Kenneth Mitchell (basketball)

Kenneth Mitchell was born on October 1, 1975, in Philadelphia, Pennsylvania. He was raised in Philadelphia, Flint, Michigan, and Wilmington, Delaware.[8]

In 1993, he graduated from Sanford School in Hockessin, Delaware.[9] In 1997, Mitchell received a Bachelor of Arts degree from Dartmouth College.[10] In college, while playing basketball for Dartmouth, Mitchell led NCAA Division I in assists per game as a senior in 1996–97.[11] In 26 games, he had 203 assists – the Dartmouth Big Green single season record.[12][13] Mitchell is inducted into Dartmouth’s Sports Hall of Fame.[2]

Mitchell's first executive position was Director of Business Development at TMP Worldwide.[8] Later he worked as vice president and top manager at NBC Sports Group,[14] NASCAR,[15] Gatorade, a division of PepsiCo,[16][17][18] and McDonald's.[19][20][21] In June 2019, Kenny Mitchell joined Snap as its first CMO,[22][4][3] having become the first African American corporate officer of the company.[23] In 2023, Levi Strauss & Co. named Kenneth Mitchel its senior vice president and chief marketing officer starting June 5, 2023.[7]

In 2019, Mitchell was included into the Forbe's “CMO Next” list of marketing executives.[24] In 2019,[25] 2021,[26] 2022[27] he was recognized by global business magazine Campaign within Power 100 ranking. In 2022, Forbes included Mitchell into the list of 50 the Most Entrepreneurial CMOs.[28]