacious Air Force One Graffiti Stunt That Put Droga5 on the Map". AdWeek. Retrieved 27 March 2019.
  62. Gray, Tyler (24 Nov 2010). "Inside Jay-Z's Launch of "Decoded" With Droga5, Bing". Fast Company. Retrieved 4 June 2019.
  63. Staff. "The New York Times The Truth is Hard to Find". www.effie.org. Effie Worldwide. Retrieved 27 March 2019.
  64. Staff. "Digital Trading Awards USA 2017". www.digitaladvertisingawards.us. The Drum. Retrieved 27 March 2019.
  65. Staff. "2017 People's Voice / Webby Award Winner". www.webbyawards.com. Webby Awards. Retrieved 27 March 2019.
  66. Staff. "If We Made It". clios.com. Clio Awards. Retrieved 27 March 2019.
  67. Beltrone, Gabriel (30 Nov 2014). "The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real". AdWeek. Retrieved 27 March 2019.
  68. Staff. "2013 Bronze Prudential - Day One: Painting a real picture of retirement in America". effie.org. Effie Worldwide. Retrieved 27 March 2019.
  69. Editor's Pick (18 Nov 2011). "Prudential: Day One: Mujahid—Best of 2011 TV #8". AdAge. Retrieved 27 March 2019. {{cite news}}: |last1= has generic name (help)
  70. Staff. "Puma 'after hours athlete' by Droga5". Campaign Live. Campaign. Retrieved 4 June 2019.
  71. Staff. "The Great Schlep". www.dandad.org. D&AD. Retrieved 27 March 2019.
  72. Staff. "PRWeek U.S. Awards 2019: The Winners". www.prweek.com. PRWeek. Retrieved 27 March 2019.
  73. Poggi, Jeanine (4 Feb 2018). "Behind Tourism Australia's Worst-Kept Super Bowl Secret". Ad Age. Retrieved 27 March 2019.
  74. Diaz, Ann-Christine (24 Jun 2015). "Under Armour's 'I Will What I Want' Takes Sole Cyber Grand Prix". AdAge. Retrieved 27 March 2019.
  75. Smiley, Minda (27 Jul 2015). "Anatomy of an Ad: Under Armour and Droga5 on creating the 'very unpolished' Gisele Bündchen film". The Drum. Retrieved 27 March 2019.
  76. Nudd, Tim (25 Jun 2016). "Harvey Nichols and Under Armour Take Top Film Lions at Cannes". AdWeed. Retrieved 27 March 2019.
  77. Richards, Katie (11 Aug 2016). "Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever". AdWeek. Retrieved 27 March 2019.
  78. Staff (14 May 2008). "2008 Creativity Award Winner: Tap Project". Ad Age. Retrieved 27 March 2019.
  79. Elliott, Stuart (23 Mar 2010). "Clean-Water Cause Keeps Hope Afloat". The New York Times. Retrieved 27 March 2019.
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