KZRD

KZRD (93.9 FM) is a radio station broadcasting a Regional Mexican format.[1] Licensed to Dodge City, Kansas, United States, the station serves the SW Kansas area. The station is currently owned by Rocking M Media, LLC.[2]

KZRD
Simulcast with KSMM-FM Liberal
Broadcast areaSouth West Kansas
Frequency93.9 MHz
BrandingLa Mexicana 101.5 y 93.9
Programming
FormatRegional Mexican
Ownership
OwnerRocking M Media, LLC
History
First air date
December 1997 (as KDGB)
Former call signs
KDGB (1987–1998)
KRPH (1998–2001)
Technical information
Facility ID13010
ClassC1
Power100,000 watts
HAAT246 meters (807 ft)
Transmitter coordinates
37°55′56.00″N 100°19′2.00″W
Links
WebcastLa Mexicana
WebsiteLa Mexicana Online

History

The station was assigned the call letters KDGB on April 22, 1987. On September 19, 1995, the station changed its call sign to KDGB, on January 9, 1998, to KRPH, on June 26, 2001, to the current KZRD.[3] On June 29, 2001, the station was sold to Waitt Radio.On December 5, 2005, the station was sold to NRG Media. In 2007, Rocking M bought NRG's Kansas stations (including KZRD).[4]

In April 2016, KZRD flipped from its long running rock format (as "93.9 The Buzzard") to hot AC, branded as "Buzz 93.9."

On December 2, 2019, KZRD changed their format from hot AC to regional Mexican, branded as "La Mexicana", after the local marketing agreement with KMML (92.9 FM) ended.[5]

References
  1. "Station Information Profile". Arbitron. Summer 2009. Retrieved 2009-09-26.
  2. "KZRD Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-09-26.
  3. "KZRD Call Sign History". United States Federal Communications Commission, audio division. Retrieved 2009-09-26.
  4. "FCC Application". Federal Communications Commission. {{cite web}}: Missing or empty |url= (help)
  5. KZRD Flips to Regional Mexican Following End of KMML LMA Radioinsight - December 11, 2019


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