Chermayeff & Geismar & Haviv

It was founded in 1957 by the two Yale graduates Ivan Chermayeff and Tom Geismar as well as Robert Brownjohn, a protégé of László Moholy-Nagy and Chermayeff's father, industrial designer Serge Chermayeff, at the New Bauhaus in Chicago.[2] Brownjohn, who struggled with heroin addiction for most of his adult life, left the partnership to join J. Walter Thompson's London branch in 1959.

The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic,[3] State Farm,[4] and many others. Ivan Chermayeff and Tom Geismar were awarded the AIGA Medal in 1979.[5][6] Chermayeff died on December 3, 2017 at the age of 85.[7][8]

Between 1976 and 2005 Steff Geissbuhler also joined as a partner. In 2006, designer Sagi Haviv became the third partner at the firm.[9] In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv.[10] Designer Mackey Saturday joined the firm as a principal in 2016.[11]

In recent years, the firm created identities for Warner Bros. Discovery, Inc.,[12] the New York City Marathon,[13] Bechtel, [14]Discovery, Inc.'s online streaming service Discovery+,[15] the United States Olympic & Paralympic Museum,[16] the US Open tennis tournament,[17] the Culinary Institute of America,[18] tech and electric car company Togg,[19] fintech company Network Capital,[20] esports brand Panda Global,[21] Dick Wolf’s Wolf Entertainment,[22] Animal Planet,[23] Impossible Aerospace,[24] Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International,[25] the Women's Tennis Association,[26] Harvard University Press,[27] State Farm, Grupo Imagen TV (Mexico),[28] L.A. Reid's Hitco Entertainment,[29] Leonard Bernstein at 100,UnderConsideration Brand New review of Course Hero logo</ref> ClearMotion,[30] Nanotronics,[31] Flatiron Health[32] and other major institutions.

The firm is known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two World's Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designed the Kennedy Center Honors medal,[33] and designs motion graphics, such as the titles for the Emmy Award-winning PBS documentary series Carrier[34] and in 2009, a motion graphics display for Alicia Keys’ annual fundraiser for her Keep a Child Alive Foundation.

In 2018 Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored Identity: Chermayeff & Geismar & Haviv. The book was published by Standards Manual (ISBN 0692955232).[35]

In 2011 Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint, (ISBN 978-1440310324).

In October 2014 the National Design Award for Lifetime Achievement was awarded to Tom Geismar and Ivan Chermayeff by the Smithsonian’s Cooper-Hewitt, National Design Museum.[36]

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  Chermayeff & Geismar logo design for Mobil (September 25, 1964)
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  Chermayeff & Geismar logo design for Screen Gems (1965–1974 as a TV studio; since 1999 as a motion picture label)
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  Chermayeff & Geismar logo design for Merck & Co. (1965-)
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  Chermayeff & Geismar logo design for Seatrain Lines (1966)
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  Chermayeff & Geismar logo design for National Geographic (November 1, 1967-)
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  Chermayeff & Geismar logo design for Xerox (1968-2008)
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  Chermayeff & Geismar logo design for Barneys New York (1973-)
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  Chermayeff & Geismar logo design for O-I Glass (1973-)
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  Chermayeff & Geismar logo design for NBC (May 12, 1986 – September 30, 2013)
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  Chermayeff & Geismar logo design for Univision (January 1, 1990 – December 31, 2012)
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  Chermayeff & Geismar logo design for Viacom (1990)
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  Chermayeff & Geismar logo design for Showtime (1997)
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  Chermayeff & Geismar logo design for Smithsonian Institution (1999)
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  Chermayeff & Geismar logo design for Shinsegae (2000)
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  Chermayeff & Geismar logo design for Chase Bank (May 9, 2005)
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  Chermayeff & Geismar logo design for Women's Tennis Association (2010)
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  Chermayeff & Geismar logo design for State Farm (2011)
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  Chermayeff & Geismar & Haviv logo design for RatPac Entertainment (2013)
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  Chermayeff & Geismar & Haviv logo design for Harvard University Press (2013)
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  Chermayeff & Geismar & Haviv logo design for Beko (2017)
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  Chermayeff & Geismar & Haviv logo design for Dominion Energy (2017)
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  Chermayeff & Geismar & Haviv logo design for Animal Planet (2018)
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  Chermayeff & Geismar & Haviv logo design for Apollo Global Management (2018)
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  U.S. Open Tennis Championships (2018)
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  Chermayeff & Geismar & Haviv logo design for Discovery+ (2021)
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  logo for Togg electric car and tech company (2022)
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  Chermayeff & Geismar & Haviv logo design for Warner Bros. Discovery (2022)
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  Chermayeff & Geismar & Haviv logo design for Warner Bros. 100th anniversary (2023)
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  Chermayeff & Geismar & Haviv logo design for TNT Sports UK (2023)
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  Chermayeff & Geismar & Haviv logo design for Warner Bros. Entertainment and its division and subsidiaries (2023)[37]
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  Chermayeff & Geismar & Haviv logo design for Warner Bros. Pictures Animation (2023)

• List of AIGA medalists
• Peter Chermayeff LLC

• Warner Bros. Discovery Gets a Modern New Logo in Fast Co. Design
• How Chermayeff & Geismar & Haviv Changed American Design in DesignWeek
• Chermayeff & Geismar & Haviv’s striped logo for the US Olympic and Paralympic Museum takes the form of an “abstract flame” on ItsNiceThat.com
• How Sagi Haviv collaborates to build iconic brands on Wix Shaping Design
• Clio Awards interview with Sagi Haviv
• How to Create a Logo That Lasts on Creative Review
• Excerpt of Identify in Fast Co. Design
• How To Design A Logo by Sagi Haviv in Bloomberg Businessweek How To Issue, 2012
• What A Campaign Logo Is Really Saying in Bloomberg Politics
• Sagi Haviv interviewed in Campaign Logos in Review, NBC
• Interview with Haviv on Bloomberg Businessweek
• How To Create An Iconic Trademark, Salon Magazine
• Still a Good Neighbor State Farm Updates Its Logo New York Times
• New York Times announcing Sagi Haviv's name being added to the firm's masthead
• Chermayeff & Geismar Collection in the Milton Glaser Design Study Center and Archives
• New York Times Profile
• New York Times Feature
• New York Times Book Review of TM: Trademarks Designed by Chermayeff & Geismar (Princeton Architectural Press. 2001)
• New York Times piece on Lincoln Center logo
• Chermayeff and Geismar Recognition 1979 AIGA Medal
• LogoDesignLove Profile
• Logomotion
• Interview with Sagi Haviv

• Chermayeff & Geismar & Haviv official website