KKRC-FM
KKRC-FM (97.3 MHz, "97.3 KKRC") is a radio station broadcasting a classic hits format, and serves the Sioux Falls, South Dakota area. The station is currently owned by Townsquare Media.
|  | |
| Broadcast area | Sioux Falls, South Dakota | 
|---|---|
| Frequency | 97.3 MHz | 
| Branding | 97.3 KKRC | 
| Programming | |
| Format | Classic hits | 
| Affiliations | Compass Media Networks United Stations Radio Networks Westwood One | 
| Ownership | |
| Owner | 
 | 
| KXRB-FM, KIKN-FM, KKLS-FM, KSOO, KSOO-FM, KXRB, KYBB | |
| History | |
| First air date | 1971 (as KSOO-FM) | 
| Former call signs | KSOO-FM (1968-1973) KPAT (1973-1994) KMXC (1994-2020) | 
| Call sign meaning | Former call letters of 93.5 FM in the 1980s | 
| Technical information[1] | |
| Licensing authority | FCC | 
| Facility ID | 64711 | 
| Class | C1 | 
| ERP | 100,000 watts | 
| HAAT | 259.7 meters (852 ft) | 
| Links | |
| Public license information  | |
| Webcast | Listen Live | 
| Website | 973kkrc.com | 
Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located near Humboldt.
Previously airing a hot adult contemporary format as KMXC, "Mix 97.3", beginning November 11, 1994, the station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of "Back in Time" by Huey Lewis and the News. The first song on KKRC-FM was "Let's Go Crazy" by Prince.[2]
References
    
- "Facility Technical Data for KKRC-FM". Licensing and Management System. Federal Communications Commission.
- Venta, Lance (August 31, 2020). "Townsquare Goes Back In Time In Sioux Falls". RadioInsight. Retrieved September 15, 2020.
External links
    
- 97.3 KKRC official website
- KKRC in the FCC FM station database
- KKRC on Radio-Locator
- KKRC in Nielsen Audio's FM station database
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