Leader Price

Leader Price, (full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.[1] The chain sold its 545 directly owned stores in France, currently operating only franchise stores.[2]

Leader Price
IndustryRetail
Founded1986
FounderJean Baud
Headquarters
Gretz-Armainvilliers
,
France
ParentGroupe Casino
Websiteleaderprice.fr

History
Former logo used from 2010 until 2017, which is still used outside France.

In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.

In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.

In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price had over 500 stores in France in 2013.[3]

In December 2020, Casino Group sold to Aldi 545 supermarkets and three warehouses of Leader Price and another 2 Casino supermarkets in France for €‎717 million.[4] Aldi closed 31 Leader Price stores, while the rest have been integrated into Aldi by the end of 2021.[5]

Leader Price around the world
CountryFirst storeStores
France (metropolitan)198861
Réunion46[6]
Guadeloupe13[7]
Italy201811[8]
Madagascar20099
Martinique19948
Belgium19976[9]
French Guiana20095
Djibouti20091
Cameroon20111
Vanuatu20111
Guinea20121
Togo20121
Cape Verde20131
Mauritania20141
Serbia20151
Morocco20161
Saudi Arabia20199
United Arab Emirates20198
Lebanon20194
Jordan20199
Egypt20197
Kuwait20199
Saint Martin1

References
  1. "Mentions légales Archived 2009-05-09 at the Wayback Machine." Leader Price. Retrieved on 24 June 2010. "4 Rue Galilée, 75116 Paris"
  2. "Casino Completes Sale Of Leader Price Assets To Aldi France". esmagazine.com. Retrieved 1 December 2020.
  3. "List of stores in France". LeaderPrice.fr. Retrieved 9 June 2013.
  4. "Casino Group completes sale of 545 Leader Price stores to Aldi France". spglobal.com. Retrieved 1 December 2020.
  5. "Près de 120 magasins Leader Price ont déjà été transformés en Aldi". captai.fr (in French). Retrieved 19 March 2021.
  6. https://www.leaderprice.re/nous-contacter/
  7. https://www.leaderprice.re/nous-contacter/
  8. https://leaderprice.it/negozi/
  9. https://www.leaderprice.be/nos-magasins


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