KSCR (AM)

KSCR (1320 AM) was a radio station airing a soft adult contemporary format. Licensed to Eugene, Oregon, United States, the station served the Eugene-Springfield area. The station, established in 1962, was owned by Cumulus Media. It had been granted a construction permit by the U.S. Federal Communications Commission (FCC) to change its transmitter site, and decrease day power to 600 watts and night power to 40 watts.

For the FM radio station in Benson, Minnesota, United States, see KSCR-FM.
KSCR
Broadcast areaEugene, Oregon
Frequency1320 kHz
Branding98.1 The Valley
Programming
FormatDefunct (was Soft AC)
Ownership
Owner
KUJZ, KZEL, KNRQ, KEHK, KUGN
History
First air date
June 12, 1962 (as KATR)
Last air date
July 11, 2021
Former call signs
KATR (1962-1981)
KQDQ (1981-1985)
KZAM (1985-1990)
KHNN (1990-1992)
KZZK (1992-1995)
KNRQ (1995-2001)
Technical information
Facility ID30649
ClassD
Power1,000 watts (day)
48 watts (night)
Transmitter coordinates
44°05′25″N 123°06′43″W
Translator(s)98.1 K251BN (Eugene)

History

The station, launched in 1962 as KATR, was assigned call sign KZAM on August 20, 1985. On May 1, 1990, the station changed its call sign to KHNN, with an All-News format. On October 1, 1992, it changed to KZZK with the satellite-fed “Z-Rock” format. On September 29, 1995, it became “New Rock” Alternative KNRQ along with 95.3 FM. In late 2000, 1320 KNRQ dropped its simulcast with 95.3 KNRQ-FM, and picked up the Sports format as “1320 The Score.” The call letters were changed on April 26, 2001 to KSCR.[1]

On April 1, 2010, KSCR changed its format from sports (as "The Score") to business news and talk, branded as "1320 Info Radio".

On April 20, 2015, KSCR changed its format to regional Mexican, branded as "1320 Radio Unica", which featured Spanish news and talk programming.[2]

On December 13, 2017, KSCR began stunting with Christmas music, and also began simulcasting on FM translator K251BN (98.1 FM). On January 1, 2018, KSCR launched a soft adult contemporary format.[3]

On July 15, 2021, Cumulus surrendered the licenses of KSCR and K251BN.[4]

Programming

After became business talk radio on 2010, the station featured three local business talk shows, including long-time Eugene talk radio personality Steve Tannen. His show, SportsTalk, was followed by The Writer's Block with The Register-Guard sports columnist George Schroeder and KSCR's Justin Myers. Myers continues with his afternoon drive program, The Sports Idol.

KSCR aired University of Oregon women's basketball as a member of the Oregon Sports Network.[5]

  • logo as "The Score"
    logo as "The Score"
  • logo as "Radio Unica", 2015-2017
    logo as "Radio Unica", 2015-2017
  • Logo as "Willamette Valley's Hits Radio"
    Logo as "Willamette Valley's Hits Radio"

References
  1. "KSCR Call Sign History". U.S. Federal Communications Commission, audio division.
  2. "KSCR Facility Record". United States Federal Communications Commission, audio division.
  3. "KSCR Flips To Soft AC". RadioInsight. 3 January 2018.
  4. Cumulus Surrenders Eugene AM/Translator Radioinsight - July 16, 2021
  5. "OSB Radio Affiliates". GoDucks.com - The University of Oregon Official Athletics Site. Retrieved April 14, 2009.


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