KNBB

KNBB (97.7 FM) is a broadcast radio station in the United States. Licensed to Dubach, Louisiana, the station serves the Ruston, Louisiana area with a sports format branded Sportstalk 97.7. The station's broadcast license is held by Red Peach LLC.[1]

For the station that had the KNBB call sign from 1962 to 1964, see KDLE. For the station that had the KNBB call sign from 1999 to 2006, see KPCH.
KNBB
Broadcast areaLincoln Parish, Louisiana
Frequency97.7 MHz
BrandingSportstalk 97.7
Programming
FormatSports
NetworkFox Sports Radio
AffiliationsLouisiana Tech Bulldogs and Lady Techsters and LSU Football
Ownership
Owner
  • The Radio Center
  • (Red Peach LLC)
KPCH, KXKZ, KRUS
History
First air date
June 4, 1984 (1984-06-04) (as KPCH)
Former call signs
KPCH (1984–2006)
Technical information
Facility ID5065
ClassC2
ERP50,000 watts
HAAT141.4 meters (464 ft)
Transmitter coordinates
32°28′53″N 92°40′34″W
Links
WebcastListen Live
Websitesportstalk977.com

The station was founded by William W. Brown in 1984 as KPCH and broadcast with adult contemporary, easy listening, and oldies music formats in its early history. Brown sold KPCH in 2003 for $1.5 million to Communications Capital Managers. In 2007, the original KPCH switched its call sign and format with sports station KNBB. The new KNBB became the local home of the ESPN Radio network and Louisiana Tech University sports. In 2017, KNBB changed its national network affiliation to Fox Sports Radio.

History

As KPCH (1984–2006)

Founded by William W. Brown, the station first signed on as KPCH on June 4, 1984. It was officially licensed on September 24, 1984 to Dubach, Louisiana.[2][3] KPCH was originally a music station; the 1987 Broadcasting Yearbook listed its format as adult contemporary.[4] In 1988, KPCH became an easy listening station.[5] By 1992, KPCH added oldies and five hours a week of gospel music.[6] The following year, KPCH changed to a full time 1950s to 1970s oldies format branded "K-Peach 97FM".[7][8]

In April 2003, Communications Capital Managers LLC purchased KPCH from Brown for $1.5 million.[9] Communications Capital rebranded KPCH as "The Peach 97.7".[10]

As KNBB (2007–present)

KPCH swapped formats and call signs with 99.3 KNBB on January 1, 2007.[2] Branded "ESPN 97.7", the new KNBB changed from oldies to sports, carrying a local afternoon talk show, national programming from ESPN Radio, and Louisiana Tech University sports.[11][12]

In September 2017, KNBB rebranded as "Sports Talk 97.7" and changed its national network affiliation from ESPN to Fox Sports Radio.[13][14]

On April 29, 2020, the station went silent due to a thunderstorm knocking down its broadcast tower.[15] The station's programming temporarily moved to sister station 99.3 KPCH.[16] KNBB resumed broadcasting on 97.7 on May 12, 2021.[2]

References
  1. "KPCH Facility Record". United States Federal Communications Commission, audio division. Retrieved February 14, 2010.
  2. https://fccdata.org/?facid=&call=KNBB
  3. 1986 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. B-121. Retrieved May 16, 2021 – via World Radio History.
  4. 1987 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. B-123. Retrieved May 16, 2021 – via World Radio History.
  5. 1988 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. B-121. Retrieved May 16, 2021 – via World Radio History.
  6. 1992 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. A-148. Retrieved May 16, 2021 – via World Radio History.
  7. "Monroe/West Monroe, LA FM Radio Directory". 100000Watts.com. Archived from the original on February 29, 2000. Retrieved May 16, 2021.
  8. 1993 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. B-152. Retrieved May 16, 2021 – via World Radio History.
  9. "Changing Hands". Broadcasting & Cable. April 21, 2003. Archived from the original on January 18, 2007. Retrieved May 17, 2021.
  10. "The Peach 97.7 FM - KPCH, Ruston, LA". thepeach977.com. Archived from the original on 4 April 2004. Retrieved 12 January 2022.
  11. "Techsters on ESPN 97.7 Monday". Louisiana Tech. January 15, 2007. Retrieved May 16, 2021.
  12. "Cram Schools Have Appeared". Archived from the original on 2008-04-07.
  13. "On Air Schedule - SportsTalk 97.7FM". www.sportstalk977.com:80. Archived from the original on 6 November 2017. Retrieved 12 January 2022.
  14. https://www.facebook.com/sportstalk977/photos/a.158036387543263/1874844802529071/
  15. https://www.facebook.com/sportstalk977/videos/575226283101661/
  16. Hunsucker, Adam (April 29, 2020). "Sportstalk 97.7 moves frequencies following storm damage". The News-Star. Monroe, Louisiana. Retrieved May 16, 2021.
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