KASA (AM)

KASA (1540 kHz) is a commercial radio station broadcasting a Classic Regional Mexican radio format. It is licensed to Phoenix, Arizona, and is owned by Kasa Radio Hogar, Inc.[1] The studios are on West Baseline Road in Phoenix.

KASA
Broadcast areaPhoenix metropolitan area
Frequency1540 kHz
BrandingLa Indiscreta FM
Programming
Language(s)Spanish
FormatClassic Regional Mexican
Ownership
OwnerKASA Radio Hogar, Inc.
History
First air date
January 6, 1966 (1966-01-06)
Call sign meaning
Derived from "casa" ("house" in Spanish)
Technical information
Facility ID33451
ClassD
Power10,000 watts (day)
19 watts (night)
Translator(s)K294CW (106.7 MHz, Phoenix)
Links
Websitewww.laindiscretafm.com

By day, KASA is powered at 10,000 watts. But because 1540 AM is a clear channel frequency, KASA must greatly reduce power at night to 19 watts to avoid interference to other stations. It uses a directional antenna at all times. The transmitter is on West Baseline Road in Phoenix at South 15th Avenue.[2] Programming is also heard on 150-watt FM translator K294CW at 106.7 MHz in Phoenix.[3]

History

KASA signed on in January 6, 1966 (1966-01-06). It originally was a daytimer station, powered at 10,000 watts but required to go off the air at night. The call sign KASA had once been assigned to a radio station in Elk City, Oklahoma.[4] It was a Christian radio station, the second in Phoenix behind KHEP at 1280 kHz, and was built by Seattle-based Eastside Broadcasting, which also owned four religious radio stations in Washington state.[5] George T. Wilson served as President and General Manager.

In April 1980, it built and signed on an FM sister station, 107.9 KMLE, which broadcast a mix of religious programs and easy listening music.[6] On October 24, 1988, Shamrock Broadcasting purchased the FM station.

After airing Christian programming for much of its history, in 2018, KASA 1540 made a change. It relaunched as "La Indiscreta 106.7 FM" with a Classic Regional Mexican format. The dial position comes from the frequency of its FM translator.

References
  1. "KASA Facility Record". United States Federal Communications Commission, audio division.
  2. Radio-Locator.com/KASA
  3. Radio-Locator.com/K294CW
  4. "New Okla. Network" (PDF). Radio Daily. February 9, 1937. p. 1. Retrieved May 19, 2016.
  5. Lynch, Dudley (January 3, 1967). "Religious Radio". Arizona Republic.
  6. Wilkinson, Bud (April 10, 1980). "'Over-radioed' Valley soon to have another station on crowded dial". Arizona Republic.
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