Jake Bronstein

Jake Bronstein (born June 13, 1978), is a marketer, entrepreneur, Internet personality, and blogger. He was an editor of the US edition of FHM, a men's magazine. Bronstein markets himself as a "fun evangelist," and provides consulting services to that end through his marketing agency GiantMINIATURE.[1]

Jake Bronstein
Born (1978-06-13) June 13, 1978
Philadelphia, Pennsylvania, U.S.
Occupation(s)Marketing innovation expert and entrepreneur
Known forBlogging, Road Rules, FHM, pranks
SpouseKristina Hoge (2010–present)

Career

Bronstein appeared in season four of the television program Road Rules, Road Rules: Islands, at age 18, and two years later published his first feature article in Maxim. At 21 he signed on for FHM, but took a brief break a few years later to co-host G4 Tech TV's Video Game Vixens. His tenure at FHM came to an end when he was let go for making off-handed remarks about Howard Stern's girlfriend Beth Ostrosky.[2] He also documented his sex life for Glamour[3] and wrote a book about his sexual activities under the alias "Allen Jake Bronstein"[4] He later worked in marketing, and founded a blog named Zoomdoggle with colleague Josh Spear.[5]

In 2009, Bronstein and Craig Zucker noticed rare earth magnetic spheres on YouTube and repackaged them as a popular magnetic desk toy called Buckyballs. In July 2012, the Consumer Product Safety Commission filed an administrative complaint against Buckyballs and similar magnetic toy companies, alleging that the balls present a safety risk when swallowed.[6]

In 2012, Bronstein founded the apparel company Flint and Tinder, which was acquired by Huckberry in 2016.[7]

In 2018, Bronstein became BuzzFeed's Head of Partner Innovation. In this role, he paired Tasty with LG Ovens for a cookie subscription program,[8] launched a 24-hour takeover of the BuzzFeed homepage to showcase Bumble's virtual first dating functionality,[9] opened a New York themed pizza parlor with Chase bank, the NY Knicks, and Run DMC[10] that would be named the 2019 Shortie Awards Best Location Based Experience,[11] and form the Adobe x BuzzFeed "Make The Feed" partnership, described by Adobe as their "most creative ever."[12]

Publicity stunts

Bronstein has been involved in a number of publicity stunts, such as bathing in the Bryant Park Fountain,[13] taking advantage of a loophole to get into the NBA draft,[14] auctioning on eBay the lead singer position in his band,[15] offering himself for marriage,[16] freeing a fish into New York's East River, launching a 50 Dates in 50 States quest by soliciting invites from women on the web,[17] and offering 1,000 strangers a hand-written love letter.[18] He is also the inventor of the Fun Idea Machine [19] and recently started a text system supposed to reduce boredom.[20] He appeared on CBS Sunday Morning drinking a full bottle of maple syrup in an attempt to set a new world record.

References
  1. Carlson, Jen (2009-01-06). "Jake Bronstein, Internet Personality". Gothamist. Archived from the original on 2012-04-06. Retrieved 2011-10-20.
  2. "Axed For Bashing Stern Babe". New York Post. 2005-06-01. Archived from the original on 2011-09-29. Retrieved 2011-10-20.
  3. "Bronstein Will Kiss Your Feet, Nail You". Gawker.com. 2007-01-17. Archived from the original on 2011-05-19. Retrieved 2011-10-20.
  4. "Sex Drive : Fantasies in Flesh and Steel". Search.barnesandnoble.com. 2011-07-19. Retrieved 2011-10-20.
  5. "Zoomdoggle". Zoomdoggle. Retrieved 2011-10-20.
  6. Martin, Andrew (2012-08-16). "For Buckyballs Toys, Child Safety Is a Growing Issue". The New York Times.
  7. PR Web
  8. "BuzzFeed's Tasty is using cookie-baking demos to sell convection ovens for LG". Digiday. 2019-10-07. Retrieved 2022-07-27.
  9. Zelaya, Ian (April 28, 2020). "BuzzFeed and Bumble Debut 24-Hour Virtual Dating Event". Retrieved 2022-07-27.
  10. Zelaya, Ian (November 8, 2019). "New York Basketball Fans Get a Knicks-Themed Pizza Parlor". Retrieved 2022-07-27.
  11. "Chase x BuzzFeed's Pizza Joint - The Shorty Awards". shortyawards.com. Retrieved 2022-07-27.
  12. Kesten, Gayle. "BuzzFeed, Adobe Partnership Might Just Be The Most Creative Ever". Adobe Blog. Retrieved 2022-07-27.
  13. "Do You Ever Feel Not-So-Fresh?, 2005-06-10". Gawker.com. 2005-06-10. Archived from the original on 2011-05-19. Retrieved 2011-10-20.
  14. Draft Dodger
  15. Update: Is eBay band the latest Jake Bronstein stunt?, 2007-09-27 Archived 2007-10-02 at the Wayback Machine
  16. "See The Ring Before You Decide, Gawker, 2005-08-04". Gawker.com. 2005-08-04. Archived from the original on 2011-05-19. Retrieved 2011-10-20.
  17. "Jake Bronstein 50 Dates". Jakebronstein.com. Archived from the original on 2011-10-04. Retrieved 2011-10-20.
  18. Free Hugs Is So Last Year; Try a Love Letter from Jake Bronstein Times Online, January 8, 2009
  19. Rosenberg, Rebecca (2008-12-29). "He'S Your Mr. Write". New York Post. Retrieved 2011-10-20.
  20. "Zoomdoggle's Fun Ideas By Text | Zoomdoggle: More fun than work!". Zoomdoggle. Archived from the original on 2011-10-04. Retrieved 2011-10-20.
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